2025 United Kingdom Facebook Influencer Promotion Pricing for US Brands
As we approach 2025, brands from the USA looking to penetrate the European market need to understand the costs of Facebook influencer marketing in the UK.
Facebook influencers can help elevate your brand’s visibility among the over 40 million UK users on the platform, but how much should you expect to pay for their services?
In this article, we’ll provide you with the 2025 metrics of Facebook influencer pricing in the UK to help you budget accordingly.
📈 2025 UK Facebook Influencer Pricing in USD
The cost of hiring a Facebook influencer in the UK in 2025 will depend on the influencer’s following and engagement metrics.
The following table outlines three tiers of UK Facebook influencers, their average pricing, and their respective audience reach in 2025.
| Type of Influencer | Average Pricing ($) | Average Followers | Average Engagement Rate |
|---|---|---|---|
| Nano | 100 - 300 | 1K - 10K | 10% |
| Micro | 300 - 1,000 | 10K - 100K | 5% |
| Macro | 1,000 - 10,000 | 100K - 1M | 1% |
| Mega | 10,000 - 100,000 | 1M + | 0.1% |
📊 Cost per Engagement of UK Influencers in USD
When working with UK-based influencers, it’s important to note that pricing can vary significantly based on engagement metrics.
The following chart illustrates the average cost per engagement in USD for hiring nano, micro, macro, and mega influencers in the UK for 2025.
| Type of Influencer | Average Cost per Engagement ($) |
|---|---|
| Nano | 0.10 |
| Micro | 0.20 |
| Macro | 0.50 |
| Mega | 5.00 |
💰 How Payment Occurs with UK Influencers
After discussing pricing, it’s important to know how payments are made when collaborating with UK influencers.
Most influencers have a profile on platforms that facilitate influencer-brand partnerships, such as BaoLiba.
When you hire an influencer through BaoLiba, payments are made upfront through the platform’s secure payment system.
These established platforms properly vet influencers and ensure they fulfill their obligations to brands.
For example, if you hire a UK influencer with 300K followers to create a video review of your app on Facebook for $1,000 through BaoLiba, the influencer receives the payment only after submitting the content and the brand confirms its quality and acceptance.
💵 Currency Conversion Fees from USD to GBP
When hiring a UK influencer using USD, it’s also important to consider currency conversion fees.
Currency conversion fees can vary significantly depending on how your payment is processed.
For example, if you’re using PayPal, they often charge a 3% conversion fee. This means that to pay a UK influencer $1,000, you would first have to convert your USD to GBP using PayPal’s exchange rate, which would cost $30 in conversion fees.
This is why it’s advisable to use a payment processor that offers competitive conversion rates and lower fees when hiring UK influencers.
📲 Popular UK Influencers on Facebook
To help you visualize what influencer marketing looks like in the UK as we approach 2025, see the following popular UK influencers that brands are partnering with on Facebook today.
❗️ Lee Mack
Lee Mack is the host of ITV’s hit show The 1% Club and a regular guest on BBC’s Would I Lie to You?, and he’s one of the most popular comedians in the UK.
With a reach of over 1 million followers on Facebook, brands can expect to pay upwards of $10,000 or more for a sponsored post.
❗️ Amanda Holden
Amanda Holden is a popular actress and presenter with a following of over 1 million on Facebook.
In 2025, brands can expect to pay upwards of $10,000 for her services.
❗️ The Hairy Bikers
The Hairy Bikers are household names across the UK thanks to their long-running BBC series, and they boast over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from The Hairy Bikers.
❗️ The Queen Of Clean
The Queen of Clean is a renowned cleaning expert, author, and TV personality in the UK with a following of over 1 million on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from The Queen of Clean.
❗️ Holly Willoughby
Holly Willoughby is a popular presenter on ITV’s This Morning and Dancing on Ice with over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from Holly Willoughby.
❗️ Martin Lewis
Martin Lewis is the founder of MoneySavingExpert.com and a well-known financial champion in the UK with over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from Martin Lewis.
❗️ Official Faye Tozer
Faye Tozer is one of the longest-standing members of Steps and stars in the BBC series Strictly Come Dancing with over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from Faye Tozer.
❗️ Sir Rod Stewart
Sir Rod Stewart is a British rock and pop singer-songwriter with a career spanning over six decades. He has over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from Sir Rod Stewart.
❗️ Fearne Cotton
Fearne Cotton is a popular television and radio presenter and author in the UK with over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from Fearne Cotton.
❗️ The Big Bang Theory
The Big Bang Theory is a popular American sitcom that has a massive following in the UK with over 1 million followers on Facebook.
Brands can expect to pay over $10,000 for a sponsored post from The Big Bang Theory.
💬 FAQs on Facebook Influencer Pricing in the UK
How much do Facebook influencers charge in the UK?
Facebook influencers in the UK may charge anywhere from $100 to $10,000 or more depending on their reach and engagement metrics.
How much does the average micro influencer charge in the UK?
The average micro Facebook influencer in the UK charges between $300 and $1,000.
How many followers do you need to be an influencer in the UK?
In the UK, you can be considered a Facebook influencer with as few as 1,000 followers if you have a high engagement rate.
What social media platform is used the most in the UK?
According to Statista, the most used social media platform in the UK is Facebook with over 40 million monthly users.
🧐 Conclusion
In 2025, brands from the USA looking to work with Facebook influencers in the UK can expect to pay anywhere from $100 to $10,000 or more depending on the influencer’s reach and engagement metrics.
For more information on influencer marketing in the UK, stay tuned to BaoLiba.