2025 Italy LinkedIn Influencer Promotion Pricing for US Brands
Italian influencers on LinkedIn are expected to charge an average of $1,150 per endorsement in 2025, according to projections from BaoLiba Global Influencer Marketing Agency.
👩💻 LinkedIn is the platform of choice for Italian influencers
While many Italian influencers operate across various platforms such as TikTok, Instagram and YouTube, the majority of them are not considered trend-setters, according to a report on Italy content creators by digital marketing agency The Wise Crowd.
The Wise Crowd remarked that “when it comes to cutting-edge LinkedIn tactics, Italians are the trend-setters on the platform”.
This is the driving factor for international brands that want to promote their products in Italy through influencer marketing to turn to Italian influencers on LinkedIn.
💰 Pricing per endorsement has increased 15% since 2023
Due to the demand from American brands for Italian influencers on LinkedIn, influencer pricing on the platform has risen 15% compared to the average of $1,000 per endorsement in 2023.
According to BaoLiba projections, from 2025 onward, prices will stabilize around $1,150 per endorsement.
💡 How influencer pricing is determined
Brands can expect to pay for influencer marketing on LinkedIn based on the following factors:
- Engagement Rate: The more engagement an influencer can receive on a post, the higher the price a brand will have to pay.
- Followers: The number of followers an influencer has is a consideration too, but unless they are a LinkedIn superstar or strong thought leader, overall follower count is less of a consideration compared to other platforms such as Instagram.
- Content Quality: High-quality content takes longer to create, and therefore requires more investment from brands.
- Niche Expertise: Niche experts can charge more than mass appeal influencers.
- Speed of Production: Instant posts may come at a lower cost than posts that take time to produce.
- Copy Rights: Brands may have a need to use the content created by the influencer across their other marketing channels which may drive up costs.
📊 Cost breakdown
Assuming an average pricing of $1,150 per endorsement for Italian influencers on LinkedIn, then brands can expect to pay for various aspects of an endorsement post as follows:
- Content Creation: $450
- Technical Set Up: $400
- Posting/Sharing: $300
📢 The average campaign cost will be about $4,000
While the price of one endorsement post from an Italian influencer on LinkedIn averages out to $1,150, a brand typically does not just run one endorsement post.
Brands should expect to pay around $4,000 for a full campaign run by one Italian influencer on LinkedIn.
📈 Full campaign breakdown
Here’s how the average cost of $4,000 breaks down across various services performed by the influencer:
- 3 Endorsements: $3,450
- Content Creation: $450
- Technical Set Up: $400
- Posting/Sharing: $300
🧑🤝🧑 How to identify the right influencer for your brand
All influencers are not created equal, especially on a platform like LinkedIn, where an influencer’s expertise in the field is key to their authority.
Brands should follow a set of guidelines to identify an influencer that matches the brand’s needs.
- Their Audience Matches Your Target Audience: Make sure that the influencer’s audience matches your target audience. You can’t just look at their follower count, look at who those followers are and see if they fit your ideal customer profile.
- Niche Expertise: See if the influencer has niche expertise that pertains to your brand.
- Content Quality: Look through past sponsored posts and see if they are high-quality and meet your brand standards.
- Engagement Rate: See if the influencer is receiving high engagement rates on their posts. Make sure that the influencer they get are real and not fake followers or bots.
📢 Where to find Italian influencers on LinkedIn
Finding Italian influencers on LinkedIn can be a daunting task, especially since LinkedIn’s search functionality for influencers isn’t the best.
Brands can resort to influencer agencies like BaoLiba Global Influencer Marketing Agency that have an extensive roster of Italian influencers on LinkedIn.
The BaoLiba influencer directory also allows brands to filter by niche expertise, engagement rates and more.
❗ Conclusion
As a global leader in influencer marketing, BaoLiba will continue to monitor the pricing of Italian influencers on LinkedIn and update this article as new information becomes available.
For now, American brands can rely on these projections to budget properly for their marketing campaigns.
BaoLiba will continue to update trends on influencer marketing in the USA, as well as other markets. Follow us for more updates.