2025 Instagram Influencer Promotion Prices in Singapore for American Brands

2025-04-30 1682 words 8 minutes

Contents

As social media marketing continues to dominate the advertising landscape, American brands looking to tap into the lucrative Singaporean market should prioritize Instagram influencer promotion in 2025.

This article will break down the pricing structures for Instagram influencer promotions in Singapore, enabling US brands to set appropriate budgets and expectations when collaborating with Singaporean influencers.

💵 Influencer Pricing in Singapore

To help American brands navigate the pricing landscape for influencer promotions in Singapore, we will provide a tiered breakdown based on the influencer’s follower count.

Micro-Influencers (1K - 100K Followers)

Micro-influencers have become the most sought-after influencers for brands looking to partner with influencers in Singapore. This is largely due to their high engagement rates, as they typically maintain a close-knit community of loyal followers.

Brands can expect to spend between $50 - $500 per Instagram post and between $25 - $250 per Instagram story from a micro-influencer in Singapore.

Mediocre Influencers (100K - 500K Followers)

While they don’t have the same level of engagement as micro-influencers, mediocre influencers can still deliver significant results for brands.

In 2025, Instagram influencers with follower counts between 100K and 500K will charge brands between $1,000 - $3,000 for a single Instagram post and between $500 - $1,500 for an Instagram story.

Mega Influencers (500K - 1M Followers)

Instagram influencers with follower counts ranging from 500K to 1M can charge brands anywhere between $3,000 - $8,000 for a single Instagram post and between $1,500 - $4,000 for an Instagram story.

Celebrity Influencers (1M+ Followers)

Celebrity influencers are the most expensive influencers to partner with, and brands should have a significant budget to work with them.

In Singapore, brands can expect to pay $8,000 - $25,000 for a single Instagram post from a celebrity influencer and between $4,000 - $10,000 for an Instagram story.

👀 Instagram Influencer Pricing Model

The pricing tiers listed above are just guidelines. The actual cost of influencer promotions in Singapore may vary depending on a number of factors.

These factors include but are not limited to the influencer’s niche, engagement rates, audience demographics, and the type of content requested by the brand.

Pay-per-Post

The pay-per-post model is the most common method used for influencer promotions on Instagram. Brands pay influencers a flat fee to create and share a post featuring their product or service.

Pay-per-Engagement

With the pay-per-engagement model, brands pay influencers based on the number of likes, comments, or shares their posts receive. This model incentivizes influencers to create high-quality content that resonates with their audience.

Pay-per-Sale

The pay-per-sale model is a performance-based pricing strategy where brands pay influencers a commission for each sale generated through their unique affiliate link or discount code.

This model is particularly beneficial for brands looking to directly measure the return on investment (ROI) of their influencer marketing efforts.

📊 Instagram Influencer Marketing Data in Singapore

In 2025, Instagram will remain the most popular social media platform among Singaporean users. Accordingly, it will also be the most popular platform among Singaporean influencers.

Instagram: 92%
Facebook: 44%
YouTube: 36%
TikTok: 30%

Fashion: 97% Instagram, 46% Facebook, 41% TikTok, 41% YouTube
Food: 93% Instagram, 44% Facebook, 35% YouTube, 28% TikTok
Travel: 92% Instagram, 40% Facebook, 38% YouTube
Beauty: 92% Instagram, 49% Facebook, 39% TikTok, 30% YouTube
Fitness: 97% Instagram, 44% Facebook, 36% YouTube, 30% TikTok

Most Popular Content Types Among Influencers in Singapore by Niche

Fashion: 67% images, 58% videos, 50% reels
Food: 40% images, 56% videos, 47% reels
Travel: 55% images, 46% videos, 55% reels
Beauty: 71% images, 53% videos, 43% reels
Fitness: 50% images, 48% videos, 47% reels

Reasons Why Influencers in Singapore Choose Instagram

Increase brand awareness: 65%
Generate sales: 51%
Share valuable content: 45%
Increase audience engagement: 37%
Reach new audiences: 37%

Most Important Factors for Influencers in Singapore When Choosing a Brand to Work With

The brand aligns with their personal values: 43%
The brand has a good reputation: 43%
The brand’s product/service is relevant to their audience: 39%
The brand has a strong presence on social media: 37%
The brand’s values align with their audience: 37%

🔍 Finding Instagram Influencers in Singapore

Finding Instagram influencers in Singapore should not be a hassle for American brands. There are several methods that brands can utilize to find suitable Instagram influencers for their promotional campaigns.

Influencer Marketing Platforms

Influencer marketing platforms are websites that help brands connect with influencers. These platforms allow brands to search for influencers based on various criteria, such as niche, location, and follower count.

