LINE Influencer Marketing Pricing in Japan in 2025

As a leading expert in influencer marketing, it’s essential to stay updated on trends and pricing in various regions. Today, we are putting the spotlight on Japan.

In 2025, LINE influencer marketing is projected to be a prominent force in Japan’s advertising sector. Brands are seeing huge engagement on the platform and are looking to expand their influencer networks to yield even more results.

If you’re a brand looking to collaborate with LINE influencers in Japan, prepare your marketing budget as we dive into LINE influencer marketing pricing in Japan in 2025.

💰 LINE Influencer Marketing Pricing in Japan: Influencer Tiers

Influencers in Japan can be broken down into four main tiers with varying pricing:

💸 Mega LINE influencers

Mega influencers have follower counts of over 1 million and can charge anywhere from $1,500 to $15,000 for sponsored posts.

🌟 Macro LINE influencers

Macro influencers have between 100k and 1 million followers, and their prices range from $1,000 to $10,000 for promotional campaigns.

👩🏻‍🤳 Micro LINE influencers

Micro influencers have a dedicated following of between 10k and 100k followers, which can be acquired at a price range of $200 to $1,500.

📱 Nano LINE influencers

Nano influencers are steadily rising in the influencer marketing space and have follower counts of under 10k. Their pricing typically ranges from $20 to $400 per sponsored post.

🤳 Pricing Factors for LINE Influencer Marketing in Japan

While the follower count is a key pricing factor, brands should consider other qualities before booking an influencer. Here are some of the most prominent pricing factors.

🤝 Engagement Rate

The influencer’s engagement rate is a significant indicator of how close they are to their followers. Influencers with a higher engagement rate can expect to charge more for their services as they have more power and influence with their audience. Here are the average percentage ranges of engagement rates by influencer tiers:

• Mega: < 1%
• Macro: 2% to 5%
• Micro: 5% to 15%
• Nano: 15% to 30%

🎯 Niche or Industry

Some niches can charge a premium because they cater to audiences that are willing to spend more. For instance, an influencer in the luxury niche may charge more than a beauty influencer. Other niches that can expect to yield a higher fee than average are:

• Fashion
• Finance
• Technology
• Health & Fitness

📅 Campaign specifics

More elaborate campaigns will typically cost more than simple product placements. The specifics of the campaign can include:

• Length of campaign
• Number of posts or promotional materials
• Creation of promotional materials
• Exclusivity

🧮 Video vs Static Post Pricing

Video promotions tend to be more expensive than static posts. According to a survey by HypeAuditor, an influencer can charge upwards of 5x more for a video post than a static post.

📽️ Promotional video on LINE

Promotional videos on LINE can range from $500 to $7,500, depending on the influencer tier.

📸 Static posts on LINE

Static posts on LINE will typically range from $20 to $1,500, depending on the influencer tier.

❗ Employing a LINE Influencer Agency in Japan

If you want to get the most out of your marketing budget and campaign, consider employing a LINE influencer agency to book influencers on your behalf. With an agency, you can expect more personalized service and expert advice to help you reach your target audience.

💼 Benefits of Hiring an Influencer Agency

Some of the benefits of hiring an influencer agency include:

• Access to a wider influencer network
• Detailed campaign reports
• Increased reach
• Lower pricing

👨‍💼 Top influencer agencies in Japan

There’s no shortage of influencer agencies in Japan that can help you with your campaign. Here are some of the leading agencies:

• L&J Communications
• Innovate
• WMedia
• P1 Creative
• APLUS

🚫 Common Influencer Pricing Pitfalls to Avoid

As tempting as it may be to go for the influencer charging the lowest price, this isn’t always the best option. Low prices can often indicate poor performance and even fake followers.

📈 The Cost of Cheap Influencers

Cheap influencers can result in wasted marketing budgets and a failed campaign that doesn’t yield any results. Working with an influencer that has a pricing tier below where they should be can also indicate that they’re looking to grow their following, and this may result in them working with multiple brands in your same niche, which can damage their authenticity and authority.

🧐 How to Spot Fake Influencers

Here are some signs to look out for when hunting for a dependable influencer:

• Low engagement rate
• Average comments are random emojis
• Huge spikes in their follower count
• Lack of 3rd party verification
• Large portion of followers from other countries

🌐 Discover More LINE Influencer Marketing Insights

If you need help discovering the right influencer(s) for your next campaign in Japan, you’re in luck!

At BaoLiba, we provide influencer marketing solutions for any reach and budget. Our team can help you book influencers, suggest popular influencers, and even track your campaign results.

Get started today!