The Cost of Collaborating with Vietnamese YouTube Influencers in 2025
If you’re an American advertiser looking to engage a Vietnamese influencer on YouTube in 2025, you got a helluva lot to think about.
💰 YouTube Influencer Marketing Costs in Vietnam
As of 2025, the average cost of a video advertisement from a Vietnamese YouTuber is around $1,328, and the average cost of a YouTube live ad is $718.
The average cost of a YouTube live advertisement is around $718.
💡 How Influencer Marketing Works in Vietnam
The word for influencer in Vietnamese is “Người có sức ảnh hưởng”.
It refers to someone who has the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
This means that everyone from a guy with two followers who tries to sell you foot pics, to the richest man in Vietnam, Phạm Nhật Vượng, is considered an influencer.
When it comes to marketing with Vietnamese influencers and their platforms, you can generally expect to pay about $83 per thousand views (CPM).
This is a lot more expensive than what you’ll pay for influencer marketing in many other Southeast Asia-Pacific nations.
In 2025, you will pay about $83 per thousand views (CPM) for Vietnamese influencers.
📊 How Vietnamese Influencer Marketing Differs
It’s worth noting that most influencers in Vietnam are prone to inflate their statistics, engagement rates, and revenues.
There are also differences between how Vietnamese influencers operate compared to their American counterparts.
In the US, influencer marketing is often very transactional—a brand will pay and influencer a certain amount of money to post a photo or video of them using the brand’s product, and that’s it.
In Vietnam, influencer marketing is more about establishing a mutually beneficial relationship.
An influencer may receive free products or services from a brand, and in exchange, the influencer will publish content about that brand.
They will do this over a longer period of time, and in a more organic and trusting way.
This means that as an American advertiser, it may be harder to pin down a Vietnamese influencer to do exactly what you want, assuming they even reply to your outreach at all.
American influencer marketing is transactional. It’s a lot more organic in Vietnam.
💵 Payment Methods for Vietnamese Influencer Marketing
If you’ve got your heart set on working with a Vietnamese YouTuber, there are a few things you need to know.
For starters, don’t bother trying to pay via PayPal.
PayPal doesn’t work in Vietnam. Instead, you can pay for Vietnamese influencer marketing via these popular methods:
- Bank transfer. This is the most popular payment method in Vietnam.
- Momo. This is the most popular e-wallet in Vietnam that supports international transactions.
- Airwallex. This is a favorite of many Vietnamese YouTubers. It allows you to settle multiple currencies (including USD) and pay at their local prices.
Most Vietnamese influencers prefer bank transfers, Momo, or Airwallex.
❗ Legal Issues with Influencer Marketing in Vietnam
Influencer marketing is a fairly new thing in Vietnam, and as such, it isn’t as tightly regulated as it is in many Western nations.
This can lead to some issues when trying to engage Vietnamese influencers for your American brand.
For one, there are many influencer marketing agencies in Vietnam that are little more than a front for scam operations.
In Vietnam, influencer marketing is more organic, but there are many scams.
🧭 How to Find Reputable YouTubers in Vietnam
Your best bet for finding reputable Vietnamese YouTubers to promote your brand is to use a third-party service that specializes in influencer marketing.
KOL Vietnam is an influencer marketing agency based in Vietnam that specializes in connecting KOLs (Key Opinion Leaders) with brands from around the world, including America.
In 2025, KOL Vietnam’s average cost for a YouTube influencer marketing campaign is $1,329, which is just barely higher than the national average for influencer marketing via YouTube in Vietnam.
KOL Vietnam can put you in touch with reputable influencers who charge a fair price.
✅ The Best Vietnamese YouTubers
To save you some time, here are some of the best Vietnamese YouTubers to consider working with in 2025:
Lai Lai - Lai is a 10-year-old girl from Vietnam who has over 130 million subscribers and earns an estimated $400 million a year.
Lai makes a whopping $400 million a year, making her the richest YouTuber in the world.
FAP TV - This comedy troupe has over 10 million subscribers, and their most popular video has over 20 million views.
Vanh Leg - A musical comedian and actor, Vanh just won the 2025 Golden Button Award from YouTube, which is given to creators who surpass 10 million subscribers.
His channel has over 13 million subscribers and 4 billion views.
Huong Ly - Huong is a travel vlogger. In 2025, she will be the first Vietnamese creator to receive the Diamond Play Button from YouTube, which is given to creators who surpass 10 million subscribers.
Huong’s channel has 8 million subscribers and over 1 billion views.
Hửu Đá - Hửu is a sports commentator, actor, and YouTuber with over 2 million subscribers and over 450 million views.
Hửu’s channel has over 2 million subscribers.