The Cost of Working with Pinterest Influencers in Vietnam

Pinterest is more than a visual discovery tool. It’s also a thriving place for brands to connect with influencer partners in Southeast Asia. Love it or hate it, it’s a necessary tool for digital marketers.

If your target audience includes Vietnam, you’ll want to familiarize yourself with the local Pinterest influencer market and pricing standards.

💰 The cost of working with Pinterest influencers in Vietnam

Pinterest doesn’t have the same predilection for influencer marketing that other platforms have. Influencers on Pinterest are not generally as transparent with their pricing.

As of 2023, the average cost of working with Pinterest influencers in Vietnam is between 100 and 500 USD per monthly subscription. Costs can vary significantly based on Pinterest influencers’ audience size, engagement, and subscription length.

Subscription terms can average 1–3 months, but there are longer-term arrangements possible, depending on campaign goals.

Prices can go up to thousands of dollars per month depending on influencer metrics. No Pinterest influencer will disclose their exact pricing upfront.

💵 Payment methods for Pinterest influencer collaborations in Vietnam

Most influencers in Vietnam will accept payment via PayPal, credit card, and direct bank transfer.

PayPal is preferred by most influencers. They’ll expect you to cover all transfer fees, which can become a costly affair depending on your subscription length and total agency fees.

Pinterest influencers may require a deposit before fulfilling their end of the deal, which can be 30% or more. They’ll likely want the full payment upfront if they’re a top-tier influencer.

📊 Average follower counts of Pinterest influencers in Vietnam

Pinterest influencers in Vietnam are not generally measured by follower count like other influencers on more traditional social sites.

Engagement is key among Pinterest influencers. For example, a Pinterest influencer with over 10 million monthly views is considered top tier. In fact, this influencer average is equivalent to a YouTube influencer with at least 100,000 subscribers.

This makes Pinterest influencer marketing a more cost-effective option for brands.

💡 Audience demographics compared to other platforms

Demographics for Pinterest users in Vietnam are also similar to other platforms. The average Pinterest audience in Vietnam skews female, like many other platforms.

A majority of Pinterest users are in the 25-34 age range. This is a broader audience than what you’ll find on most other social platforms.

• Age

  • 18-24: 24%
  • 25-34: 35%
  • 35-44: 15%
  • 45+: 14%

• Gender

  • Women: 73%
  • Men: 27%

📈 Examples of popular Pinterest influencers in Vietnam

There are a handful of Pinterest influencers in Vietnam that have established credibility among brands.

1. Tieny Kieu

   • 60M views/month
   • 110K followers
   • 5.7M monthly impressions
   • 80% women audience
   • 95% engaged audience

2. Hương Phạm

   • 30M views/month
   • 22.4K followers
   • 10.4M monthly impressions
   • 90% women audience
   • 100% engaged audience

3. Mannie Huynh

   • 1.5M views/month
   • 12.8K followers
   • 690K monthly impressions
   • 55% women audience
   • 85% engaged audience

4. Thuy Dai

   • 12.3M views/month
   • 18.8K followers
   • 3.1M monthly impressions
   • 75% women audience
   • 85% engaged audience

5. Angela Pham

   • 20.7M views/month
   • 18K followers
   • 500K monthly impressions
   • 90% women audience
   • 93% engaged audience

6. Giang Nguyễn

   • 2.7M views/month
   • 42.3K followers
   • 1.4M monthly impressions
   • 90% women audience
   • 80% engaged audience

7. Huyền Vũ

   • 1.7M views/month
   • 8.6K followers
   • 20K monthly impressions
   • 70% women audience
   • 78% engaged audience

📢 Examples of Pinterest influencer agencies in Vietnam

There are also a few agencies that specialize in Pinterest influencer marketing. These agencies can help your brand identify and connect with relevant Pinterest influencers in Vietnam.

1. Pinfluence – This agency claims to be the world’s largest Pinterest influencer agency. They work with influencers who have an average of over 2 million monthly views and are based in countries across the globe, including Vietnam.

2. Influencer Marketing Agency – This agency promises to match your brand with relevant Pinterest influencers in Vietnam, the Philippines, and beyond. They claim to be an expert in influencer marketing across all platforms.

3. Upfluence – This agency claims to have a database of over 3 million Pinterest influencers to work with. They help brands create and manage influencer marketing campaigns specific to their needs.

4. Mediakix – This agency can help your brand connect with Pinterest influencers in Vietnam, but they also specialize in influencer marketing across all platforms. Similar to Upfluence, they can create and manage your influencer marketing campaigns.

❗ The legality of contracts

Enforcing contracts with Pinterest influencers in Vietnam can become a legally complex affair.

The contract may need to specify that disputes will be settled according to Vietnam laws and jurisdiction. The cost of legal counsel in Vietnam can range from 100 to 300 USD per hour.

This is an extra burden many brands do not want to deal with. As such, it’s best to work with a reputable influencer marketing agency that specializes in Pinterest influencer marketing. This can help brands mitigate this potential risk.

🏆 Conclusion

The Pinterest influencer market in Vietnam is a thriving space for brands with targeted consumers in the region. However, pricing structures are still vague compared to other platforms. Brands can expect to pay a range of 100 to 500 USD per monthly subscription.

Secure your payment methods, be wary of contract complexities, and reach out to local agencies to ensure a smooth process when partnering with Pinterest influencers in Vietnam.