Facebook Influencer Collaboration Pricing in Japan
Facebook is one of the most widely used social media platforms in Japan. Facebook influencers are trusted by the audience and actively promote products and services through paid partnerships with brands, companies, and businesses.
If you are interested in collaborating with Japanese Facebook influencers, you may want to know their pricing standards. Let’s look at the pricing models of Facebook influencers in Japan!
💡 Influencer Marketing in Japan
Japan is ranked as one of the top countries in the world by Instagram and Facebook users. Facebook influencers in Japan have a significant impact on the audience because of their credibility and trustworthiness.
The Japanese audience appreciates their opinions and reviews about brands. This makes them the best choice for companies, businesses, and brands to enhance their brand awareness and reach out to target customers.
Japan is one of the most progressive countries in social media marketing. With the growing presence of Facebook influencers, businesses, and brands often collaborate with them to promote their products and services.
According to the latest survey conducted by the Japan Marketing Research Organization, influencer marketing is expected to have a market value of 500 billion yen by 2025, with a continued increase of 30% annually.
📊 Pricing Standards for Japanese Facebook Influencers
The pricing standards of Japanese Facebook influencers vary based on many factors including their follower count, engagement rate, and the type of content posted.
A majority of Japanese Facebook influencers charge between 0.5 to 1.0 million yen for collaborations.
Here’s a brief outline of the pricing standards of Facebook influencers in Japan based on their followers count!
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10,000 Followers or Less: 50,000 - 200,000 yen
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10,000 – 50,000 Followers: 200,000 - 500,000 yen
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50,000 – 100,000 Followers: 500,000 - 800,000 yen
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100,000 - 500,000 Followers: 800,000 - 1.0 million yen
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500,000 Followers or More: 1.0 million yen or More
🏷️ Pricing Models of Facebook Influencers in Japan
Japanese Facebook influencers use different pricing models according to the type of collaboration and deliverables.
Here are the most popular pricing models that box
1. Flat Fee
The flat fee model is one of the most popular pricing models among Japanese Facebook influencers. Influencers charge a fixed amount for promoting a product or service.
Most influencers with a follower count less than 100,000 use this pricing model. For instance, if a Facebook influencer has a follower count of 50,000, he/she may charge around 300,000 yen for a single sponsored post.
2. Cost Per Engagement (CPE)
Japanese Facebook influencers with a large follower base use the cost per engagement (CPE) model. Influencers charge a fixed cost for every engagement that occurs through their sponsored post.
For example, if the cost per engagement is 10 yen and a sponsored post generates 10,000 engagements, the influencer earns 100,000 yen.
3. Cost Per Click (CPC)
Some Japanese Facebook influencers use the cost per click (CPC) model for charging collaborations. Influencers charge brands and businesses based on the number of clicks generated through their sponsored post.
This pricing model can be highly profitable for influencers if they have a robust follower base and significant engagement. For instance, if a brand pays 80 yen per click and the sponsored post generates 5,000 clicks, the influencer earns 400,000 yen.
4. Cost Per Impressions (CPI)
In the cost per impression (CPI) model, Japanese Facebook influencers charge a fixed cost for every 1,000 impressions generated through their sponsored post.
Similar to the CPC model, this pricing model can also be highly profitable for influencers with a large follower base. If a brand pays 100 yen per 1,000 impressions and the sponsored post generates 25,000 impressions, the influencer earns 2,500 yen.
🔍 Types of Collaborations with Japanese Facebook Influencers
The type of collaboration also has a significant impact on the costing and pricing standards of Japanese Facebook influencers.
Here are some of the best types of collaborations that will not only help you strategize the pricing but also assist you in selecting the right collaboration that fits your marketing needs:
1. Sponsored Posts
Sponsored posts are one of the most popular types of collaborations. Influencers promote a brand’s product or service through a sponsored post on their Facebook page or account.
The influencer may add a caption with links to the brand’s website or a specific product page. Most Japanese Facebook influencers charge a flat fee for sponsored posts.
2. Product Reviews
Product reviews are another effective type of collaboration that works best for brands, companies, and businesses. Influencers share their honest reviews and experiences with their followers about a product or service.
The influencer may provide insights into the product’s performance, quality, and effectiveness. Most influencers charge a flat fee or use the CPE model for product reviews.
3. Live Streaming
Live streaming is one of the best types of collaborations. Influencers promote a brand’s product during a live streaming session on their Facebook page.
They may provide insights into the product’s features and benefits, and respond to comments and questions from viewers. Most influencers use the flat fee model for live streaming collaborations.
4. Video Content
Japanese Facebook influencers can create engaging video content to showcase a brand’s product or service. Influencers can compile different types of videos such as tutorials, demonstrations, and testimonials.
Most influencers charge a flat fee for video collaborations. Some influencers may also use the CPE or CPI model.
5. Giveaways
Giveaways are another fantastic type of collaboration to improve brand recognition and awareness. Japanese Facebook influencers announce giveaways on behalf of a brand, product, or company.
Contestants may be required to like a Facebook page or follow a Facebook account, tag friends in the comments or share the post. Most influencers charge a flat fee for giveaways.
❗ Collaborating with Japanese Facebook Influencers
Collaborating with Japanese Facebook influencers is highly beneficial for brands and businesses. When partnering with influencers, ensure you remain compliant with the guidelines mandated by the Japan Advertising Association and the Ministry of Internal Affairs and Communications (MIC).
The guidelines state that Facebook influencers must disclose their paid partnerships clearly to their followers and viewers. Influencers must put the phrase “Sponsored” or “Paid Partnership” in the title to inform the audience that it is a sponsored post.
The compliance does not only help increase audience trust but also help the influencers avoid penalties and punishment.
📢 Conclusion
Japanese Facebook influencers are the best choice for brands, businesses, and companies to improve their brand recognition and awareness.
The pricing standards of Japanese Facebook influencers vary based on follower count, engagement rate, and the type of collaboration. Most influencers charge between 0.5 to 1.0 million yen.
Additionally, brands must ensure compliance with the guidelines set by the Japan Advertising Association and the Ministry of Internal Affairs and Communications (MIC).