Some popular influencer marketing platforms that American brands can use to find Instagram influencers in Singapore include:

Influencity: This platform offers a comprehensive influencer database, analytics, and campaign management tools. Brands can filter their searches based on various criteria, including location and niche.
Heepsy: Heepsy is a user-friendly influencer marketing platform that helps brands find Instagram influencers based on location, follower count, and engagement rate. Heepsy also provides influencer analytics to help brands make informed decisions.
Upfluence: This platform offers a vast influencer database and powerful analytics tools. Brands can search for influencers based on their niche, location, and audience demographics.

Hashtag Research

Another method that American brands can use to find Instagram influencers in Singapore is hashtag research.

Hashtags are keywords or phrases preceded by the pound sign (#) used to categorize content on social media platforms. By searching for specific hashtags related to their niche or industry, brands can discover influencers in Singapore who are already creating content around those topics.

Popular Hashtags Used by Singaporean Influencers

#singaporeinfluencer
#sginfluencer
#sginfluencers
#singaporeinfluencers
#singaporeinfluenceragency

Popular Hashtags Used by Singaporean Beauty Influencers

#sgbeautyinfluencer
#sgbeautyinfluencers
#sgbeautyblogger
#sgbeautybloggers
#sgbeauty

Influencer Agencies

American brands can also seek the assistance of influencer agencies to find Instagram influencers in Singapore. These agencies specialize in influencer marketing and can help brands identify and connect with suitable influencers for their campaigns.

Some reputable influencer agencies in Singapore that American brands can consider partnering with include:

Famous Singapore: Located in the heart of Singapore, Famous Singapore is an influencer marketing agency dedicated to connecting brands with the right influencers for successful campaigns. With a wide array of influencers in their network, they can help brands identify and collaborate with the influencers that best fit their requirements.
Fandom Agency: Fandom Agency is a well-known influencer marketing agency based in Singapore. They specialize in connecting brands with the right influencers across various platforms, including Instagram, YouTube, and TikTok. Their team of experts can help brands develop effective influencer campaigns and manage the entire process from start to finish.
Influencr: Influencr is an influencer marketing agency that connects brands with influencers in Singapore and the Asia-Pacific region. They offer a range of services, including influencer identification, campaign management, and performance tracking.
The Influencer Agency: The Influencer Agency is a global influencer marketing agency with a presence in Singapore. They work with brands across various industries to develop and execute successful influencer marketing campaigns.

🏦 Payment Methods for Influencer Promotions in Singapore

Once American brands have identified suitable influencers in Singapore for their marketing campaigns, the next step is to arrange payment for their promotional services.

While there are several payment options available to brands, not all of them are suitable for influencer promotions in Singapore. Below are the most widely accepted payment methods that brands can use to pay influencers in Singapore.

PayPal

PayPal is a popular online payment platform that allows users to send and receive money securely. It is widely accepted by influencers in Singapore and is a convenient option for American brands.

Bank Transfer

Bank transfers are a traditional payment method that allows users to move money between bank accounts. This method is commonly used for influencer promotions in Singapore, especially for larger payments.

Digital Wallets

Digital wallets are mobile applications that allow users to store and manage their payment information securely. They are becoming increasingly popular in Singapore and are accepted by many influencers as a payment method.

Some popular digital wallets in Singapore that American brands can consider using to pay influencers include:

GrabPay: GrabPay is a digital wallet that is widely used in Southeast Asia, including Singapore. It is integrated with the Grab app, which offers various services, such as ride-hailing, food delivery, and e-commerce.
PayLah!: PayLah! is a digital wallet offered by DBS Bank, one of Singapore’s largest banks. It allows users to make payments, transfer money, and access various financial services through their mobile devices.
FavePay: FavePay is a digital wallet that offers users cashback and rewards for making payments at participating merchants. It is accepted by many influencers in Singapore as a payment method.

📅 Legal Considerations for Influencer Promotions in Singapore

American brands looking to promote their products or services through Instagram influencers in Singapore must adhere to Singaporean laws and regulations governing influencer promotions.

While the regulations may seem overwhelming, the good news is that they are generally straightforward and easy to comply with.

Advertising Standards Authority of Singapore (ASAS) Guidelines

The ASAS has established guidelines for influencer marketing in Singapore to ensure that promotional content is clearly identified and does not mislead consumers.

Influencers are required to disclose their relationships with brands in their promotional posts, and brands should ensure that their influencers comply with these guidelines.

Fair Trading Act

The Fair Trading Act (FTA) protects consumers from unfair trading practices in Singapore. Brands should ensure that their promotional campaigns do not make false or misleading claims about their products or services.

Failure to comply with the FTA can result in penalties, including fines and legal action.

✔️ Conclusion

Understanding the pricing structures for Instagram influencer promotions in Singapore is crucial for American brands looking to penetrate the market in 2025.

By budgeting appropriately and using suitable payment methods, brands can effectively collaborate with Instagram influencers in Singapore to promote their products and services, ultimately driving brand awareness and sales.

BaoLiba will continue to update USA influencer marketing trends, welcome to follow us.

👋 Welcome to BaoLiba