2025 New Zealand TikTok Influencer Promotion Pricing for US Brands
As TikTok continues to explode in popularity, many US brands are looking for ways to connect with audiences across the globe through the platform.
With over 49% of TikTok users globally saying they use the platform to discover new brands or products, it’s easy to see why American brands are looking to tap into audiences abroad.
In New Zealand, TikTok marketing is also gaining traction, with more and more businesses looking to work with local influencers to promote their products. TikTok influencer marketing allows brands to reach audiences on the platform while establishing credibility through the influencer’s endorsement.
US brands looking to promote their products in New Zealand through TikTok influencers can expect to pay an average of NZ$1,732 per post in 2025. The average cost for TikTok influencer marketing in New Zealand has increased by 124% in the last three years, up from an average of NZ$775 per post in 2022.
Despite the increase in costs, New Zealand TikTok influencers are far more affordable than their counterparts in the United States, where brands can expect to pay an average of US$2,298 per post, or NZ$3,648.
The following sections will take a closer look at the pricing of TikTok influencer marketing in New Zealand, as well as how it compares to the United States.
📈 TikTok Influencer Marketing Pricing in New Zealand
When looking to promote their products in New Zealand through TikTok influencers, US brands can expect to pay an average of NZ$1,732 per post. The average cost for TikTok influencer marketing in New Zealand has risen significantly over the past three years, increasing by 124% from NZ$775 per post in 2022.
This average also includes micro-influencers, who command lower fees than more established influencers on the platform.
🧑🤝🧑 TikTok Influencer Tiers and Pricing
The pricing of TikTok influencer marketing in New Zealand varies depending on the influencer’s tier, with larger influencers commanding higher fees. The table below breaks down the average cost for TikTok influencer marketing in New Zealand by tier.
| Influencer Tier | Average Cost per Post (NZD) |
|---|---|
| Micro (1K - 100K followers) | NZ$1,045 |
| Mid-tier (100K - 500K followers) | NZ$2,237 |
| Macro (500K - 1M followers) | NZ$4,080 |
| Mega (1M+ followers) | NZ$5,192 |
Micro-influencers with 1K to 100K followers charge an average of NZ$1,045 per post, while mid-tier influencers with 100K to 500K followers charge an average of NZ$2,237 per post. Macro-influencers with 500K to 1M followers charge an average of NZ$4,080 per post, while mega-influencers with over 1M followers charge an average of NZ$5,192 per post.
⚖️ How Does New Zealand Compare to the United States?
Despite the rising costs of TikTok influencer marketing in New Zealand, it remains far more affordable than in the United States. The average cost for TikTok influencer marketing in the United States is US$2,298 (NZ$3,648) per post, which is 111% higher than in New Zealand.
The table below compares the average costs for TikTok influencer marketing in New Zealand to the United States by influencer tier.
| Influencer Tier | Average Cost per Post (NZD) | Average Cost per Post (USD) |
|---|---|---|
| Micro (1K - 100K followers) | NZ$1,045 | US$646 |
| Mid-tier (100K - 500K followers) | NZ$2,237 | US$1,452 |
| Macro (500K - 1M followers) | NZ$4,080 | US$2,633 |
| Mega (1M+ followers) | NZ$5,192 | US$3,344 |
🏆 Cost-Effective Influencer Marketing
One of the biggest challenges for brands when it comes to influencer marketing is figuring out how much to pay influencers. While larger influencers often have higher pricing, they also have more reach, making it easier for brands to justify spending more money.
However, many brands are unaware that micro-influencers often have higher engagement rates than larger influencers, making them a cost-effective alternative.
Micro-influencers are also seen as more authentic and relatable by their audiences, which can help brands build trust and credibility with potential customers. They also tend to have a more niche following, making it easier for brands to target specific audiences.
Despite these advantages, many brands still focus on larger influencers for their campaigns, which is why influencer pricing can vary so much.
The good news for US brands looking to promote their products in New Zealand is that TikTok influencer marketing is still relatively affordable compared to the United States.
🛎️ Conclusion
As TikTok continues to grow in popularity, influencer marketing on the platform is becoming more and more common. In New Zealand, TikTok influencer marketing is also gaining traction, with many businesses looking to work with local influencers to promote their products.
US brands looking to promote their products in New Zealand through TikTok influencers can expect to pay an average of NZ$1,732 per post in 2025. While this price has increased significantly over the past three years, it is still far more affordable than in the United States, where brands can expect to pay an average of US$2,298 per post.
Despite the rising costs, promoting products through TikTok influencers in New Zealand remains a cost-effective option for US brands looking to reach new audiences.
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