TikTok Influencer Marketing in New Zealand: Pricing Overview 2025
The popularity of TikTok influencers is at an all-time high in New Zealand, but securing a partnership with one doesn’t come cheap for US brands.
If you’re looking to promote a product or service via TikTok influencers in New Zealand in 2025, here’s a breakdown of influencer pricing, along with information on how to pay and find influencers.
💰TikTok Influencer Pricing in New Zealand
According to industry insights, NZ TikTok influencers charge an average of US $616 per post in 2025.
However, that’s just the average, and prices can range from as low as $100 to as high as $3,000.
Let’s break down the average pricing of New Zealand TikTok influencers by follower counts.
Follower Counts
| Follower Count | Average Price (USD) |
|---|---|
| 1K-10K | $238 |
| 10K-50K | $417 |
| 50K-100K | $557 |
| 100K-500K | $1,387 |
| 500K+ | $2,059 |
Engagement Rates
The average engagement rate for TikTok influencers in New Zealand is 11.67%. According to estimates, influencers with higher engagement rates charge more for their services.
| Engagement Rate | Average Price (USD) |
|---|---|
| 0-5% | $389 |
| 5-10% | $484 |
| 10-20% | $771 |
| 20%+ | $2,144 |
💵 Payment Methods for New Zealand TikTok Influencers
When partnering with TikTok influencers in New Zealand, US brands can utilize their credit card, PayPal, Wise, or bank wire transfer for payment.
Using your credit card is one of the most straightforward payment methods. However, a standard credit card might incur unfavorable currency exchange rates and foreign transaction fees.
Using PayPal is another easy and safe payment option because it allows you to send payments online without having to share your bank account number or credit card details with the influencer. However, PayPal can also charge higher fees and may not be the best option for larger payments.
Using Wise is another viable option. Wise offers convenient money transfers with lower fees and real exchange rates.
Via Wise, you can send money to a New Zealand bank account for a fee of 1.17% under standard service and 1.86% under express service.
A bank wire transfer is another option, but it can be the least convenient, as it involves a trip to your bank branch, and transfers can take up to five days to clear. Additionally, banks often charge hefty service fees for wire transfers and a poor exchange rate.
📈 Finding TikTok Influencers in New Zealand
You can find New Zealand TikTok influencers through influencer marketing platforms or by searching for them directly on TikTok.
Here are some influencer marketing platforms to consider:
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BAOLIBA: This platform specializes in international influencer marketing and has a large number of TikTok influencers from across the world.
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TRIBE: TRIBE connects brands with influencers willing to create authentic and engaging content.
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Crisp: Crisp is another influencer marketing platform that features TikTok influencers from New Zealand and around the world.
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Influencity: Influencity offers a database with an advanced search engine, allowing you to find influencers that fit your specific needs.
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Heepsy: Heepsy features an easy-to-use influencer search tool and a detailed database with over 11 million influencers from around the world.
Direct TikTok Searches
You can also search for TikTok influencers directly on the TikTok platform using relevant hashtags.
Some popular hashtags to consider include:
- #NZTok
- #NewZealand
📣 Why Partner with TikTok Influencers in New Zealand?
New Zealand is a growing market for TikTok marketing campaigns, and at the forefront of this trend are local influencers.
New Zealand influencers have amassed a significant following on TikTok with their humorous takes on popular trends and relatable videos.
According to the New Zealand TikTok community, videos from Kiwis are the most engaging content on the platform, with the average post receiving over 13% engagement compared to just 6% previously.
Moreover, 56% of users in New Zealand follow at least one influencer, and 61% watch influencer content weekly. A majority (68%) of New Zealand TikTok users also say they enjoy influencer content.
New Zealand TikTok users also have a high propensity to buy from global brands, which is ideal for marketing campaigns aimed at consumers. According to TikTok, 51% of New Zealand users report they purchase products online weekly, with 75% having made a purchase online in the last month.
❗ Conclusion
In summary, while TikTok influencer marketing can be costly, it can yield high returns.
Kiwis naturally gravitate toward the platform, and local influencers have gained notoriety for their engaging content.
For US brands looking to partner with New Zealand TikTok influencers, knowing what to budget and how to pay can save you time, money, and hassle.
BaoLiba will continue to update USA TikTok influencer marketing trends, stay tuned.