2025 Netherlands Snapchat Influencer Promotion Pricing for US Brands
In 2023, Snapchat has become a social media powerhouse in the Netherlands, with an average of 9.6 million daily users and a staggering 82% penetration of the population aged 18-34.
In fact, Snapchat leads all other social media platforms in the Netherlands among teens and young adults, even surpassing Instagram.
If your business is looking to expand in Europe, Snapchat influencer marketing is a fantastic option.
However, hiring influencers in the Netherlands will be different than hiring influencers in the USA.
Prices will vary, and it’s crucial that you understand these differences if you want to avoid being ripped off.
Below, I will outline what you can expect to spend when hiring Snapchat influencers in the Netherlands in 2025.
💸 How Much Does It Cost to Hire a Snapchat Influencer in the Netherlands?
In 2025, the average cost for Snapchat influencer marketing in the Netherlands will range from €1,500 to €10,000 for a sponsored post, depending on the influencer’s reach.
📊 Average Cost of Dutch Snapchat Influencers by Follower Count
| Follower Count | Average Cost | Minimum Cost | Maximum Cost |
|---|---|---|---|
| 10,000 - 50,000 | €1,500 - €5,000 | €1,000 | €7,000 |
| 50,000 - 100,000 | €3,500 - €7,500 | €2,000 | €10,000 |
| 100,000+ | €5,000 - €10,000 | €3,000 | €10,000+ |
🤔 What Is the Average Engagement Rate of Dutch Snapchat Influencers?
The average engagement rate of Snapchat influencers in the Netherlands is around 10% to 15%, which is higher than most other social media platforms, and higher than the average engagement of influencers in the USA.
📊 Engagement Rate by Follower Count
| Follower Count | Average Engagement Rate |
|---|---|
| 10,000 - 50,000 | 10% - 15% |
| 50,000 - 100,000 | 10% - 15% |
| 100,000+ | 10% - 15% |
💰 Why Are Dutch Snapchat Influencers More Expensive?
Dutch Snapchat influencers are among the most expensive in the world, for several reasons.
⭐ 1. Snapchat Is More Popular in the Netherlands than in the US
In Europe, Snapchat has a reputation as the cool social media app. It’s not just a platform for sharing videos and pictures, but for authentic, real-time interaction with friends.
It has become the go-to social media app for millions of young adults in the Netherlands.
This is why Snapchat influencers are in such high demand to promote products and services.
In fact, 60% of Dutch teens use Snapchat every day, compared to just 40% of teens in the USA.
⭐ 2. Dutch Snapchat Influencers Are Less Accessible
Many Snapchat influencers in the Netherlands are part of closed Snapchat accounts, which means they are less accessible than other influencers.
Users must apply to confirm their identity in order to join.
This exclusivity makes their content much more valuable, and businesses must pay a premium if they want to reach their audiences.
⭐ 3. Brand Safety
According to a 2022 report from the European Commission, only 39% of Dutch consumers trust online platforms to take action against illegal content or harmful practices.
This has prompted many brands in the Netherlands to switch to influencer marketing, as it is considered more trustworthy and reliable than traditional advertisements.
Snapchat influencers are at the forefront of this trend, and many companies are willing to pay top dollar to work with them.
⭐ 4. The Netherlands Has a Higher Cost of Living
The Netherlands has one of the highest costs of living in the world, and this higher cost is passed on to consumers.
For example, a Big Mac costs an average of €5.75 in the Netherlands, while it costs €4.50 in the USA.
Dutch Snapchat influencers expect to be compensated fairly according to the cost of living in their country, and brands must be prepared to pay more if they want to work with them.
🎯 What Is the Most Common Type of Snapchat Sponsored Post in the Netherlands?
In the Netherlands, Snapchat stories are the most common type of sponsored post.
These stories consist of 5-10 individual slides of images or video, and they can be combined with polls, quizzes, or other types of interactive content.
The average cost of a Snapchat story is around €5,000.
📹 What Is a Sponsored Snap?
A sponsored snap is a single image or video that is sent directly to an influencer’s followers.
These paid snaps cost an average of €1,500.
🤝 What Other Types of Sponsored Content Are There?
There are many types of sponsored content that can be used in Snapchat marketing campaigns.
In addition to stories and snaps, influencers can promote products by simply wearing them or by mentioning brands in their content.
These types of sponsored posts are less effective, but they are also less expensive, so they can help you save money when you are working with a budget.
| Sponsored Content | Average Cost |
|---|---|
| Stories | €5,000 |
| Snaps | €1,500 |
| Wearing the Brand | €2,500 |
| Brand Mentions | €1,000 |
🚀 How to Hire a Dutch Snapchat Influencer
Hiring Dutch Snapchat influencers is very similar to hiring influencers in the USA.
However, you must consider cultural differences.
Make sure you follow these steps to successfully hire Snapchat influencers in the Netherlands:
🔍 1. Conduct a Search
A good place to start your search is Google.
Search for “Snapchat influencers in the Netherlands” and you will find many agencies that can help you find the right influencers.
You can also search for “Snapchat influencer marketing agency” to find more options.
You can even use Instagram to find Snapchat influencers, since many influencers use the same username on multiple platforms.
You can also use influencer marketplaces like BaoLiba.
📝 2. Check Their Rates
Once you’ve found some influencers you are interested in hiring, check their rates.
Most influencers will have media kits or rate cards available for you to view.
If the pricing information is not listed, contact the influencer to get a quote.
Be sure to ask for the pricing in Euros so you can compare different influencers.
📃 3. Discuss the Details
Once you’ve found an influencer whose rates fit your budget, it’s time to discuss the details.
Be sure to cover the following points:
- Campaign Goals - Discuss your campaign goals so the influencer can create content that meets your needs.
- Content Approvals - Ask if you can approve content before it is published.
- Deadlines - Discuss when the content will be published so you can plan around it.
- Payment Terms - Discuss payment terms to make sure both parties are satisfied.
📄 4. Sign a Contract
One of the most important steps in hiring influencers is to have a contract in place.
A contract will protect your interests and ensure that influencers fulfill their obligations.
Your contract should include the following information:
- Campaign Goals - Include the goals of the campaign so the influencer knows what is expected of them.
- Content Requirements - Outline what kind of content they will create, including format and length.
- Content Approvals - Specify if you will have the right to approve content before it is published.
- Deadlines - Include deadlines for when the content will be published.
- Payment Terms - Specify how and when the influencer will be paid.
💳 5. Pay Them
When paying influencers in the Netherlands, be aware that they expect to be paid in Euros, not dollars.
There are several ways you can make international payments, including:
- Bank Wire Transfer – A direct transfer of funds from one bank account to another.
- PayPal – A widely used online payment system.
- Wise – A money transfer service that offers cheaper and faster international payments.
- Cryptocurrency – Some influencers may accept Bitcoin or other cryptocurrencies.
📊 6. Measure Results
After the campaign is completed, be sure to evaluate the results.
If you achieved your campaign goals, consider working with the influencer again in the future.
If not, you may want to change influencers or try a different marketing strategy altogether.
❗ Conclusion
Snapchat influencer marketing is a fantastic way to build your brand awareness and boost sales.
However, be prepared to pay a premium for Dutch Snapchat influencers in 2025.
Prices will range from €1,500 to €10,000 for a single sponsored post, depending on the influencer’s reach.
Be sure to follow the steps outlined above to find and hire the right influencers for your next campaign.
BaoLiba will continue to update USA influencer marketing trends, please follow us.