How Much Do Korean Instagram Influencers Charge For Promotions?

Collaborating with influencers based in South Korea is a gateway to reach the burgeoning Korean market and solidify your global business foothold.

By taking the influencer marketing route, you can leverage the popularity and credibility of potential collaborators to engage a broader audience.

This guide walks you through the average pricing Korean influencers command for promotions on Instagram and reveals tips for finding the right collaborators.

📊 Average Pricing of Instagram Influencers in Korea

The pay range Korean influencers charge for Instagram promotions is largely dependent on their follower count.

While there’s no official pricing index or guide, rough estimations suggest that the average influencer rates are as follows:

On average, a Korean Instagram influencer commands around $210 to $3,300 for a post and $80 to $1,200 for a story.

While the above figures serve as a comprehensive guide, it’s essential to consider other factors that can influence the pricing.

👩‍🏫 Pricing Influencers Beyond Followers

While follower count is the most significant contributing factor to how much Korean influencers charge for Instagram promotions, a few other elements can also influence their pricing.

1. Engagement Rate

The average engagement rates on Instagram are around 3% for influencers with a follower count between 10,000 and 100,000 and 1.5% for influencers with 100,000 to 1 million followers.

Korean influencers that boast engagement rates higher than average may charge more for their promotions.

2. KPI Objectives

Beat the average pricing guide above by understanding how much influencers charge based on different KPI objectives:

3. Niche

The influencer’s niche can also determine the rate they command. For instance, Korean fashion influencers may charge differently compared to beauty stars.

4. Package Deals

Some influencers provide package deals that include multiple posts, reels, stories, and features on their other social media platforms.

5. Influencer Marketing Agency Involvement

If influencers work with an influencer marketing agency, they may demand a higher rate to cover agency commission fees.

6. The Influence Channel Used

Influencers may earn more for using different channels. For example, a video post typically costs more than a photo post. Similarly, a reel costs more than a story.

7. Type of Brand Collaboration

Some types of collaborations require more effort and creativity than others. Therefore, influencers may charge extra for:

• Live collaborative sessions
• Giveaways
• Tutorials and Demos
• Takeovers
• Events

8. Production Value

How much effort and investment in time and resources that influencers commit to creating content can also play a part in their pricing.

For example, if an influencer uses sophisticated equipment or skillfully edits a video, they may charge more to compensate for their production time.

9. Compatibility

If influencers can relate to your brand values and appreciate your products, they may charge less for their promotions to enable a successful partnership.

💡 How to Find and Collaborate With Korean Influencers on Instagram?

Finding suitable Korean influencers to collaborate with is a matter of shortlisting candidates, vetting them, and negotiating to reach an agreement.

1. Search for Influencers on Instagram

Start searching for influencers by browsing through Instagram itself.

• Use the explore page to find accounts with a high engagement rate.
• Look at posts that use relevant hashtags.
• Note down influencers that may best suit your brand.

2. Use Influencer Marketing Platforms

Use influencer marketing platforms to find potential candidates quickly and bypass the hassle of going through lists manually.

Some of the leading influencer marketing platforms that operate in South Korea include:

• Fahrenheit – Fahrenheit represents influencers across lifestyle, fashion, and beauty niches and offers one-on-one collaboration for brands.
• PLTFRM – This platform connects brands with creators for authentic marketing campaigns that meet KPIs.
• HypeAuditor – HypeAuditor offers an influencer marketing marketplace that helps brands find reliable influencers.
• Ogilvy – Ogilvy has a comprehensive business model that offers advertising, public relations, and influencer marketing services, among others.

3. Vet Influencers

Vet shortlisted influencers before finalizing your collaboration to filter out unreliable candidates.

Some important vetting checks to run include:

• Engagement Rate - An influencer with many followers but a low engagement rate may not be impactful.
• Fake Follower Check - Use tools like HypeAuditor or Social Blade to reveal how many followers are not authentic.
• Content Review - Assess the influencer’s content for quality and relevance. Check for the comments section to gauge how the influencer’s audience reacts to their content.

4. Initiate Negotiations to Reach an Agreement

Korean influencers and agencies prefer negotiating through email over DMs, akin to global trends.

When negotiating, ensure that you include essential ingredients of a solid influencer contract, such as:

• Deliverables
• Payment
• Ownership Rights
• Cancellation Policy
• Deadline

The average price Korean influencers charge for promotions on Instagram largely depends on their follower count, niche, and engagement rate.

In line with using Instagram itself or an influencer marketing platform to find potential collaborators, consider using the tips above to help facilitate your collaboration.

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