How Much Do Facebook Influencers Charge for Promotion in Vietnam?
When it comes to influencer marketing on social media, Facebook still reigns supreme in Vietnam.
Although TikTok has seen substantial growth, especially among the youth, Facebook consistently has the highest usage across all demographics in the country.
Vietnamese brands looking to partner with social media influencers should consider Facebook as their first option.
📈 Why Facebook Influencers Are Popular in Vietnam
Social media influencers in Vietnam can command big marketing budgets for their Facebook promotional services.
Facebook influencer marketing has a wide audience reach and high engagement rates in Vietnam.
Over 72% of people aged 15 years and older use Facebook in Vietnam, making it the most popular social media app by a large margin.
Instagram is just 17% and TikTok is at 13%.
That means Facebook influencers are likely to have a wider audience reach.
Facebook also has the highest engagement rates of any social media platform in Vietnam.
Facebook leads the world in usage and engagement metrics, and that’s true in Vietnam as well.
Facebook is the most popular social media platform in terms of visits, engagement, and frequency of use.
It outpaces competitors like Instagram, TikTok, and Zalo in the country, and influencers know it.
💵 Facebook Influencer Pricing in Vietnam
The cost of Facebook influencer promotions in Vietnam varies widely.
Vietnamese influencers can charge as low as $10 USD for a simple post to well over $500 for a comprehensive marketing campaign.
It all depends on the influencer’s audience size, their engagement rates, and the deliverables included in the campaign.
In the table below, we break down the average costs of Facebook influencer marketing in Vietnam by audience size and post type.
| Audience Size | Average Cost of Promotion |
|---|---|
| Up to 10K | $10 - $100 |
| 10K - 50K | $100 - $300 |
| 50K - 100K | $300 - $500 |
| 100K - 500K | $500 - $1,500 |
| +500K | $1,500+ |
Simple Post: A simple post means the influencer simply shares a provided caption or photo, and tags the brand.
Combined Post: A combined post means a combination of text, video, and photos. Influencers may include a testimonial or host a giveaway.
Live Stream: The influencer will go live on Facebook to showcase the brand and its products or services.
Post & Ad: The influencer will create a post and then boost it using their own advertising budget as a Facebook ad.
🤳 How to Work with Facebook Influencers in Vietnam
There are a few ways brands can connect with Facebook influencers in Vietnam.
Brands can outreach through social media or work through an influencer marketing agency based in Vietnam.
Direct Outreach
Brands can connect directly with Facebook influencers by commenting on their posts, sending them messages on Facebook, or reaching out through other channels like email.
However, professional influencers usually don’t respond to inquiries made through social media for their own accounts.
Brands should instead look for contact emails listed in the influencer’s bio or reach out through official business pages.
Influencer Marketing Agencies
Brands can also connect with Facebook influencers in Vietnam through influencer marketing agencies.
Influencer marketing agencies in Vietnam specialize in connecting brands with social media influencers that match their marketing needs.
They usually have access to a wide range of influencers, from micro to macro, and can help brands find the perfect match for their campaigns.
Hiring an influencer marketing agency can save brands the time and hassle of searching for influencers, negotiating prices, and managing the campaign themselves.
📊 Facebook Usage Statistics in Vietnam
Facebook is the most popular social media app in Vietnam.
It has led the world in monthly active users for over a decade and shows no signs of slowing down.
Vietnam has also benefitted from this trend.
As of 2023, there are over 79 million monthly active Facebook users in Vietnam.
That represents 67% of the entire population and 72.3% of all internet users in the country.
Despite the growing popularity of other platforms like TikTok, social media analytics show that Facebook is the most visited social media platform in Vietnam.
Facebook leads the world in daily usage, with the average user spending around 30 minutes on the app each day.
In Vietnam, that number is 35 minutes, making it one of the most engaged populations on Facebook.
❗ Payments, Contracts, and Legalities
Most social media influencers in Vietnam operate as sole proprietors and will require brands to pay them directly.
Most payments for influencer marketing campaigns are made through online payment platforms like PayPal.
However, some influencers may also accept cash payments or bank transfers.
Brands should confirm the payment method preferred by the influencer before proceeding.
Brands should also have an influencer marketing contract in place to protect both parties.
The contract should outline the specifics of the promotion, including the deliverables, compensation, and deadlines.
Having a legally binding written agreement can help prevent misunderstandings and disputes later on.
🥇 Example Facebook Influencers in Vietnam
There are many popular Facebook influencers in Vietnam that brands looking to market on the platform can consider.
Some of these influencers have even gained international fame.
Chi Pu
Chi Pu is a popular actress and singer that has amassed over 10 million followers on Facebook.
She hails from Hanoi and is one of the highest-paid actresses in Vietnam.
Chi Pu has taken her popularity and used it to earn money as a social media influencer.
She often partners with local beauty brands, showcasing their products on her popular Facebook account.
Facebook Account: Chiêu Pu
Ngoc Trinh
Ngoc Trinh is a Vietnamese model with over 10 million followers on Facebook.
She currently ranks as one of the highest-paid influencers in the country, and her fame extends well beyond Vietnam.
Ngoc Trinh often collaborates with luxury brands, and her posts draw international attention.
Brands looking for a more glamorous campaign can consider Ngoc Trinh as an influencer partner.
Facebook Account: Ngoc Trinh
Khanh Van
Khanh Van is a rising star in the world of social media influencing in Vietnam.
She currently has over 3 million followers on Facebook and is a professional model.
Khanh Van is one of the most popular influencers in Vietnam’s fashion industry and often collaborates with fashion and beauty brands.
Facebook Account: Khanh Van
🔎 Where to Find More Facebook Influencers in Vietnam
Brands looking for more Facebook influencers in Vietnam can check out several online databases and influencer marketing platforms.
These resources often contain a wide array of influencers, including local micro-influencers to international stars.
Some of these influencer platforms are free to use, while others may require monthly fees.
Online Databases
Influencer Marketing Platforms
💡 Summary
If you’re looking for a Facebook influencer in Vietnam, it can pay to do your homework.
Consider working through an influencer marketing agency that specializes in social media campaigns in Vietnam.
That way, you can ensure your marketing dollars get spent wisely.