How Much Do V LIVE Influencers Charge for Brand Collaborations in Korea?

In the modern marketing world, influencer collaboration is a potent resource. However, the pricing can vary significantly based on various factors, especially in different countries and regions.

V LIVE influencers are becoming increasingly attractive to the marketing world. This Korean-based platform specializes in live video streaming, garnering millions of views daily. This leads many to ask: how much do V LIVE influencers charge for brand collaboration?

According to research by BaoLiba in 2024, Korean influencers on V LIVE charge between $300 and $2,000 for each live stream featuring a brand promotion. However, we have further break down the average rates by the influencer tier for a better understanding.

🎩 Influencer Tier Pricing Guide

1. Nano V LIVE Influencers

Nano influencers are those who have at least 1,000 followers on V LIVE, with most having between 1,000 and 10,000 followers.

They typically charge anywhere from $300 to $600 per collaboration.

2. Micro V LIVE Influencers

Micro influencers are usually defined as those who have between 10,000 and 100,000 followers on V LIVE.

They usually charge between $500 and $1,500 for each collaboration.

3. Mid-tier V LIVE Influencers

Mid-tier influencers have followers ranging from 100,000 to 500,000 on V LIVE.

They can charge between $1,500 and $5,000 per collaboration, depending on the terms of the deal.

4. Macro V LIVE Influencers

Macro influencers generally have between 500,000 and 1 million followers on V LIVE.

Their price for collaboration can range from $5,000 to $10,000.

5. Mega V LIVE Influencers

Mega influencers have over 1 million followers on V LIVE.

They charge the highest rates of all tiers, between $10,000 and $20,000 for collaborations.

💰 Factors Influencing Pricing

Pricing can vary not only by the tier but also by the following factors:

• Engagement Rate and Audience Demographics: If a V LIVE influencer’s audience engages more with the brand, they can charge more for the collaboration. Likewise, if their audience’s demographics fit a more niche market, they can also charge more.

• Brand Integration and Deliverables: The more involved the integration is during the live stream, the more the influencer can charge. For example, if a brand takes a more passive role and only asks for a mention, they will pay less than a brand that wants an active involvement.

• Exclusivity: If a brand wants to ensure that a V LIVE influencer does not collaborate with their competitors for a set amount of time, they may have to pay extra for the exclusivity.

• V LIVE Features: Using some of V LIVE’s interactive features incurs added costs which can affect how much a brand pays an influencer.

👥 V LIVE Influencer Study Case

In 2024, the Korean ‘girl group’ NewJeans became one of the most popular K-Pop groups internationally. They also became the first K-Pop group to become ‘top influencer’ by V LIVE in the platform’s 2024 year-end review.

NewJeans have over 1.54 million followers on V LIVE, and though their pricing per collaboration is not disclosed to the public, they can be estimated to charge between $10,000 and $20,000.

The following is from their top collaboration on V LIVE in 2024.

Collaboration with McDonald’s and Mnet TV

In 2024, McDonald’s collaborated with Korean girl group NewJeans to promote their menu items on V LIVE.

The collaboration demonstrated how well the NewJeans’ audience engaged with their content. As footage from the live stream replay shows, McDonald’s food items appeared in almost every frame throughout the stream.

The footage clearly demonstrates that NewJeans actively promoted McDonald’s food instead of passively mentioning it.

The live stream received 1.17 million views, making it the highest viewed V LIVE stream of 2024. NewJeans also received the ‘Most Popular V LIVE Award’ for 2024.

📈 V LIVE Influencer Marketing Benefits

When it comes to marketing in South Korea, influencer marketing is the creme of the crop.

In fact, according to the most recent report by Statista, influencer marketing is the most-used digital marketing strategy in South Korea in 2024.

Over 35% of marketers in South Korea stated that influencer marketing will help them achieve their goals for 2024.

Additionally, 34.8% of respondents stated that influencer marketing is the most effective digital marketing strategy, outranking SEO (32%) and content marketing (25.5%).

When it comes to engaging with the younger generation, brands looking to be successful in Korea understand that influencer marketing is key.

🔑 Conclusion

V LIVE influencers are becoming increasingly sought after for brand collaborations.

While pricing can vary based on numerous factors, V LIVE influencers on average can charge anywhere from $300 to $20,000.

It is clear that the marketing landscape in Korea has opened anew and that influencer collaborations on V LIVE are gold mines for companies.

For those looking to start working with V LIVE influencers or expand their collaborations, Baoliba has an unprecedented Korean-based influencer database to help them easily connect.