How Much Do Influencers From Douyu Charge for Promotions?
Douyu is a famous Chinese live streaming platform similar to Twitch. It has a huge active user base and thrives on gaming content. Therefore, it is a great platform to work with Chinese influencers if you are an international gaming company or brand.
Moreover, Douyu influencers promote products beyond gaming. You can find influencers that cover various niches, even food. Besides, Douyu’s promotion pricing sounds very affordable to American brands. Reports say Douyu influencers can charge as little as 150 dollars per promotion post.
However, this rate doesn’t reflect the reality of Douyu influencer marketing. Douyu influencers can charge as much as 1,500 dollars. So how do Douyu influencers determine their promotion rates? This article will provide you the pricing breakdown for Douyu influencer marketing.
📊 Douyu Influencer Marketing Pricing Guide
Douyu influencer pricing is determined by several factors. Firstly, there are two types of Douyu influencers, the one with a blue badge and those without.
In Douyu, influencers with a badge are those that passed Douyu’s strict evaluation of influencers. As a result, influencers with a badge have access to Douyu’s premium promotional services. They are also more trustworthy to use for marketing. Therefore, Douyu influencers with a badge can charge a higher fee for promotions.
Tip: Although working with badge influencers seems better, there are many incredibly talented Douyu influencers without a badge.
So how much does it cost to work with a Douyu influencer?
Most Douyu influencers charge between 1,000 to 10,000 yuan per post.
In dollars, that is roughly 150 to 1,500 dollars. However, some top Douyu influencers with millions of followers can charge as much as 100,000 yuan or 15,000 dollars per post.
💸 Cost to Collaborate with Douyu Influencers
Here’s the general pricing breakdown for Douyu influencer marketing:
- Douyu Influencers with a badge: 1,000 to 10,000 yuan (150 - 1,500 USD) for promotions
- Top Douyu influencers: 100,000 yuan (15,000 USD) for promotions
💡 How to Work with Douyu Influencers?
There are two ways to work with Douyu influencers. You can contact them directly through Douyu’s app or website.
However, Douyu’s user interface is in Chinese. So it is better to work with Douyu influencers using a Chinese influencer marketing platform. A marketing platform will help you connect with Douyu influencers and facilitate your collaboration.
Tip: If you are looking to work with Douyu influencers, consider using BaoLiba. BaoLiba is an international influencer marketing platform with an established presence in China.
They specialize in connecting international brands with Chinese influencers across various platforms, including Douyu.
BaoLiba also has a dedicated Chinese marketing team. So they will help you translate your messages and ensure that every detail is clear.
❗ Douyu Influencer Marketing Potential Risks
When working with Douyu influencers, you may come across some scammers. Some Douyu influencers don’t really have any following but pretend to have.
To avoid falling victim to fraudsters, always verify that Douyu influencers have an active following. Inspect their follower’s growth to ensure they didn’t buy fake followers. You can also confirm Douyu influencers’ genuine followers by checking their comments. If they lack engagement, then you are dealing with a scammer.
🏆 Examples of Douyu Influencers
Here are some examples of popular Douyu influencers:
- PDD: 9 million followers, 30 million monthly views
- Xiaobai: 4 million followers, 16 million monthly views
- HuangZhong: 4 million followers, 22 million monthly views
Although some of their profiles are in Chinese, you can find some English content by translating Douyu’s interface.
❗ Should You Work with Douyu Influencers?
Working with Douyu influencers makes sense if your brand or company has products that suit the Chinese market.
Note: Remember that Douyu influencers mainly create gaming content. So your product must appeal to the gaming niche.
It is a better option to work with Douyu influencers than to work with American influencers. This is because the average American influencer charges around 1,000 dollars per post. Therefore, it is more economical to work with Douyu influencers.
Besides, Douyu influencers also have a highly active following. At the same time, many American influencers have fake followers. Thus, Douyu influencers offer better marketing effectiveness at a lower price.
🔎 Douyu Influencer Marketing Frequently Asked Questions
✅ How Much Do Douyu Influencers Charge?
Most Douyu influencers charge between 1,000 to 10,000 yuan (150 - 1,500 USD) for promotions.
✅ Why is Douyu So Popular?
Douyu is popular for its user-friendly interface, affordability, impressive promotional services, established reputation, and a large active user base.
✅ How Do I Market on Douyu?
To market on Douyu, you need to find Douyu influencers to promote your products. You can do this by using an influencer marketing platform like BaoLiba or contacting Douyu influencers directly.
BaoLiba will continue to update trends for Douyu influencer marketing, so feel free to follow us.