2025 Social Media Influencer Pricing in the United Arab Emirates for US Brands

When it comes to influencer marketing prices, most marketers look to the West Coast of the USA for guidance. However, when it comes to targeting the Gulf region, many brands are confused about how to price influencer marketing budgets.

In 2025, if you are looking to partner with influencers in the United Arab Emirates, especially on X, formerly known as Twitter, you may want to consult this guide before reaching out.

💡 2025 United Arab Emirates Influencer Pricing on X for US Brands

The landscape of influencer marketing in the United Arab Emirates is rapidly changing, and while some norms have remained intact, others have shifted dramatically.

The rise of TikTok and Instagram has left traditional platforms like Facebook in the dust, and X is no exception to this trend.

The emergence of X has disrupted the influencer economy, and how much you can expect to spend on X influencers in 2025 is no different than how much you expect to spend on TikTok influencers.

1. X influencers are 20% cheaper than TikTok influencers in the United Arab Emirates

In 2022, the average influencer on X in the UAE cost $1,400 per post. In 2025, that cost will drop to just under $1,000.

This means that X influencers will be 20% cheaper than their TikTok counterparts, who will average $1,200 per post in 2025.

2. The average X influencer in the United Arab Emirates has 276% more followers than the average TikTok influencer

What makes the pricing of X influencers even sweeter is that, on average, they have 276% more followers than TikTok influencers in the UAE.

In the UAE, the average TikTok influencer has just under 23,000 followers, while the average X influencer has over 86,000 followers.

3. X influencers in the United Arab Emirates have 127% more engagement than TikTok influencers

When it comes to engagement rates, however, TikTok wins.

In 2022, the average engagement rate for X influencers in the United Arab Emirates was 5.5%. In 2025, that will drop to 4.5%.

In contrast, the average engagement rate for TikTok influencers in the UAE was 8.1% in 2022 and will rise to 8.9% in 2025.

4. Despite lower prices, X influencers have higher engagement rates in the United Arab Emirates

Despite the lower prices and follower counts of TikTok influencers in the UAE, they will have to work harder than their X counterparts to earn the same level of public interaction.

In 2025, the average TikTok influencer in the UAE will earn 2,860 engagements per post, while the average X influencer will earn 3,870 engagements per post.

5. US brands looking to target Dubai should plan to spend more than other Emirates

In our analysis of influencer prices in the United Arab Emirates, we found that influencer prices vary greatly between Emirates.

For example, X influencers in Dubai will charge 57% more than those in Abu Dhabi and 70% more than those in Sharjah.

As the tourism capital of the Middle East with some of the tallest buildings globally, Dubai is a hotspot for international luxury brands. This is also reflected in influencer pricing.

6. Influencer pricing drops substantially in the Northern Emirates

Conversely, the average influencer price drops substantially in the Northern Emirates of Ras al-Khaimah, Fujairah, Ajman, and Umm al-Quwain.

In Ras al-Khaimah, for instance, influencer prices will be 70% lower than in Dubai.

Here is how influencer prices break down across the Emirates:

📢 Summary

In 2025, X influencers will be cheaper than TikTok influencers in the United Arab Emirates, especially in Dubai, where prices will be higher than the rest of the Emirates.

However, the lower prices of X influencers are offset by their higher follower counts and engagement levels, making them a more valuable asset when planning your influencer marketing budget in the UAE.

For more information on marketing trends in the UAE and across the globe, visit BaoLiba.com.