Pricing for Marketing Influencers on Japan’s Mobage Platform
What would it cost to hire an influencer on the Mobage platform?
Japanese influencer marketing, especially within gaming apps, tends to be less transparent than other countries.
Yet Mobage influencers are some of the most sought-after contributors in Japan, and their rates are comparable to Instagram and Tiktok influencers across the globe, so we broke it down for you.
🎮 Mobage Marketing Influencer Basics
First, we need to familiarize ourselves with the Mobage app.
Mobage has been one of the leading social gaming apps in Japan since its launch in 2010.
In 2018, it was reported that Mobage had around 22 million monthly active users.
Operating on both traditional PCs and mobile devices, the app’s stated goal is to develop a “Game Network Platform” that encourages social interaction while playing games.
Mobage boasts eight major game genres: card games, board games, RPGs, simulation games, action games, sports games, puzzle games, and miscellaneous games, with card games making up the vast majority of Mobage’s game catalog.
While competition in the mobile gaming-as-a-service market increases, Mobage remains a significant player in Japan’s mobile gaming ecosystem.
🤔 What is a Mobage Influencer?
Mobage influencers can be defined as popular Mobage players who attract a strong following due to their expertise or impressive performance in the game.
Mobage influencers can be players or personalities that gain followers through social media accounts linked to their Mobage gameplay.
Mobage influencers can also be a variety of other contributors, from content creators on Tiktok, Youtube, or Twitch, who upload Mobage gameplay, to gamers and bloggers who tweet about their favorite Mobage games.
📊 Mobage Influencer Pricing Estimates
According to the most recent data gathered in late 2023, Mobage influencers charge from $200 to over $1,000 for basic promotional content, with many additional upsell options.
In general, the more complex the game, the more expensive the influencer marketing rates.
A straightforward game like cache will bring influencer marketing rates down to about $200, while simulations can go over $1,000.
Here is a breakdown of Mobage influencer pricing according to game genre:
- Card Games $300 - $1,000+
- Board Games $300 - $1,000+
- RPGs $800 - $2,000+
- Simulation Games $800 - $2,000+
- Action Games $800 - $2,000+
- Sports Games $800 - $2,000+
- Puzzle Games $800 - $2,000+
- Miscellaneous Games $300 - $1,000+
🔊 How to Collaborate with Mobage Influencers
It’s best to hire a Mobage influencer marketing agency to facilitate the collaboration.
Mobage influencer marketing agencies will have the industry connections to secure the top influencers, while also consulting you on the best rate possible.
Looking for Mobage influencer agencies can be time-consuming, which is why we at BaoLiba have put together the top Mobage influencer agencies for you.
⭐ Top Mobage Influencer Marketing Agencies
Here are some of the top Mobage influencer marketing agencies to consider for your Mobage influencer campaign:
- Digital Marketing Dentsu Station
Located in Tokyo, Japan, Digital Marketing Dentsu Station is part of the larger Dentsu Digital group and specializes in influencer marketing for Japan’s digital landscape, including influencer marketing for Mobage. - Caveman
Located in Osaka, Japan, Caveman is a digital marketing agency that specializes in influencer marketing within Japan, including for Mobage. - AV8 Group
AV8 Group based in Singapore specializes in influencer campaigns across Asia, including Mobage influencer marketing in Japan.
📢 Benefits of Mobage Influencer Marketing
Mobage influencer marketing is particularly effective in Japan given the popularity of the app.
Over 50% of the Japanese people play video games!
While this figure is already impressive, consider that Japan boasts 125 million residents.
With 22 million monthly active users, Mobage has quite a hold on the gaming market in Japan.
❗ Risks of Mobage Influencer Marketing
One risk to consider with Mobage influencer marketing is that the app is only available in Japanese.
So while you can find Mobage influencers in Japan, it is harder to find Mobage influencers who can speak English.
In fact, international brands might need to hire a Mobage influencer marketing agency that specializes in translating content from a Mobage influencer to English to reach English-speaking audiences.
💵 BaoLiba Can Help You with Japanese Influencer Marketing
Looking for Mobage influencers and Mobage influencer marketing agencies may take more time than you want.
And while we at BaoLiba can connect you with the top Mobage influencers, we can also help you navigate the Japanese influencer marketing landscape for your brand.
We also keep up to date with the latest international influencer marketing trends, including Japan, so be sure to follow us for the latest!