How Much Do Japanese Instagram Influencers Charge for Marketing Collaborations?

Japanese Instagram influencers charge an average of $ 1,163 for a marketing collaboration on a post that reaches 1,000 people, according to a survey conducted by Japanese marketing agency SIS.

In 2025, the pricing for marketing collaborations with Japanese Instagram influencers ranges from $253 to $2,073 depending on their follower count.

The prices are based on a survey of a sample of 200 influencers by the marketing agency SIS.

While these prices can help you understand the market better, there are many factors involved in influencer marketing, and it can be complex.

Here’s a detailed guide to how it works for American brands looking to collaborate with Japanese influencers on Instagram.

📈 Pricing by Instagram Follower Count

The table below summarizes the prices charged by Japanese influencers for a marketing collaboration based on their follower count in 2025.

Follower Count	Price per Post
1K - 5K	$253
6K - 10K	$416
11K - 30K	$644
31K - 50K	$865
51K - 100K	$1,033
101K - 200K	$1,427
201K - 300K	$1,792
301K+	$2,073

🔑 Pricing by Engagement Rate

The price paid is also affected by the influencer’s engagement rate.

A higher follower count is not always an indicator of popularity. Some influencers have a smaller following but get a higher engagement rate.

Engagement rates can be assessed using the formula:

Engagement Rate = [(Likes + Comments) / Total Followers] x 100

According to SIS, Japanese influencers with higher engagement rates tend to charge more.

Engagement Rate	Price per Post
0% - 2%	$635
3% - 5%	$878
6% - 10%	$1,143
11% - 15%	$1,479
16% - 20%	$1,588
21% - 30%	$1,635
31%+	$2,073

📊 Pricing by Industry

In 2025, Japanese influencers in most industries charge similar fees for marketing collaborations. However, certain sectors charge substantially more.

For instance, influencers who specialize in food-related content charge more than double compared to influencers in the fashion space.

Here’s a summary of the average costs by industry in Japanese influencer marketing.

Industry	Price per Post
Food	$2,026
Travel	$1,300
Business	$1,149
Fashion	$991
Health	$930
Beauty	$915
Sports	$842
Other	$735

💰 Payment Methods for Japanese Influencers

American brands can use various payment methods to pay Japanese influencers.

The most common method is wire transfers, but other popular platforms include PayPal, Stripe, Wise, and Payoneer.

Many influencers also have social media accounts on TikTok, Facebook, Twitter, and YouTube, which allow brands to pay them directly for collaborations.

🔥 Japanese Influencer Marketing Trends

Japanese influencer marketing is growing rapidly in popularity.

According to a survey by the marketing agency SIS, over 81% of influencers are optimistic about 2025 annual income.

Experts predict the market for influencer marketing in Japan will surpass 40 billion yen (around $270 million USD) by 2025.

🎮 Japanese Influencer Platforms

Many influencers in Japan work with influencer marketing platforms to help them find potential brand partnerships.

These platforms help brands connect with influencers and also allow influencers to showcase their work.

Here are some of the top influencer marketing platforms in Japan:

1. LOVEFES

LOVEFES is one of the largest influencer marketing platforms in Japan.

The platform has a wide variety of influencers and covers all industries. It helps brands identify the right influencers to connect with.

2. C Channel

C Channel caters to female influencers and is one of the largest influencer platforms in Japan.

It hosts a wealth of influencers and helps brands find the right match for collaborations.

3. CamOn

CamOn hosts a variety of influencers in Japan.

It features a range of services for brands to choose from and helps connect brands with influencers.

4. Appriever

Appriever is an influencer marketing platform owned by the Japanese entertainment company Avex Entertainment Inc.

The platform aims to help brands find the right influencers. It also has a variety of options to choose from for creating marketing campaigns.

5. SD

SD is another one of Japan’s largest influencer marketing platforms.

The service makes it easy for brands to reach influencers that match their criteria for marketing campaigns.

6. PR TIMES

PR TIMES is an influencer marketing platform that also doubles as a press release distribution service.

It helps brands connect with influencers to create various marketing campaigns, including press releases.

🚩 Popular Influencers on Instagram in Japan

Here’s a quick look at some of the most popular influencers on Instagram in Japan.

These influencers have millions of followers and are popular in different niches.

1. Yumi Nu

Yumi Nu is an American-Japanese fashion model, singer, and influencer.

She has 1.7 million followers on Instagram and has worked with major brands like Victoria’s Secret and Vogue.

She is known for her body positivity posts and was the first Asian American model on the cover of the Sports Illustrated Swimsuit Issue.

2. Louise

Louise is a popular musician and influencer on Instagram.

She has 1.4 million followers and posts a mix of music, lifestyle, and travel content.

3. Kie Kitano

Kie Kitano is a popular travel influencer from Japan.

