How Much Does It Cost to Hire a Korean Twitch Influencer?
If you’re considering leveraging the burgeoning popularity of South Korean Twitch influencers for advertising, you’re in for a rude awakening!
It’s no secret that Korean influencers command some of the highest rates worldwide. Understandably, they offer unparalleled access to high-value audiences you can’t easily reach through traditional advertising.
In this article, we’ll delve into how much you might expect to pay for a Twitch marketing collaboration with a Korean influencer.
💰 Average Pricing for Twitch Collaboration with Korean Influencers
A recent survey indicates that the average cost for collaboration with mid-tier Korean Twitch influencers stands at approximately 1.3 million KRW per hour of streaming.
According to the recent report on influencer pricing in Korea, fees can soar as high as 5 million KRW ($3,700) and above for top-tier influencers.
On the lower end, niche Korean Twitch influencers may accept promotional offers for anywhere from 300,000 KRW ($224) per hour.
Below are estimated pricing ranges for various tiers of Korean Twitch influencers:
| Influencer tier | Price range (per hour of streaming) |
|---|---|
| Top-tier (1 million Twitch followers or more) | 1.5 - 5 million KRW ($1,200 - $3,700) |
| Mid-tier (100,000 - 1 million followers) | 600,000 - 1 million KRW ($450 - $750) |
| Niche/Low-tier (10,000 - 100,000 followers) | 300,000 - 600,000 KRW ($224 - $450) |
📊 Pricing Influencers vs. Advertising Agencies
As is the case with other marketing channels, you can secure better pricing by going directly through influencers instead of through agencies.
According to Korea’s largest influencer marketing agency, the average price for collaborating with a Korean Twitch influencer through advertising agencies may add anywhere from 25% to 50% to the above pricing averages.
| Influencer tier | Price range (per hour of streaming) |
|---|---|
| Top-tier (1 million Twitch followers or more) | 3 - 7 million KRW ($2,400 - $5,200) |
| Mid-tier (100,000 - 1 million followers) | 800,000 - 1.5 million KRW ($600 - $1,100) |
| Niche/Low-tier (10,000 - 100,000 followers) | 500,000 - 800,000 KRW ($400 - $600) |
📢 Payment Methods
Korean Twitch influencers generally accept wire transfers, but more and more are adopting Stripe, PayPal, and other payment services as part of their collaboration process to accommodate global brands.
Wire transfers may incur additional fees or delays, and using established payment platforms would help streamline transactions.
If you’re using wire transfer, providing a Korean bank account might save you a bit of money and time over using a Western bank account.
Generally speaking, it’s best to offer Korean Twitch influencers payment options they’re most comfortable with.
❗ Legal Considerations
Unlike many other countries, the South Korean government closely monitors advertising by influencers for compliance with various laws.
Failure to adhere to advertising regulations can lead to hefty fines.
As of 2023, fines for not adhering to the advertising code of conduct can range from 20 million KRW ($15,700) to 500 million KRW ($392,000) in the most serious instances.
To mitigate financial risks, make sure that every aspect of your collaboration aligns with Korea’s advertising regulations.
📢 Conclusion
As you can see, the cost of hiring Korean Twitch influencers isn’t for the faint of heart.
However, if your market research indicates that Korean Twitch influencers can help achieve your advertising goals, you should take the leap.
If you’re looking for a reliable platform for connecting with Korean Twitch influencers, check out BaoLiba. We’re the world’s leading influencer marketing platform, boasting a global network of 1 million influencers.
At BaoLiba, our expert team can help you strategize the best marketing approach to achieving your advertising goals while also facilitating messaging, payments, and reporting.
Check out our BaoLiba website today!