2025 Malaysia Instagram Influencer Promotion Pricing for US Brands
As a brand, influencer marketing is key to establishing your brand’s authority and increasing sales.
With the sheer number of influencers and influencer marketing agencies
in Malaysia, it can be hard to determine the proper cost of hiring influencers for your marketing campaign.
In this article, we will provide you with the average cost of hiring Malaysian influencers in 2025 to help you kickstart your influencer marketing strategy.
š Influencer Marketing in Malaysia
Malaysia is one of the biggest influencers and social media users in the world. According to statistics, about 57% of Malaysians are active social media users, and the country ranks second among Southeast Asian countries in influencer marketing spending.
With Malaysia experiencing rapid growth in social media use and influencer marketing, it is expected that total social media ad spending will reach $370 million in 2025.
From Instagram to TikTok, influencer marketing is a key trend in Malaysia, with over 50% of marketers indicating influencer marketing is their most effective marketing strategy.
š” How Much Do Malaysian Influencers Charge?
Like most countries, the cost of hiring influencers in Malaysia varies based on several factors, including the influencer’s reach, marketing strategy, marketing goals, and social media platform.
According to statistics by The Influencer Marketing Hub, Instagram influencers in Malaysia charge an average of RM1,000 to RM4,000 for an Instagram post, while micro and macro influencers charge RM275 to RM1,500 and RM1,500 to RM2,500 per post, respectively.
In 2025, it is expected that Malaysian influencers will charge more, with micro and macro influencers charging RM300 to RM1,800 and RM3,000 to RM4,500, respectively. However, the cost of hiring influencers will not exceed USD 1,000.
Here is a comprehensive list of influencer rates in Malaysia.
| Influencer Type | Average Cost per IG Post | Average Cost for IG Campaign |
|---|---|---|
| Nano (1k-10k followers) | RM275 ($60) | RM2,000 ($450) |
| Micro (10k-100k followers) | RM1,275 ($275) | RM4,000 ($900) |
| Mid-tier (100k-500k followers) | RM2,275 ($500) | RM6,500 ($1,500) |
| Macro (500k-1M followers) | RM4,275 ($950) | RM10,000 ($2,250) |
| Mega (1M+ followers) | RM8,275 ($1,800) | RM25,000 ($5,600) |
šµ Factors Influencing the Cost of Hiring Malaysian Influencers
- Influencer Type
The first factor that affects influencer pricing is the type of influencer you want to hire and the type of campaign they are running.
There are generally four types of influencers: nano, micro, macro, and mega influencers.
Nano influencers have less than 10k followers, micro influencers have 10k to 100k followers, macro influencers have 500k to 1M followers, and mega influencers have over 1M followers.
The bigger the influencer, the higher the rates, as they have a larger reach and can influence more people.
- Social Media Platform
The social media platform also affects the cost of hiring influencers.
For example, Instagram influencers in Malaysia charge an average of RM1,000 to RM4,000 for one post, while TikTok influencers charge RM1,500 to RM5,000.
Here is a breakdown of the average influencer marketing rates in Malaysia based on the social media platform.
| Platform | Average Cost per Post |
|---|---|
| RM1,000 ($225) | |
| TikTok | RM1,800 ($400) |
| YouTube | RM2,300 ($500) |
| RM800 ($175) |
- Campaign Type
The type of campaign and marketing strategies also affect influencer pricing. Influencers can promote your brand through sponsored posts, product reviews, giveaways, or contests.
For example, YouTube product reviews in Malaysia charge between RM3,000 to RM8,000, while contests can cost up to RM15,000.
- Influencer Engagement Rate
The influencer engagement rate is another important factor that affects influencer pricing.
Engagement rate refers to the number of followers engaging with the influencer’s content (likes, comments, and shares) compared to the total number of followers.
Influencers with higher engagement rates tend to charge more, as they are more effective at influencing and converting their followers.
For example, Malaysian influencers with an engagement rate of over 6% charge an average of RM2,000 ($450) more than influencers with a 2% engagement rate.
- Influencer Niche
Influencer niche can also affect influencer pricing. Some niches are more lucrative than others, and influencers in these niches tend to charge more.
For instance, beauty, fashion, and health influencers charge an average of RM2,000 to RM10,000 per post, while travel, food, and lifestyle influencers charge RM1,000 to RM4,000.
- Campaign Duration
The duration of the campaign also affects influencer pricing. Long-term campaigns, such as ambassadorships, tend to be more expensive than one-time promotions.
For example, Malaysian influencers charge an average of RM5,000 to RM20,000 for long-term collaborations, while one-time promotions can cost RM2,000 to RM15,000.
- Product vs Cash Compensation
The last factor that can affect influencer pricing is the compensation type. Some influencers may be willing to accept products as compensation instead of cash.
For example, Malaysian influencers charge an average of RM1,000 for cash compensation, but only RM500 if they also receive a product worth RM500.
š¢ Popular Malaysian Influencers
If you’re looking to hire influencers, here are some of the most popular influencers in Malaysia to consider.
