How Much Do Shopee Live Influencers Charge For Promotion in Vietnam?

If you want to sell your products on Shopee Live through influencer marketing promotions, then this is the article for you.

You might be wondering how much Shopee Live influencers charge for promotions. Or you might be approached by Vietnamese Shopee Live influencers for a promotional collaboration, and you want a rough estimate of how much you might need to spend.

Understanding how much to pay for promoting products on Shopee Live in Vietnam can be a bit tricky because there are many variables that come into play when pricing influencer marketing packages.

However, on average, Vietnamese Shopee Live influencers charge from $30 to $1,500 for a promotional collaboration depending on their level of influence, audience engagement rate, and the intensity of the promotion.

📊 Pricing Factors for Shopee Live Promotion

There are various factors that affect the pricing of Shopee Live influencer marketing promotions. The key factors to consider are the influencer’s influence level, audience engagement, promotional methods, and the duration of the promotion.

Here are some pricing factors to consider when discussing promotion fees with a Vietnamese Shopee influencer.

📈 Level of Influence

Influencers on Shopee Live can be categorized into four main tiers based on their influence levels:

1. Nano-influencers: These influencers have fewer than 10,000 followers and usually charge $30 to $100 for promotions. They are typically average Vietnamese girls or women who live-stream casual topics such as beauty, lifestyle, and fashion, and build tight-knit communities. Examples include:

   • Hà Bảo Mạn (9.3k followers)
   • Hằng Linh (8.7k followers)
   • Hà Bùi (9.1k followers)

2. Micro-influencers: These influencers have between 10,000 to 50,000 followers and typically charge $100 to $300 for promotions. They are more specialized in their niches and have a higher level of recognition than nano-influencers. Examples include:

   • Mimi Chế Bánh (20.2k followers)
   • Nguyên Râu (21.8k followers)
   • Tín Beauty (22.2k followers)

3. Macro-influencers: These influencers have between 50,000 to 100,000 followers and usually charge $300 to $700 for promotions. They have a wide influence over their audience and are often seen as industry leaders. Examples include:

   • Hà My 199X (79k followers)
   • Liên Shizuka (61.6k followers)
   • Thúy Béo (69.9k followers)

4. Mega-influencers: These influencers have over 100,000 followers and commonly charge $700 to $1,500 for promotions. They often have the highest level of influence and reach among their audience. Examples include:

   • Diễm My (125.2k followers)
   • Khánh Vân (126.5k followers)
   • Diễm Hương (127.8k followers)

🔥 Engagement Rate

The audience engagement rate of an influencer is another factor that will affect their pricing. For example, an influencer with a lower number of followers but a higher engagement rate may charge more than an influencer with a larger following but a lower engagement rate.

The average engagement rate for Vietnamese Shopee Live influencers is 1%. However, nano-influencers can have engagement rates of 5% to 15%, while macro and mega-influencers usually have rates of 0.5% to 1%.

🎬 Promotional Methods

The promotional methods used by influencers also affect their pricing. For example, Shopee Live influencers can use various promotional methods such as product reviews, giveaways, and shoutouts, among others. The more intensive the promotional method, the higher the price.

Here are the different promotional methods that Vietnamese Shopee Live influencers can employ.

1. Promotion during Live Stream: This method includes showcasing the product during the live stream and discussing its features and benefits. Prices typically range from $30 to $700 depending on the influencer tier.

2. Pre-recorded Video: The influencer creates a pre-recorded video of them showcasing and discussing the product. Prices typically range from $50 to $1,200 depending on the influencer tier.

3. Photo Posts: The influencer posts photos of themselves unboxing or using the product on their profile. Prices typically range from $30 to $700 depending on the influencer tier.

4. Giveaway: The influencer hosts a giveaway of the product during their live stream or on their profile. Prices typically range from $80 to $600 depending on the influencer tier.

5. Combination: The influencer combines two or more promotional methods to provide a more thorough promotion. Prices typically range from $100 to $1,500 depending on the influencer tier.

⏳ Promotion Duration

Lastly, the duration of the promotional collaboration will also affect the pricing. For example, an influencer who promotes a product for one live stream will charge less than an influencer who promotes a product for an entire week.

Here are the different durations of promotional collaborations that Shopee Live influencers can offer:

1. One-time Promotion: The influencer promotes the product for only one live stream. Prices typically range from $30 to $700 depending on the influencer tier.

2. Daily Promotion: The influencer promotes the product once every day for a specified amount of time. Prices typically range from $200 to $1,200 depending on the influencer tier.

3. Weekly Promotion: The influencer promotes the product once every day for an entire week. Prices typically range from $500 to $1,500 depending on the influencer tier.

❗ Risks of Fraud and Scams

Although the pricing factors mentioned above can help you assess how much to pay for a Shopee Live influencer promotion, you should be aware of the various scams and frauds prevalent in the industry.

For example, some influencers claim to make millions of dollars from Shopee Live, but many of them have no sales to prove their skills. They sell fake follower and engagement numbers, fake testimonials, and fake certifications, among others.

To avoid dealing with fraudulent Shopee Live influencers, make sure to look for influencers who have been verified by a reputable agency or platform. You can also check their follower and engagement metrics using third-party tools.

💡 How to Find Shopee Live Influencers

If you want to find Shopee Live influencers to promote your products on Shopee Live, you can use the following methods.

1. Influencer Platforms: There are various influencer platforms that connect brands with influencers. These platforms usually have a large database of influencers, making it easy for you to find Shopee Live influencers. Examples of influencer platforms include:

   • Buzzeff
   • Viralworks.vn

2. Hashtags: You can also search for Shopee Live influencers on social media using relevant hashtags. This method may take longer than using influencer platforms, but it can help you find influencers that are a perfect fit for your brand. Some useful hashtags to search include:

   • #shopeelive (6.5 million posts)
   • #shopeelivevietnam (2.2 million posts)

3. Shopee App: Lastly, you can find Shopee Live influencers directly on the Shopee app. Just go to the Live tab and browse through the Shopee Live influencers that are currently live streaming. You can reach out to them to discuss potential promotions if you find one you like.

Using these methods, you can easily find Shopee Live influencers to promote your products on Shopee Live and reach a wider audience in Vietnam.

📢 Conclusion

Shopee Live influencer marketing is a great way to sell your products in Vietnam, but pricing can be tricky.

On average, Vietnamese Shopee Live influencers charge from $30 to $1,500 for a promotional collaboration depending on various factors such as their level of influence, audience engagement rate, promotional methods, and duration of the promotion.

Make sure to verify the influencer’s metrics to avoid falling victim to scams and frauds, and use influencer platforms or relevant hashtags to find potential influencers to reach out to.