She has 1.1 million followers and posts various travel content from her trips around the world.

4. GiA

GiA is a popular model and influencer in Japan.

She has over 1 million followers on Instagram and mostly shares beauty and lifestyle content.

5. Yujin Yabushita

Yujin Yabushita is another popular model and influencer from Japan.

She has over 900,000 followers and is popular for her beauty-related posts.

6. Hayato

Hayato is a famous artist known for his colorful and detailed paintings.

He has over 900,000 followers on Instagram and has worked with various brands.

💬 American Brands Working with Instagram Influencers in Japan

Given the large audiences that influencers can bring to brands, many American brands, including major companies, are increasingly collaborating with influencers on Instagram in Japan.

1. Pizza Hut Japan

Pizza Hut Japan has worked with various influencers to promote their products on Instagram.

The influencer marketing agency “Pencil” revealed they’ve collaborated with the company on multiple campaigns.

2. OREO

OREO has also collaborated with several influencers on Instagram in Japan.

The company has worked with influencers to help promote their various products.

3. Reebok

Another American brand that has worked with influencers in Japan is Reebok.

They have collaborated with various influencers on Instagram to promote campaigns in Japan.

✅ Why Work with Japanese Instagram Influencers?

Many brands in North America and around the world are increasingly collaborating with influencers in Japan.

Here are some of the main reasons to work with Japanese influencers on Instagram.

1. Large Audiences

Japanese influencers have millions of followers that brands can tap into by collaborating with influencers.

This can greatly expand brand reach and increase sales and conversions.

2. Tailored Audience

While influencers have large audiences, many influencers also have niche followings.

This allows brands to better target their marketing on social media and reach the right audiences for their products and services.

3. Cost-Effective

Influencer marketing can be more cost-effective than traditional advertising methods.

Brands can reach many people by collaborating with just one influencer.

Influencers are also often more relatable to consumers, providing social proof that can increase conversions.

4. Content Creation

Japanese influencers create a lot of great content.

When brands collaborate with influencers, they can gain access to this content.

This content can be valuable for brands to use in their own marketing efforts.

5. Better Brand Image

Many consumers prefer to buy from brands that have social media presence.

Working with influencers helps brands increase their visibility and can improve their reputation and brand image.

6. Strong SEO

Collaborating with influencers can also help brands strengthen their search engine optimization (SEO).

If influencers have blogs and post content on social media that ranks well on search engines, they can direct traffic to the brands they work with.

This can greatly improve brand awareness and lead to more sales and conversions.

🚧 How to Work with Japanese Influencers on Instagram

Here’s a quick guide on how brands can work with Japanese influencers on Instagram.

Brands looking to collaborate with influencers can follow these steps:

1. Define Goals

Before reaching out to influencers, brands need to define their goals.

Brands should identify what they want to achieve by collaborating with influencers. This can help brands find better influencer matches.

2. Select Influencer

Brands should research various influencers to find the right fit for their needs.

Some factors to consider when choosing an influencer include:

• Audience Demographics: The influencer’s audience should match the target audience of the brand.

• Content Quality: Brands should also assess the quality of the influencer’s content.

• Follower Count: Brands should also consider the influencer’s follower count.

• Audience Engagement: The influencer’s audience engagement rates are also essential to consider.

3. Create Proposal

Once brands have chosen an influencer, brands should create a collaboration proposal.

The proposal should outline how the collaboration works, including details like the following:

• Deliverables: Brands should outline what they expect from the influencer, including the kind of content they want the influencer to create and to share on social media.

• Promotion: Brands should also outline how they want the influencer to promote their products or services.

• Timeline: The timeline for the collaboration should also be in the proposal.

• Payment: Brands should also outline how they will pay the influencer and how much they will pay.

4. Decide on Contract Terms

Brands should also develop a contract outlining the terms of the collaboration.

The contract should include the details in the proposal and other details, including the following:

• Usage Rights: Brands should specify how they can use the influencer’s content in their own marketing efforts.

• Confidentiality: The contract should also include a confidentiality clause outlining that brands cannot share sensitive information discussed with the influencer or agency publicly.

• Termination Clause: The contract should also include a termination clause outlining how brands can end the collaboration if they no longer want to continue.

5. Measure Results

After the collaboration is complete, brands should evaluate the results.

This can help brands determine the effectiveness of their collaborations with influencers and help them improve future efforts.

🤝 Work with BaoLiba to Connect with Japanese Influencers

BaoLiba is a global influencer marketing platform that helps brands connect with influencers in over 100 countries worldwide, including Japan.

Our platform makes it easy for brands to find the right influencers for their marketing campaigns and to manage collaborations.

We also help influencers find brands to work with and to showcase their work.

If you’re looking to tap into the power of social media and expand your brand reach in Japan or elsewhere, contact BaoLiba today to get started!