2025 Singapore Reddit Influencer Marketing Costs for US Brands

With the meteoric rise of online influencer marketing, the trend is rapidly being adopted by marketers from around the globe.

This is especially true for Reddit, the world’s largest discussion platform, with a net worth of $15 billion. It is increasingly being utilized by social media influencers to promote various products and services, as users flock to the platform to discuss current events and share their opinions.

Marketers from the United States are no exception.

In 2025, these influential Redditors in Singapore will begin charging US brands higher rates for promotional posts, revealing how much American businesses can expect to spend on influencer marketing in Singapore.

💰 New Zealand and Singapore Prices Will Spike

A Freelance Marketing Consultant at IRL Marketing, located in Auckland, New Zealand, stated, “The costs for Reddit influencer marketing in New Zealand and Singapore will likely spike in 2025. Prices are set to increase by 50% as brand demand surges, while influencer competition pushes rates higher.”

Marketers from the United States looking to promote products and services in Singapore via Reddit influencers should expect to pay higher rates than those that currently exist in 2024.

💸 Current Reddit Influencer Pricing

Currently, rates for Reddit influencer marketing fluctuate dramatically depending on the influencer’s popularity and reach.

As of 2024, the average Redditor with a following of 10,000 or less can charge approximately $5 to $15 per post. Rates for Reddit users with a following of 20,000 or more jump to $20 to $40 per post.

However, some influencers do charge as much as $150 and $300 for promotional posts.

Generally, Redditors with a much larger following can charge more, further establishing the price range at which US brands can expect to spend on marketing campaigns in Singapore.

🌍 Facebook Dominates Singaporean Online Influencers

Despite Reddit’s increasing popularity, it is not the only platform used by influencers in Singapore, nor does it have the largest share of social media influencers.

As of 2025, Singaporean influencers using Facebook will be the largest group in Singapore, accounting for 27% of the total influencer population. This will be followed by Instagram at 22%, LinkedIn at 19%, TikTok at 18%, YouTube at 9%, and finally, Reddit, which will account for just 5% of all influencers in Singapore.

Facebook is projected to have the largest share of 28% of total social media influencers in Singapore for marketing campaigns in 2024 and 2025.

Marketing via Facebook influencers is the most prevalent strategy for marketers in Singapore, and a large majority of them opt for this method to promote products and services on social media.

📈 Reddit Influencer Marketing Projected to Grow

Despite the fact that Facebook continues to dominate the social media influencer landscape in Singapore, the growth of Reddit influencer marketing in Singapore has been staggering.

As of 2023, 23% of Singaporean marketers have used influencer marketing strategies via Reddit to promote their brands. This is projected to increase to 29% in 2024 and 38% in 2025.

In addition, up to 40% of Singaporean marketers currently have intentions to promote their products via Reddit influencers, showcasing the enormous potential that exists for marketers in Singapore.

📊 Most Used Platforms in Singapore

The following table outlines the most widely used social media platforms by marketers in Singapore, along with the total percentage of influencers using each platform.

🗣️ Reddiquette and Cultural Nuances

Americans looking to market their products and services through Singaporean Redditors must understand the cultural nuances unique to marketing in Singapore.

They must also become acquainted with Reddit’s “Reddiquette.” This community guideline outlines what can and cannot be done on the platform.

For instance, Redditors are expected to be courteous to one another and avoid personal attacks. They should also engage in discussions in a meaningful manner and refrain from repeatedly posting the same content.

Redditors also prefer to realize the authenticity behind the products and services they purchase, so they will not promote any company that they think is scamming them.

Therefore, marketers from the USA must establish credibility by gathering as much information about Reddit influencers as possible.

Ensuring that Singaporean Reddit influencers have an established reputation is crucial, as they will be instrumental in building credibility for a US brand in Singapore.

🤝 Strategies to Consider

The following strategies are essential for effectively marketing a product or service in Singapore via subreddit influencers:

1. Focus on Quality vs. Quantity: As mentioned above, the number of followers a Redditor has is not the only metric that brands should pay attention to. The level of engagement is another important factor. Therefore, US brands should analyze the level of interaction their posts receive. In addition, brands need to ensure that their Reddit influencers have a good reputation within the community. Users can upvote or downvote a comment, which reveals an influencer’s overall credibility.

2. Establish Clear Communication: Open communication is vital when it comes to formulating a promotional strategy with Reddit influencers. Marketers from the USA need to ensure that they relay their vision accurately while remaining open to any suggestions that subredditors may have. It is also important to ensure that the timeline for the partnership is clearly communicated.

3. Create an Effective Promotion: Given that Redditors have unique motivational drivers than conventional influencers, US brands must tailor their promotions to align with these differences. For instance, unlike Facebook and Instagram influencers, Reddit influencers do not earn commissions on sales. Instead, they earn money through fixed fees or signing bonuses from brands. This will determine how each influencer approaches promoting a product or service.

4. Monitor Effectiveness: Marketers in the USA need to analyze how effective their promotional strategy was in regards to their goals. This involves collecting and interpreting data on the performance of a particular post. Brands can also solicit feedback from the Reddit influencers they partnered with to gauge how effective the collaboration was.

💬 People Also Ask

How much do Reddit influencers charge in Singapore?

On average, Reddit influencers from Singapore currently charge between $5 to $15 for a Reddit post. This will likely rise by 50% in 2025, with many of them charging $20 to $300 or more.

Do I need to pay Reddit influencers?

Yes, in almost all cases, companies must pay Reddit influencers to promote their products or services. Brands can either pay a fixed fee per post or offer an affiliate commission on sales.

How do I find influencers on Reddit?

Finding Reddit influencers can be challenging, since the platform does not use follower counts like Instagram or TikTok. However, companies can search Reddit by various keywords or terms relevant to their niche or business. Additionally, businesses can hire influencer marketing firms like BaoLiba to locate and connect with influencers to promote their brand.

What should I get paid as a Reddit influencer?

Reddit influencers make varying amounts depending on follower count and audience reach. On average, those with 10,000 followers or less can expect to charge between $5 to $15 per post. Those with larger audiences can charge up to $300 or more.

🥳 BaoLiba Influencers Will Help

Influencers from the USA and Singapore have already begun collaborating.

At BaoLiba, we have a diverse range of influencers who promote products and services through Reddit and other social media platforms.

Below are just some of the many different influencers and types of promotions we offer:

1. Sponsored Posts: This involves influencers creating an original post promoting a brand. They will do this by sharing their personal experiences and opinions about the products or services offered by the business.

2. AMAs (Ask Me Anything): This entails bringing an influencer to Reddit in real-time, allowing users to ask them questions about a company, product, or service. These discussions provide an opportunity for people to engage directly with an influencer, whereby they can ask them any question they like to learn more about a brand.

3. Contests and Giveaways: This involves Reddit users sharing a post, with the chance of winning a prize. Marketers can easily promote their brands this way, as participants must share and promote the influencer’s post.

4. Social Media Promotions: Sometimes, promoting a brand on Reddit isn’t enough. In that case, influencers can share their posts on other platforms, such as Facebook and Instagram.

💠 Conclusion

As marketing via Reddit influencers surges, it is becoming increasingly popular with marketers from all corners of the globe.

This is especially true for Singaporeans. In 2025, these influential Redditors will begin charging higher rates for promotional posts, revealing the costs for marketing campaigns by US brands via Reddit influencers in Singapore.

BaoLiba will continue to update US trends in influencer marketing, so please stay tuned.