2025 Facebook Influencer Rates in Vietnam for US Brands

In 2025, if you plan to use Facebook influencer marketing in Vietnam, expect to pay a minimum of $700 per post. Top-tier influencers may command $2,000 or more for promotional videos, while micro-influencers will price their services starting at just $200.

Vietnam is a powerhouse in influencer marketing, particularly on Facebook. The Vietnamese spend an average of 2 hours and 45 minutes per day on this platform, the highest in the world. Consequently, local influencers have honed their marketing skills to cater to the most demanding audiences and brand partners.

For a US company, targeting Vietnam’s vast consumer market through Facebook influencers is an excellent opportunity. However, you need to be familiar with local practices in order to negotiate fair prices and avoid potential scams.

🏦 Minimum Pricing for Facebook Influencers in Vietnam

Given the enormous popularity of Facebook in Vietnam, influencer marketing is one of the most lucrative professions in the country. Vietnam has a large pool of influencers to choose from, allowing brands to easily find creators within their budget.

Despite the fierce competition, influencers have remarkably low entry prices in Vietnam. A standard promotional post from a mid-tier Facebook influencer will typically run between $300 and $800. Micro-influencers can start as low as $100 per post, while some offer their services for free in exchange for products.

If you have a larger budget, you can partner with elite influencers who have millions of followers. However, this can set you back $2,000 or more.

💵 What Influencers Offer for Prices

The price you pay for influencer marketing usually reflects the amount of work and expertise required. Most influencers can create a custom marketing plan for your brand, including promotional posts, videos, and stories.

Expect the following pricing and deliverables for Facebook influencers in Vietnam:

Prices listed above are the minimum you can expect to pay and will vary depending on the influencer’s audience size and engagement metrics.

📈 Why Facebook Is Best for Influencer Marketing in Vietnam

In Vietnam, Facebook is the most popular social media platform, with 83% of respondents preferring it over TikTok, Instagram, and Zalo. The average user spends an astounding 2 hours and 45 minutes per day on the platform.

According to a recent survey of 1,000 Vietnamese users conducted by WeAreSocial, Facebook is also the most trusted social media platform for product recommendations.

This makes it the ideal channel for influencer marketing, where creators build trust and authority with their followers through engaging content.

🌎 Penetration Across Vietnam

In Southeast Asia, Vietnam has the highest percentage of Facebook users. Approximately 75% of Vietnamese internet users aged 16 to 64 are on Facebook, compared to 71% in Thailand, 66% in Malaysia, and 64% in Singapore.

Young Vietnamese consumers are especially keen on the platform. Nearly 90% of internet users aged 16-24 and 81% of those aged 25-34 have Facebook accounts.

📣 Facebook Is the Best for Recommendations

In Vietnam, Facebook is rated the best social media platform for recommendations, with 63% of respondents preferring it over TikTok (57%), Instagram (46%), and Zalo (42%).

🎯 Local Practices for Working with Vietnamese Influencers

If you are considering influencer marketing in Vietnam, you need to be aware of local practices in order to find the right influencers and avoid scams.

📝 Contracts Are a Must

When hiring a Facebook influencer in Vietnam, it is essential to have a contract. This protects both you and the influencer in case of misunderstandings. Contracts should outline duties, expectations, payment terms, and delivery deadlines.

While contracts are not strictly enforced in Vietnam, they are a sign of professionalism and seriousness. If an influencer refuses to sign, look elsewhere.

🤝 Pay in Installments

Most Vietnamese influencers will ask for payment in installments. A common arrangement is a 50% upfront deposit, followed by the remaining 50% upon delivery of the promotional post.

If an influencer insists on full payment upfront, consider this a red flag and proceed with caution.

💻 Use an Agency

Given that influencer marketing is a relatively new industry in Vietnam, many influencers lack business acumen and marketing experience. They may not understand pricing standards or what marketing deliverables you expect.

Using an agency to connect with influencers can save you time and headaches. An agency will already know reputable influencers within your budget, and they can negotiate prices on your behalf.

Be sure to verify that the agency itself is reputable. Some agencies are just as shady as the influencers.

⚠️ Beware of Scams

While the vast majority of Vietnamese influencers are honest professionals, some are scammers looking to take advantage of foreign brands.

❗ Pay Attention to Followers

Some influencers artificially inflate their follower count, making them appear more popular than they really are. If an influencer has tens of thousands of followers but very few likes or comments on their posts, this may indicate that they have purchased followers.

🕵️‍♀️ Look for Engagement

Even if an influencer has a realistic follower count, you still need to check engagement. If their posts have very few likes or comments, they may not have an authentic audience.

Also, pay attention to the comments. If they are all generic comments like “great post” or “love it,” this may indicate that the influencer is using bots to boost engagement.

🧑‍🤝‍🧑 Check for Real Followers

Also, check the profiles of the influencer’s followers and likes. If they are mostly fake accounts with no profile pictures or posts, that’s another sign that the influencer is deceiving you.

🎥 Verify Deliverables

To avoid scams, only pay the second half of the influencer’s fee after you have received their deliverables. You should have the promotional post in hand before sending the remaining payment.

If an influencer refuses to share the post link before payment, look for another influencer.

🔍 How to Find Facebook Influencers in Vietnam

Finding Facebook influencers in Vietnam is no different from finding them anywhere else in the world. You can search manually or use an influencer marketing platform.

🔗 Search Manually

You can find Facebook influencers in Vietnam by searching relevant hashtags. For example, if you have a fashion brand, try searching hashtags like #fashionblogger #fashionista #ootd #fashionstyle.

In Vietnam, hashtags are often written in Vietnamese, so you should also search hashtags like #thời_trang and #thời_trang_nữ.

📱 Use an Influencer Platform

Using an influencer marketing platform is often the easiest and fastest way to find influencers. You can filter by audience demographics, engagement metrics, and pricing.

If you want to work with Facebook influencers in Vietnam, look for a platform that connects brands with creators on Facebook, Instagram, TikTok, and other channels.

📝 Conclusion

Vietnamese Facebook influencers are among the best in the world at creating engaging content and converting followers into customers. With prices as low as $100, they offer incredible value for brands looking to tap into Vietnam’s massive consumer market.

But as with any influencer marketing campaign, it’s important to do your homework and ensure that you are getting what you pay for.

Using an influencer marketing platform can save you time and headaches, allowing you to focus on what you do best.

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