How Much Do Mocha Influencers Charge For Paid Promotions?
If you’re an American brand looking to partner with influencers from Vietnam’s Mocha platform, you’ll want to know how much you can expect to pay for promotional posts.
Mocha is a dedicated streaming app popular in Vietnam. The platform aims to compete with TikTok and has been making waves since 2021.
The app is owned by the Vietnam Multimedia Corporation (VTC), a state-owned enterprise. It’s also a subsidiary of the Ministry of Information and Communications (MIC).
In this article, we’ll cover how much influencers on the Mocha platform charge for promotional posts.
📊 Pricing List For The Most Popular Mocha Influencers
There’s currently no official pricing information for influencers from the Mocha app. Yet, a recent article from Vietnam’s VietnamNet explores the rates of influencer partnerships on Mocha.
The article states that rates range from $2 to $370 per promotional post, depending on the influencer’s following. The average price for a promotional post from a Mocha influencer is approximately $75.
To help you develop a rough budget for Mocha influencer partnerships, we’ve compiled a price list below.
🎥 Promotional Video Price List
| Follower Count | Video Price |
|---|---|
| 0 - 5000 | $2 |
| 5,001 - 10,000 | $9 |
| 10,001 - 50,000 | $20 |
| 50,001 - 100,000 | $45 |
| 100,001 - 200,000 | $75 |
| 200,001 - 300,000 | $125 |
| 300,001 - 500,000 | $200 |
| Over 500,000 | $370 |
📃 Pricing For Promotional Photo Posts
| Follower Count | Photo Price |
|---|---|
| 0 - 5000 | $2 |
| 5,001 - 10,000 | $9 |
| 10,001 - 50,000 | $15 |
| 50,001 - 100,000 | $30 |
| 100,001 - 200,000 | $50 |
| 200,001 - 300,000 | $80 |
| 300,001 - 500,000 | $120 |
| Over 500,000 | $200 |
👩💻 Pricing For Stream Promotions
| Follower Count | Stream Price |
|---|---|
| 0 - 5000 | $2 |
| 5,001 - 10,000 | $9 |
| 10,001 - 50,000 | $30 |
| 50,001 - 100,000 | $70 |
| 100,001 - 200,000 | $120 |
| 200,001 - 300,000 | $200 |
| 300,001 - 500,000 | $300 |
| Over 500,000 | $450 |
🤖 Mocha Influencer Marketing Tools
Although Mocha isn’t as popular as TikTok, the app is offering a viral alternative to the app.
According to VietnamNet, Mocha’s popularity is mainly attributed to its live-streaming feature.
The platform reportedly has 4 million regular users who tune in for live streams each month. This makes Mocha unique as a state-backed platform, and influencers are already taking notice.
Again, as of writing this article, no influencer marketing tools exist to help brands partner with influencers from the Mocha app.
However, we expect this to change by 2025. Currently, marketing agencies like Smart Viral Agency are already making plans to facilitate safe partnerships.
If you want to partner with Mocha influencers in the meantime, expect to do your own research across the app.
🎉 Promoting Your Brand On Mocha
As of 2023, Mocha has attracted 10 million users and ranks among the top 5 social platforms in Vietnam. The app reportedly has 2 million daily active users that watch 5 million videos daily.
Live streams account for 30% of the total time users spend on the app, while 70% of the time is devoted to watching and sharing 15-60 second videos.
These figures position the Mocha app as a serious competitor in Vietnam’s social media framework.
Mocha reportedly has a community of over 2 million influencers, ranging from 0 to over 1 million followers.
📚 Why Partner With Influencers On Mocha?
If you’re an American brand trying to enter the Vietnamese market, partnering with Mocha influencers is a great way to do this.
Vietnam has a high smartphone penetration rate and a young population. Two-thirds of the country’s population is aged between 15-34.
Mocha influencers can help you enter this lucrative market by helping your brand resonate with Vietnamese youth culture.
💻 How To Partner With Influencers On Mocha
To effectively promote your brand with influencers from the Mocha app, we recommend contacting them directly on the platform. You can also contact a local marketing agency knowledgeable about Mocha influencer marketing.
Also, if you’re interested in reaching the Vietnamese market but don’t want the hassle of influencer partnerships, there are faster alternatives.
For one, you can use a Vietnamese social media marketing agency to handle all aspects of your marketing campaigns.
🤔 Conclusion
If you’re an American brand wanting to partner with influencers from the Mocha platform, expect to pay between $2 to $370 per promotional post.
On average, a promotional post will cost you approximately $75.
However, promotional prices may vary depending on location, audience engagement rates, and other market factors.
If you want to learn more about how to use Mocha influencers to promote your brand, feel free to contact us anytime!