How Much Do YouTube Influencers Cost in Sweden?
YouTube influencers in Sweden earn an average of $1,600 per post.
As the 2025 influencer marketing landscape continues to grow and evolve, American brands are poised to tap into this lucrative market.
💰 What Are YouTube Influencers Charging in Sweden?
Swedish YouTube influencers are charging American brands between $500 and $2,600 for sponsored posts on average.
At the lower end, micro influencers with fewer than 10K followers charge American brands around $500, while more established influencers with over 500K followers are charging almost $2,600 for promotional campaigns.
The amount that each influencer charges varies greatly based on their number of followers and their engagement rates, as shown below:
| Influencer Tier | Average Cost per Sponsored Post |
|---|---|
| Nano (1K - 10K subscribers) | $500 |
| Micro (10K - 100K subscribers) | $900 |
| Middle (100K - 500K subscribers) | $1,600 |
| Macro (500K - 1M subscribers) | $2,600 |
| Mega (1M+ subscribers) | $2,600 |
As in other countries, micro and nano influencers are typically more favored by brands due to their lower rates and more engaged audiences.
📣 The State of Influencer Marketing in Sweden
The 2025 influencer marketing landscape in Sweden looks bright for marketers.
The influencer marketing industry is expected to grow by over 12% in Sweden this year, reaching around $4 billion.
This is on par with the growth rates of the last several years.
Increased spending on social media marketing, changing consumer behavior, and the growing value of peer recommendations are largely driving this growth.
As the industry matures, established players and newcomers alike will need to adapt to the unique characteristics of the market in order to succeed, including working with local influencers, creating culturally relevant content, and knowing which channels to focus on.
In fact, Sweden has a unique influencer landscape compared to other European nations. Much of it is tied to an organic growth trajectory driven by local brands.
This is largely due to the success of homegrown influencer marketing agency, Nordic Influencers.
Founded in 2013, Nordic Influencers boasts a roster of over 70 influencers—all local, all Swedish.
They have redefined what influencer marketing means in Sweden by building a well-respected marketing platform that connects brands with Swedish influencers.
In addition to being a popular source of influencer partnerships, Nordic Influencers has also become the hub for social media marketing jobs in Sweden.
📸 The Most Well-Known YouTube Influencers in Sweden
Here are just a few of the most well-known and sought-after YouTube influencers in Sweden today:
1. Therese Lindgren
Channel: Swedish beauty influencer, Therese Lindgren, has an impressive 1.6 million subscribers.
Therese Lindgren is a beauty influencer and entrepreneur. Her YouTube channel features beauty tutorials, product recommendations, vlogs, and more.
She is known for her authenticity, transparency, and relatability. She has worked with brands such as L’Oréal and Maybelline.
2. Jocke & Jonna
Channel: Jocke & Jonna is a popular YouTube channel in Sweden, boasting 1.03 million subscribers.
Jocke & Jonna is a Swedish YouTube couple who create a variety of content, including challenges, pranks, and vlogs. Their engaging videos have earned them a loyal following.
They have also ventured into music and business.
3. Clara Henry
Channel: Clara Henry is a Swedish comedian, actress, and YouTube personality. She has over 575K subscribers.
She is known for her humorous videos, addressing topics that resonate with young audiences.
She has hosted television shows and created content for various media platforms.
4. Felix Kjellberg
Channel: Felix Kjellberg, better known as PewDiePie, is a Swedish YouTube sensation known for his gaming videos, vlogs, and commentary.
He has over 111 million subscribers on his channel.
PewDiePie is one of the most successful YouTubers in history. He has won several awards, including the YouTube Diamond Play Button.
He is known for his humor, charisma, and strong connection with his audience. The Wall Street Journal dubbed him “the King of YouTube”.
5. The Food Ranger
Channel: The Food Ranger is a popular food and travel YouTube channel created by Trevor James.
Although James is Canadian, the channel has Swedish origins, as it’s co-owned by fellow Canadian Matt Cuddy, who lives in Stockholm.
The channel is known for its mouth-watering street food videos and global culinary adventures.
Trevor James has built a loyal following of food enthusiasts.
📊 More Stats on Swedish YouTube Influencers
- Earnings: The average YouTuber earns between $2 to $5 per 1000 views of their videos. So, based on these stats, a Swedish influencer who has a video with 50K views could earn between $100 and $250 on average.
- Views: It is reported that over 1.65 million of Sweden’s population regularly watch YouTube. This accounts for roughly 19% of the population that is 18 years and older.
- Daily users: Over 2 million people in Sweden use YouTube every day.
- Why use influencers?: The top two reasons Swedish marketers utilize influencer marketing are to improve brand awareness (60%) and reach a larger audience (58%).
❗ Why Influencer Marketing is Different in Sweden
Sweden is becoming increasingly aware of the unique needs of the American advertising market.