- Siti Nurhaliza Tarudin
Siti Nurhaliza Tarudin is a singer, songwriter, and record producer. She is one of the most influential celebrities in Malaysia, with over 11 million followers on Instagram and 2.2 million subscribers on YouTube.
Siti Nurhaliza charges USD 1,500 per Instagram post and USD 5,500 for a YouTube video. She has worked with several brands, including Shiseido, Lancome, and Danone.
- Vivian Hsu
Vivian Hsu is a Taiwanese singer, actress, and model. She has lived in Malaysia for over 20 years and has over 9 million followers on Instagram and 1.8 million subscribers on YouTube.
Vivian Hsu charges USD 1,000 per Instagram post and USD 5,000 per YouTube video. She has collaborated with several brands, including Maybelline, Canon, and L’Oreal.
- Jasmine Suraya
Jasmine Suraya is an actress and host. She has over 2 million followers on Instagram and 1 million subscribers on YouTube.
Jasmine Suraya charges USD 800 per Instagram post and USD 2,500 per YouTube video. She has worked with several brands, including Uniqlo, H&M, and L’Oreal.
- Alif Satar
Alif Satar is a singer and actor. He has over 3 million followers on Instagram and 1 million subscribers on YouTube.
Alif Satar charges USD 1,000 per Instagram post and USD 1,500 per YouTube video. He has worked with several brands, including McDonald’s, Maybank, and L’Oreal.
- Mizz Nina
Mizz Nina is a singer and entrepreneur. She has over 1 million followers on Instagram and 1 million subscribers on YouTube.
Mizz Nina charges USD 800 per Instagram post and USD 2,000 per YouTube video. She has worked with several brands, including H&M, Maybelline, and L’Oreal.
š¢ Popular Influencer Marketing Agencies in Malaysia
Here are some influencer marketing companies in Malaysia that you can contact if you’re looking to hire influencers for your marketing campaign.
- The Influencer Agency
The Influencer Agency is a full-service influencer marketing agency based in Malaysia. They specialize in influencer marketing, social media marketing, and digital marketing.
They have worked with several local and international brands, including Nestle, Unilever, and Maybank.
- Influencer.my
Influencer.my is an influencer marketing platform based in Malaysia. They connect brands with influencers and manage influencer marketing campaigns.
They have worked with several brands such as Nestle, Samsung, and Unilever.
- Pop Digital
Pop Digital is a digital marketing agency based in Malaysia. They specialize in influencer marketing, social media marketing, and content marketing.
They have worked with several brands, including Axiata, Maxis, and Digi.
- The Influencer Company
The Influencer Company is an influencer marketing agency based in Malaysia. They connect brands with influencers and manage influencer marketing campaigns.
They have worked with several brands, including Nescafe, Samsung, and L’Oreal.
- StarInfluencer
StarInfluencer is an influencer marketing platform based in Malaysia. They connect brands with influencers and manage influencer marketing campaigns.
They have worked with several brands, including Petronas, Maybank, and Maxis.
ā Tips for Hiring Malaysian Influencers
- Use Malaysian Influencer Marketing Agencies
One of the easiest ways to hire influencers in Malaysia is to use an influencer marketing agency. Using an influencer marketing agency in Malaysia will save you time, effort, and resources.
You will not have to go through the hassle of finding influencers, negotiating prices, and managing influencer campaigns.
- Focus on Engagement Rate, Not Follower Count
When hiring influencers, it is important to focus on engagement rate rather than follower count.
An influencer with a smaller following but a higher engagement rate is more effective than an influencer with a larger following but a lower engagement rate.
Focus on influencers who have a genuine connection with their followers, as they are more likely to influence and convert them.
- Ask Influencers for Their Media Kit
Before hiring influencers, ask them for their media kit. A media kit is a document that contains information about the influencer, such as their bio, audience demographics, engagement rate, and previous collaborations.
A media kit will help you determine whether the influencer is a good fit for your brand and whether they can deliver results.
- Check Influencers’ Previous Collaborations
When hiring influencers, check their previous collaborations. This will give you an idea of the types of brands they have worked with, the campaigns they have run, and the results they have achieved.
Choosing influencers who have worked with brands similar to yours will increase the chances of success for your campaign.
- Avoid Influencers with Fake Followers or Engagement
There are many influencers out there with fake followers and engagement. Hiring these influencers will be a waste of time and resources, as they will not be able to deliver results.
To avoid hiring influencers with fake followers or engagement, use tools like HypeAuditor, Social Blade, or FakeCheck. These tools can help you analyze the authenticity of an influencer’s followers and engagement.
š Conclusion
Influencer marketing in Malaysia is booming, and it is projected to continue growing in 2025.
Hiring Malaysian influencers can help you reach and engage with your target audience, increase brand awareness, and boost sales.
By considering the factors affecting influencer pricing and following the tips for hiring influencers, you can find the right influencers for your marketing campaign.
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