Cost of Promoting Brands Through Japanese Clubhouse Influencers

In recent years, Clubhouse has become one of the most well-known social media platforms in Japan, and with the fall of the clubhouse hype in the west, Clubhouse influencers have become more and more popular and sought-out in the Land of The Rising Sun.

According to Clubhouse influencer marketing agency BaoLiba, the average price for working with a Japanese Clubhouse influencer is $332 per hour.

💰 Pricing by Clubhouse Influencer Tier

While the average cost to collaborate with a Clubhouse influencer in Japan is $332 per hour, the price you can expect to pay can vary based on the tier of influencer you decide to work with.

• Nano influencers: The most affordable tier, with Japanese Clubhouse nano influencers typically charging between $80 and $150 per hour.
• Micro influencers: The average price to work with Japanese Clubhouse micro influencers is $160 to $600 per hour.
• Macro influencers: Macro Clubhouse influencers in Japan usually charge anywhere from $600 up to $1,100 per hour.
• Mega influencers: The average price of Clubhouse mega influencers in Japan is $1,100 per hour or more.

📊 Clubhouse Influencer Pricing by Follower Count

While the tier of the influencer can greatly affect how much you can expect to pay, generally the more followers a Clubhouse influencer has, the more they are likely to charge.

Here’s a look at average Clubhouse influencer pricing in Japan based on follower count:

• 10,000 followers or less: $150 per hour
• 10,001 – 20,000 followers: $200 per hour
• 20,001 – 30,000 followers: $350 per hour
• 30,001 – 40,000 followers: $450 per hour
• 40,001 – 50,000 followers: $600 per hour
• 50,001 – 100,000 followers: $900 per hour
• 100,001 – 200,000 followers: $1,000 per hour
• 200,001 or more followers: $1,100 per hour

💡 How to Work with Japanese Clubhouse Influencers

Because Clubhouse isn’t as heavily used among the younger generations in Japan, the process of working with a Clubhouse influencer is much the same as working with influencers on other platforms.

To work with a Clubhouse influencer in Japan, begin by conducting research to find the best influencers to fit your brand.

Once you have a list of potential influencers to collaborate with, reach out to them through direct messages on their social profiles or through their email. Many profiles will have an email link that will bring you to a form you can fill out, detailing your request.

When reaching out to the influencer, be sure to include:

• A brief introduction of your brand
• Details of what you are looking for in a collaboration
• Any relevant links to your brand or website
• Your contact information

If the influencer is interested in working with your brand, they will respond with their rates and availability.

📞 Tips to work with Japanese Clubhouse Influencers

• Chances of success: Clubhouse influencers in Japan are more open to accepting collaboration requests than influencers on other platforms. This means you have a higher chance of success when reaching out to Clubhouse influencers.
• Go native: If you don’t speak Japanese, consider hiring a fluent speaker to write your messages to Japanese Clubhouse influencers to reduce the chances of your messages being ignored due to the language barrier.
• Discuss payment: For Japanese Clubhouse influencers, payment is usually expected in advance of the collaboration. Be sure to discuss payment details with the influencer before the collaboration.

🔒 Ensuring the Safety of Your Payment

To further ensure the safety of your payment, consider paying through a third-party service. Not only is this a good way to secure your payment, but many third-party services will also help facilitate communication between you and the Clubhouse influencer.

Here are a few third-party services you can use to secure your Clubhouse influencer payment:

• PayPal
• Escrow.com
• PaymentCloud

📢 The Benefits of Working with Japanese Clubhouse Influencers

• Great Reach: According to a survey conducted by KDDI, Clubhouse penetration in Japan is higher than that of any other country in the world. Although Clubhouse is on the decline in the West, it has emerged as one of the top social media platforms in Japan, making Clubhouse influencers highly sought after.
• It’s FREE: Clubhouse is completely free to use, which makes it a much more appealing platform for Japanese influencers to build a following compared to other platforms that require in-app purchases or costly subscriptions.
• High Engagement: Clubhouse is unique among social platforms because it is a live audio-only format. This allows Clubhouse influencers to engage with their followers in a more authentic way compared to text or video platforms.

💬 Differences Between Japanese Clubhouse Influencers and Influencers on other platforms

When working with Japanese influencers on other platforms, you can expect to receive deliverables such as posts and videos. However, when working with a Clubhouse influencer in Japan, the deliverable you will receive is an hour-long live discussion on Clubhouse, which can also be recorded and shared by the influencer to their other platforms.

Because of this major difference in content deliverables, the process of measuring the effectiveness of your campaign will also differ.

Here are a few ways to measure the effectiveness of your campaign when working with a Japanese Clubhouse influencer:

• Clubhouse analytics tools, such as Clubhouse Stats and Clubhouse Insights
• Posts made by the influencer promoting the Clubhouse discussion on other platforms
• Comments posted by listeners during the discussion
• Comments and engagement received after the discussion

📊 Why Clubhouse Is So Popular in Japan

Clubhouse first launched in March of 2020 and gained immense popularity in the following months as people looked for social ways to connect during lockdowns.

It didn’t take long for the app to gain traction in Japan, which is a country that thrives on innovation and social connection. According to KDDI, Clubhouse achieved 1 million downloads in Japan by February 2021, just under a full year since its launch.

A recent survey revealed that Clubhouse is popular among both younger and older demographics, with a majority being in their twenties and thirties. The survey also revealed that over 1.5 million clubhouses have been created in Japan since its launch.

Some other interesting findings from the survey are:

• 73% of users are regulars on Clubhouse, meaning they log in at least once a week.
• 79% of users communicate with others on the app at least once a week.
• 51% of users reported that Clubhouse has helped reduce their feelings of loneliness and boredom, with 44% using the app as a way to relax.

📩 How to Find Japanese Clubhouse Influencers

There are many ways to find Clubhouse influencers in Japan. Searching online or through social networks can yield promising results.

If you are looking for a comprehensive list of Japanese Clubhouse influencers, consider using a Clubhouse influencer marketing agency like BaoLiba.

In addition to having a comprehensive list of Japanese Clubhouse influencers, the influencer marketing agency BaoLiba also has representatives fluent in both English and Japanese that can help with your influencer marketing campaigns.

🎈Conclusion

Clubhouse influencers in Japan are highly sought after for their ability to connect with audiences in a more organic way compared to influencers on other platforms, and as such, they can charge a high price for their time.

The average cost of working with a Japanese Clubhouse influencer is $332 per hour, with prices ranging from as low as $80 per hour to as high as $1,100.

While the price of working with a Clubhouse influencer in Japan can be high, the benefits can greatly outweigh the costs. Clubhouse is the most used social media platform in Japan, and it continues to see rapid growth, with over 1.5 million active users and clubs.

If you still have doubts about the current Clubhouse influencer marketing situation in Japan, or want to know more about how to work with Clubhouse influencers in Japan, please visit the publicity site of the Clubhouse influencer marketing agency BaoLiba.

BaoLiba will continue to update Japanese influencer marketing trends, so be sure to follow us.