Japanese TikTok Influencer Promotion Pricing Guide

When it comes to influencer marketing, not all social media platforms are created equal in the amount that you can earn or are required to pay each influencer for their services.

TikTok is by far one of the biggest platforms for social media influencers, especially in Japan, where it’s no surprise that influencers there command some of the highest prices in the world, especially when specializing in TikTok marketing.

It’s important for brands and agencies looking to collaborate with influencers on TikTok in Japan to have a sound understanding of pricing before reaching out to them. Otherwise, they risk encountering costly surprises later in the process.

In this article, we will provide a comprehensive pricing guide for collaborating with TikTok influencers in Japan.

📈 Overview of TikTok influencer marketing in Japan

Japan is consistently among the world leaders in the number of active users on TikTok with the platform boasting over 14.5 million active users, according to Statista.

With TikTok reportedly accounting for over 40% of social media influencer marketing in Japan, many influencers on the platform have built a reputation for being some of the best in the business.

The competition among influencers is stiff in Japan because of the notable popularity of the app. Therefore, brands and agencies are more than willing to pay top dollar for the services of these influencers.

A 2023 survey conducted by the Japan Marketing Association reveals that while Instagram remains the favorite platform among marketers investing in influencer marketing, TikTok is the most popular among influencers, beating out both Instagram and YouTube. This fact alone reflects how competitive TikTok has become in Japan.

💰 How much TikTok influencers cost in Japan

When it comes to TikTok influencers, Japan is undoubtedly one of the leading countries in the world. This is reflected in the pricing influencers charge brands for their services.

In Japan, a TikTok influencer can charge anywhere from $200 to as much as $50,000 for a single promotional post. This is a considerable range and thus signifies that a number of different factors determine how much an influencer charges.

According to the Japanese influencer marketing agency, Cannacomm, the average amount brands can expect to pay a TikTok influencer to promote their product in Japan is $900 per post.

However, keep in mind that some influencers on TikTok are charging upwards of $60,000 per post, so the range is considerably larger than the average amount suggests.

Higher-tier influencers in Japan have also been known to charge even more for a promotional video on TikTok. This includes several leading and rising influencers on the platform.

For example, the rising TikTok influencer known as Kakeru is reported to charge an incredible $110,000 per promotional post on TikTok. Kakeru reportedly rose to fame on TikTok in 2021 after he began posting lip-sync videos of himself. Since then, he has grown his follower count to over 31 million.

🔎 Pricing tiers for TikTok influencers in Japan

As previously mentioned, a number of factors determine the price that influencers charge brands for promotional posts on TikTok in Japan. However, the most common factors that impact pricing are the influencer’s follower count, engagement rate, and specialty.

Each of these characteristics can place influencers in different tiers which can help brands better identify influencers that fit their budget, while still providing quality exposure to their products or services.

The following breakdown reveals influencer pricing tiers based on these three factors:

📊 Pricing based on influencer tier

• Nano-Influencers (under 10K followers): $200 - $1,000
• Micro-Influencers (10K - 100K followers): $1,000 - $10,000
• Mid-Tier Influencers (100K - 1M followers): $10,000 - $20,000
• Macro-Influencers (1M - 5M followers): $20,000 - $35,000
• Mega-Influencers (5M+ followers): $35,000 - $60,000

📈 Pricing based on engagement

• Low Engagement (under 10%): -10% discount
• Average Engagement (10% - 20%): No change
• High Engagement (20% - 30%): +20% increase
• Very High Engagement (30% +): +40% increase

🔍 Pricing based on specialty

• Brand Collaborations: +10% increase
• Artistic Content: +20% increase
• Dance: +30% increase
• Modeling: +40% increase
• Other: +10% - +40% increase depending on specialty

Overall, influencers specializing in comedic content tend to charge the lowest prices for promotional posts, while those specializing in modeling charge some of the highest. Influencers specializing in dance also tend to charge considerable amounts, often exceeding those specializing in other content.