Similarly, American brands that want to work with influencers in Sweden cannot expect to apply the same strategies that work domestically.
Here are three significant differences to be aware of:
1. More Meaningful Relationships With Audiences
Swedes appreciate sincerity and authenticity.
They are skeptical of overly polished, overproduced content. This applies to influencer marketing as well.
Brands and influencers alike that prioritize meaningful relationships over superficial connections will have more success in Sweden.
2. Emphasis on Community-Driven Content
While American audiences are leaning more heavily into reality television and scandal-driven storytelling, Swedes are moving in the opposite direction, seeking more community-driven and humane storytelling.
Brands that are earnest about contributing positively to their communities will find a receptive Swedish audience.
3. Influencer Marketing is Heavily Regulated
In Sweden, influencer marketing is taken seriously.
In fact, Sweden’s Advertising Ombudsman, a self-regulatory agency for the advertising industry, has strict guidelines in place for influencer marketing.
The guidelines make clear that all sponsored content must be clearly identifiable as advertising.
Swedish law requires three things of sponsored content:
- The audience must be aware that it is marketing
- It must be clearly distinguished from the rest of the content
- The distinction must be easy to see and understand
This means following the rules to the letter in Sweden. Failure to comply can result in serious penalties.
📢 How to Find Swedish YouTube Influencers
Many brands may be tempted to reach out through YouTube.
However, this is often a bad strategy. Most influencers do not have the time to check every message sent through YouTube, resulting in brands missing out on potential partnerships.
Instead, use social media platforms like Instagram, TikTok, or Facebook, all of which allow for more opportunities to connect with influencers directly.
However, the smartest way for brands to connect with influencers is through an influencer marketing agency.
Agencies help streamline the entire process, saving brands time and guaranteeing that they are working with reputable influencers.
Here are just a few top influencer marketing agencies in Sweden:
1. Nordic Influencers
Nordic Influencers is Sweden’s leading influencer marketing agency. Founded in 2013, the company has over 70 local influencers on their roster.
They are known for their professionalism, adaptability, and commitment to delivering results for brands.
2. United Influencers
United Influencers is a Nordic influencer marketing agency that helps brands reach their target audiences through influencer partnerships.
They have a wide network of influencers across various niches and platforms, including blogs, YouTube, Instagram, and podcasts.
3. Social Media College
Social Media College is a social media influencer education platform that also helps match brands with influencers.
They have a vast network of influencers in Sweden and the Nordic region. Their education offerings help ensure that influencers are knowledgeable and professional.
💡 How Much Do YouTube Influencers Cost in Sweden?
YouTube influencers in Sweden can charge anywhere from $500 to $2,600 depending on their popularity and audience engagement.
However, not all influencers in Sweden charge the same amount.
The average sponsorship fee depends on the influencer tier:
- Nano influencers (1,000 - 10,000 followers): $500
- Micro influencers (10,000 - 100,000 followers): $900
- Middle influencers (100,000 - 500,000 followers): $1,600
- Macro influencers (500,000 - 1 million followers): $2,600
- Mega influencers (1 million+ followers): $2,600
As the influencer marketing landscape continues to grow in Sweden, American brands can expect to expand their reach and boost their sales by tapping into this market through partnerships with Sweden’s YouTube influencers.
🤔 People Also Ask
Are YouTube influencers more expensive than other social media influencers?
YouTube influencers are often more expensive than influencers on other platforms, such as Instagram or TikTok. This is due to the higher production value and time required to create engaging video content.
How do I find influencers in Sweden?
Brands can find influencers in Sweden through social media platforms like Instagram and TikTok.
However, the best way to find reputable influencers is to work with an influencer marketing agency.
Do Swedish influencers speak English?
Yes, Swedish influencers often speak English fluently, as it is a second language taught in schools.
Many Swedes are also familiar with American pop culture and social media trends.
What is the best platform to find influencers?
The best platform to find influencers varies based on the brand and its goals.
However, general social media platforms like Instagram, TikTok, and YouTube are popular for discovering influencers.
That said, working with an influencer marketing agency is still the smartest strategy.
What is the average engagement rate for YouTube influencers?
The average engagement rate for YouTube influencers is approximately 1% to 3%. However, this can vary widely based on the niche, audience size, and content type.
🚩 Wrap Up
YouTube influencers in Sweden earn an average of $1,600 per post.
While we have seen that influencers can charge up to $2,600, there is also a substantial amount of influencers that charge only $500.
Nordic Influencers is the leading influencer marketing agency in Sweden. They have over 70 local influencers on their roster.
Though many influencers in Sweden speak English fluently, it is important to partner with an agency that specializes in the local market.
Working with an agency can save brands time and money, and help them achieve results.
Thanks for reading. BaoLiba will continue to update trends in influencer marketing in Sweden, so stay tuned!