2025 New Zealand Instagram Influencer Promotion Pricing for US Brands

When US brands think of influencer marketing, they often think of the United States or even the European market. However, New Zealand is an exciting place to scout for up-and-coming influencers that can help your brand reach a different audience with the same message.

According to Statista, New Zealand consumers spend an average of $7,900 NZD ($4,817.85 USD) online each year, so they are already showing willingness to invest in brands and products outside their region.

But just like with influencer marketing in the United States, it can be difficult to determine what prices New Zealand influencers charge for promotions. After all, every influencer is different and can charge different rates for their services.

This article aims to provide a general idea of the pricing structures that New Zealand influencers are using to promote US brands.

💡 What Influencer Marketing Looks Like in New Zealand

Just like in the United States, influencer marketing in New Zealand involves brands reaching out to popular social media figures to promote their products and services. Influencers can often have millions of followers, but they can also be more niche with far fewer followers.

New Zealand influencers can reach out to United States audiences through platforms like Instagram, TikTok, Facebook, and YouTube, which allows brands to promote their products to consumers in the United States using influencers from New Zealand.

📊 Influencer Marketing Pricing Structure in New Zealand

The pricing for influencer marketing in New Zealand can change depending on a few factors, including the influencer’s reach and engagement rates, the nature of the content created, and the type of promotion requested by the brand.

In general, influencers in New Zealand can charge anywhere from $5 NZD ($3.10 USD) for a social media post to $1,000 NZD ($621.71 USD) for a video on TikTok. Other types of promotions include Instagram Stories, Instagram posts, and Instagram Reels, which can range from $140 NZD ($86.94 USD) to $500 NZD ($310.86 USD), depending on the influencer.

💰 Average Cost of Influencer Marketing in New Zealand

The average cost of influencer marketing in New Zealand falls within a relatively similar range as other markets. According to a survey conducted by NZ marketing agency The Digital Voice, New Zealand influencers can charge the following prices for their services:

• Instagram Post: $140 NZD ($86.94 USD)
• Instagram Story: $200 NZD ($124.68 USD)
• Instagram Reel: $300 NZD ($186.98 USD)
• Facebook Post: $200 NZD ($124.68 USD)
• Facebook Story: $300 NZD ($186.98 USD)
• Facebook Video: $800 NZD ($497.53 USD)
• TikTok Post: $1,000 NZD ($621.71 USD)
• Blog Post: $1,000 NZD ($621.71 USD)

As you can see, the pricing structures for New Zealand influencers is quite similar to that of United States influencers.

❗ What Influencers Look For When Pricing

While influencer pricing can vary from influencer to influencer, there are some common factors that influencers tend to look at when determining their rates. Here are some of them:

1. Audience Size: Often, the larger the audience, the more expensive the promotion. This is because influencers with larger audiences can reach a greater number of potential consumers.

2. Engagement Rate: Some influencers may have a smaller audience but a much higher engagement rate, which can make their promotions more valuable.

3. Content Quality: Influencers who produce high-quality content (e.g. stunning photos, well-made videos, etc.) may charge more for their services.

4. Niche: Influencers in certain niches may be more valuable to brands in similar niches, which can affect pricing. For example, a fitness influencer may charge more for promoting a fitness product than a lifestyle influencer would.

5. Promotion Type: Different types of promotions can have different prices. For example, an Instagram post may cost more than just an Instagram Story.

6. Experience: Influencers with more experience may charge more for their services, while newer influencers may be more affordable.

While these are just a few of the common factors that can influence the pricing of influencer promotions, it’s important to remember that every influencer is different and can charge different rates for their services.

📢 How US Brands Can Work with New Zealand Influencers

Brands looking to work with New Zealand influencers do not have to travel to New Zealand to access them. New Zealand influencers can be easily found online through social media platforms and influencer marketing platforms.

Some of the top influencer marketing platforms for finding New Zealand influencers include:

• Influencity: This platform offers a database of influencers from all over the world, including New Zealand. Brands can search for influencers based on criteria like audience size, engagement rate, and niche.

• BuzzSumo: BuzzSumo is a content marketing platform that also offers influencer marketing capabilities. Brands can use BuzzSumo to find influencers in New Zealand who are relevant to their industry.

• Klear: Klear is an influencer marketing platform that offers a variety of tools for brands looking to connect with influencers. Brands can use Klear to find influencers in New Zealand and manage their influencer marketing campaigns.

• Ansley: Ansley is an all-in-one influencer marketing platform that connects brands with influencers from New Zealand and around the world. Brands can use Ansley to find influencers who are a good fit for their campaigns and manage the entire process from start to finish.

• HypeAuditor: HypeAuditor is an influencer marketing platform that specializes in finding authentic influencers. Brands can use HypeAuditor to find influencers in New Zealand who have real followers and engagement.

📊 How Influencer Marketing Services Help

Brands looking to work with influencers can also enlist the help of influencer marketing services. These services have teams of experts who specialize in influencer marketing and can help brands find the right influencers, manage campaigns, and measure results.

Some of the top influencer marketing services that can help brands connect with New Zealand influencers include:

• Tribe: Tribe is an influencer marketing platform that connects brands with micro-influencers. Their team of experts can help brands find the right influencers in New Zealand and manage their campaigns.

• Neoreach: Neoreach is an influencer marketing platform that offers a variety of tools for brands looking to connect with influencers. Their team of experts can help brands find influencers in New Zealand and manage their campaigns.

• Socialbakers: Socialbakers is a social media marketing platform that offers influencer marketing capabilities. Their team of experts can help brands find influencers in New Zealand and manage their campaigns.

• Tagger: Tagger is an influencer marketing platform that offers a variety of tools for brands looking to connect with influencers. Their team of experts can help brands find influencers in New Zealand and manage their campaigns.

❗ What to Watch Out For When Working with Influencers

While influencer marketing can be a great way to promote your brand, there can also be some risks involved. Here are some things to watch out for when working with influencers:

1. Fake Followers: Some influencers may have a large following, but a good portion of it could be fake accounts. Be sure to use tools to analyze an influencer’s following and engagement rates to ensure they are authentic.

2. Inauthentic Engagement: Just like with fake followers, some influencers may have a high engagement rate, but a lot of that engagement could be fake. Again, use tools to analyze an influencer’s engagement to ensure it is authentic.

3. Unprofessional Behavior: Some influencers may not conduct themselves in a professional manner, which can reflect poorly on your brand. Be sure to vet influencers thoroughly before working with them.

4. False Claims: Some influencers may make false claims about your product or service, which can damage your brand’s reputation. Be sure to set clear expectations with influencers about what they can and cannot say in their promotions.

5. Lack of Results: Not all influencer promotions will result in sales or leads for your brand. Be sure to set realistic expectations and measure results to see if influencer marketing is right for you.

📢 BaoLiba is Ready to Help You Connect with New Zealand Influencers

If you’re a US brand looking to work with New Zealand influencers, then look no further than BaoLiba.

As one of the largest influencer marketing platforms in the world, BaoLiba has access to a vast database of influencers from New Zealand and around the world.

With BaoLiba, you can find the right influencers for your brand, manage your campaigns, and measure results—all in one place.

Contact us today to learn more about how we can help you connect with New Zealand influencers and take your influencer marketing to the next level.

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