💳 Payment methods

Payment methods that businesses use to pay influencers for promotional content in Japan can also impact pricing. This is due to the fact that different payment methods carry varying processing fees which can increase costs for brands.

For example, credit card payment methods typically carry the lowest processing fees. Therefore, influencers may be willing to reduce their prices when being paid via this method.

On the other hand, payment methods such as PayPal or Wire Transfers that involve higher processing fees might not leave influencers with the amount they were expecting. This can result in higher prices being charged when influencers are being paid via these methods.

💵 Common payment methods

• Bank Transfer: Preferred method among most brands and influencers in Japan.
• PayPal: Popular among international influencers, though there are often hidden fees that brands are unaware of.
• Credit Card: Often the best option for both brands and influencers, but may involve extra work on both sides.

🕵️ Factors that impact prices

The TikTok influencer pricing guide for Japan highlights that a number of unique factors influence how much influencers charge brands for marketing services.

Aside from follower count, engagement rate, and specialty which were covered earlier, there are also other factors that can impact pricing.

🎯 Influencer reputation

The reputation of influencers as being reliable, trustworthy, and having a quality audience can lead to higher prices being charged.

Brands and agencies are often willing to pay more for influencers that have a solid reputation in the industry, even if they have a smaller following.

⏳ Content deliverables

The specific deliverables that brands and agencies request from influencers can also determine pricing.

For instance, influencers may charge more if brands request multiple videos or additional marketing services such as posting on multiple platforms.

🤔 Why work with TikTok influencers in Japan?

Influencer marketing in Japan has reached new heights in recent years. According to a report from Blueline, the influencer marketing industry in Japan is estimated to have reached a value of roughly $2 billion in 2022, while projected growth could result in a $4 billion market by 2025.

While the influencer marketing industry in Japan continues to thrive, TikTok influencer marketing in particular is expected to experience increasing growth.

🌟 TikTok is a hotspot for influential creators

The influencer marketing landscape in Japan is highly competitive because of the popularity of various platforms. YouTube, Instagram, and Twitter have all seen their fair share of influencers. However, there are currently more influencers on TikTok than any other platform in Japan.

The following breakdown of current influencer statistics in Japan reveals the popularity of each platform:

• TikTok: 198,000 influencers
• Instagram: 155,000 influencers
• YouTube: 127,000 influencers
• Twitter: 16,000 influencers

Because TikTok has so many more influencers than any other platform, brands should take advantage of this fact. If you aren’t currently implementing TikTok influencer marketing in your campaigns, you should start now.

🎼 TikTok marketing has a track record for high ROI

Investing in TikTok influencer marketing campaigns can deliver some of the best returns over other platforms.

According to the 2023 Japan Influencer Marketing Survey by the Japan Marketing Association, TikTok recorded the most favorable ROI among marketers when comparing various social media platforms.

The data revealed that over 40% of marketers reported achieving high ROI using TikTok influencers, compared to 30% for Instagram and 25% for YouTube.

⚠️ Common mistakes to avoid

When it comes to collaborating with TikTok influencers in Japan, there are some common mistakes that brands should avoid at all costs.

Failing to vet influencers, not allowing influencers enough creative freedom, and not disclosing sponsored content can all leave brands with unsatisfactory results.

Additionally, brands should ensure they reach out to influencers that align with their niche audience. Contacting irrelevant influencers can be a waste of time for both brands and influencers, so it’s essential that brands do their due diligence to avoid this costly mistake.

📌 Wrap up

Collaborating with TikTok influencers in Japan can yield some of the highest returns on investment of any marketing strategy currently available.

It’s essential that brands understand the pricing associated with influencers so they can make informed decisions in their marketing campaigns.

By carefully reviewing the pricing guide provided in this article, brands will be prepared for some of the best ROI they’ve ever achieved.

For help with influencer marketing in Japan and other markets, check out BaoLiba.

BaoLiba will continue to update trends on TikTok influencer marketing in Japan. Stay tuned!