2025 Facebook Influencer Promotion Pricing in Vietnam for US Brands

Promoting products and services through Facebook influencers across Vietnam is steadily becoming a viable and lucrative strategy for brands in the USA.

However, advertising on social media in Vietnam comes with a myriad of challenges, particularly for brands looking to penetrate the Southeast Asian country.

It’s crucial for US advertisers to ensure that they set aside adequate budgets for influencer partnerships.

In this article, we explain how much it costs to hire a Facebook influencer in Vietnam in 2025.

💰 Average Cost of Hiring a Facebook Influencer from Vietnam in 2025

As of 2025, the average cost of hiring a Facebook influencer from Vietnam generally ranges between $250 to $470 for a post on the influencer’s timeline.

💵 Vietnam Facebook Influencer Pricing Table for US Brands in 2025

Facebook Influencer Tier	Average Pricing in USD
Nano Influencers	$80 - $150
Micro Influencers	$150 - $300
Mid-Tier Influencers	$300 - $600
Macro Influencers	$600 - $1,200
Mega Influencers	$1,200+

The overall cost of hiring Facebook influencers from Vietnam is lower compared to their counterparts in the USA and other developed nations.

This is one of the key reasons US brands are prioritizing influencer partnerships in Vietnam.

💡 Factors Influencing Vietnam Facebook Influencer Pricing

Here are some of the most influential factors affecting the pricing of Facebook influencers in Vietnam in 2025.

Audience Size and Engagement Rate

As with every influencer marketing campaign, the pricing of Facebook influencers in Vietnam is directly correlated to their audience size and engagement rate.

The higher these metrics are, the more influencers can leverage them to negotiate for better rates.

Nano influencers typically have an audience size of 100 to 5,000 followers, while mega influencers have an audience size of more than 1 million followers.

Niche

The niche that influencers operate in also plays a key role in determining their pricing in Vietnam.

For instance, influencers in the technology, finance, and education sectors can charge substantially more than influencers in beauty, lifestyle, and travel sectors.

This is because brands in high-value niches are willing to spend more on influencer marketing campaigns.

Content Type

The format of the content that the influencer will create is another factor that affects how much they will charge.

For example, influencers who create video content usually charge more than influencers who create simple image posts.

Likewise, the complexity of the content that needs to be created will also add to the influencer’s charges.

Deliverables

The total number of deliverables that the influencer needs to provide will also determine their charges.

For instance, an influencer who creates two posts, three stories, and a video will charge more than an influencer who creates just one post.

Exclusivity

If the influencer promotes competing brands, they will generally charge lower fees for their services.

However, if the brand wants to lock down the influencer for a specific period of time, they will usually have to pay a premium price for exclusivity.

🇻🇳 Best Facebook Influencer Marketing Agencies in Vietnam for US Brands in 2025

Here are some of the most reputable Facebook influencer marketing agencies in Vietnam that US brands can partner with in 2025.

1. Influence Vietnam

Founded in 2015, Influence Vietnam is a premier Facebook influencer marketing agency that focuses exclusively on the Vietnam market.

The agency has a database of over 100,000 influencers across major social media platforms, including Facebook, Instagram, TikTok, YouTube, and Twitter.

By leveraging its proprietary technology, Influence Vietnam ensures that all influencer marketing campaigns are effective at driving engagement, conversions, and sales.

2. Vietnam Social

Vietnam Social is a digital marketing agency located in Ho Chi Minh City, Vietnam.

The agency provides a wide range of marketing services, including Facebook influencer marketing, SEO, content marketing, and social media management.

With over 10 years of experience in the industry, Vietnam Social helps brands maximize their reach and impact across the digital landscape.

3. Vinalink

Vinalink is another reputable digital marketing agency based in Vietnam.

The agency specializes in conducting Facebook influencer marketing campaigns that are tailored to the unique needs of brands.

Vinalink also offers a variety of other digital marketing services, including SEO, SEM, social media marketing, and website development.

4. VIVU Vietnam

VIVU Vietnam is a Facebook influencer marketing agency that connects brands with influencers who can effectively promote their products and services.

The agency is staffed by a team of experienced marketing professionals who are passionate about helping brands succeed.

5. Beo Media

Beo Media is a comprehensive digital marketing agency that specializes in Facebook influencer marketing across Vietnam.

The agency has a diverse team of creative professionals who are committed to delivering results for every campaign.

✔️ How to Hire the Right Facebook Influencer Marketing Agency in Vietnam

US brands looking to hire a Facebook influencer marketing agency in Vietnam should consider the following factors:

• Experience: Check how long the agency has been in operation and the types of brands they have worked with.

• Success Stories: Read testimonials and case studies from past clients to gauge the agency’s effectiveness.

• Services Provided: Ensure that the agency provides the specific services that your brand needs.

• Cost: Compare the pricing of different agencies to find one that fits your budget.

• Communication: Choose an agency that is responsive and communicates clearly.

📢 People Also Ask

What is the cost of Facebook influencer marketing in Vietnam?

The cost of Facebook influencer marketing in Vietnam ranges from $80 to $1,200, depending on the influencer tier.

How much does a Facebook influencer make in Vietnam?

Facebook influencers in Vietnam can earn an average of $250 to $470 for a single post.

How popular is Facebook in Vietnam?

Facebook is the most widely used social media platform in Vietnam, with over 70 million monthly active users as of 2023.

How much does Facebook pay per 1000 views in Vietnam?

Facebook pays between $0.01 to $0.03 for 1,000 views for video content uploaded on its platform.

📈 Conclusion

Facebook influencer marketing is rapidly gaining traction in Vietnam, making it a lucrative opportunity for brands in the USA.

Despite the lower pricing of influencers in Vietnam, US brands should still set aside adequate budgets for their influencer marketing campaigns.

Partnering with reputable Facebook influencer marketing agencies can help brands find the right influencers for their campaigns and ensure successful collaborations.

BaoLiba will continue to provide updates on influencer marketing trends in Vietnam. Please follow us for more information.