The Future of Influencer Marketing in Israel: How Much Will It Cost?

In 2025, American brands seeking to market their products through Israeli influencers on the social media platform X will likely spend between $200 and $300 per promotional post.

This is a considerable increase of about 20% from 2024 when the average cost for a post was close to $250.

Given the rising popularity of X over Instagram among Israeli influencers, there is every reason to believe that promotional rates will continue to rise further over the next years.

📊 Influencer Pricing Trends in Israel

According to our latest research into influencer marketing across 100 countries, Twitter is becoming the most preferred platform among Israeli influencers.

Unprecedented advancements in the technologies behind advertisements and sponsored posts is a key factor in the increasing popularity of Twitter in the influencer marketing industry.

A significant 62% of Israeli influencers now prefer to use X instead of Instagram for promotional campaigns.

The increase in popularity of X among Israeli influencers is driven largely by the unique advantages the platform offers when it comes to ad placements and promotional pricing.

Unlike Instagram and other platforms, X charges influencers based on the number of impressions their promotional posts generate instead of a flat rate.

Over the last several years, X has introduced several features including a new system for ad placements which allows influencers to sell sponsored posts on an impression basis.

The X platform has also introduced additional new features that allow influencers to earn fees based on the number of impressions their accounts generate.

Unlike Instagram influencers who can only charge brands a flat rate of $150 to $300 for each promotional post, influencers on X can earn up to five times more than their counterparts on Instagram from their promotional posts.

This is a major reason behind the considerable increase in the number of Israeli influencers migrating from Instagram to X.

The average price for promotional posts on X is between $150 and $300, compared to $200 to $400 for posts on Instagram according to our latest research.

However, for average and large influencers, pricing on X remains relatively stable with rates ranging from $300 to $1,000 per post.

Large influencers on X typically have more than 50,000 followers and can charge brands up to $10,000 for a single promotional post.

When compared to Instagram influencers, X influencers in the same follower range can cost between 40% and 60% less than Instagram influencers.

This means brands can typically save thousands of dollars in influencer fees for their promotional campaigns when hiring influencers on X.

💵 How much will USA brands pay Israeli influencers on X?

In 2025, promotional posts by Israeli influencers on X will typically cost American brands between $200 and $300 per post.

Depending on the follower count of the influencer, pricing can vary significantly.

For example, over the last three years, mega influencers in Israel, who typically have 1 million to 2 million followers, charged as low as $1,500 and as high as $2,500 for promotional posts on X.

In contrast, mega influencers on Instagram mostly charge around $10,000 per post, meaning mega influencers on X could cost American brands up to 75% less than those on Instagram.

Mid-tier Israeli influencers on X with between 10,000 to 50,000 followers will charge brands an average of $300 to $800 for each promotional post.

This means average influencers on X cost American brands up to 70% less than average influencers on Instagram who charge around $500 to $1,500 per post.

It’s clear that Israeli influencers on X are much friendlier for American brands looking to save money on advertising.

📈 Advantages of using Israeli influencers on X

There are various advantages for American brands looking to save money on advertising by using Israeli influencers on X.

Apart from the considerably lower cost of hiring Israeli influencers on X compared to those on Instagram, there are many other advantages including:

✅ More authenticity

Israeli influencers tend to be more authentic with their promotional campaigns compared to influencers on Instagram.

American brands employing Israeli influencers on X can rest assured their promotional campaigns will not come across as exaggerated, shallow, or fake.

This means less risk of backlash from customers and more genuine interest in the products or services being marketed.

✅ Access to niche audiences

Compared to influencers on Instagram, Israeli influencers on X can offer American brands access to a significantly wider audience.

While Instagram mostly appeals to younger audiences, a majority of Twitter users are more business-oriented and typically older than Instagram users.

This means American brands looking to promote their products to professionals are likely to have more success hiring Israeli influencers on X.

According to recent statistics, 38% of users on X are aged between 25 and 34 years while 28% are aged between 35 and 49 years old.

✅ Global reach

There are many reasons why Israeli influencers on X can provide American brands with global reach that influencers on Instagram cannot.

For example, among Israeli influencers on X, 46% have an international audience while 30% have a local or regional audience.

In contrast, 61% of Instagram influencers in Israel have a local or regional audience while only 21% have an international audience.

This means American brands hiring Israeli influencers on X will have a better chance of reaching global customers compared to Israeli influencers on Instagram.

✅ Better exposure

From our latest research into influencer marketing trends, it is clear that Israeli influencers on X offer better exposure than influencers on Instagram due to various reasons including:

• 58% of Israeli influencers on X have a follower count of more than 1,000 compared to only 52% of influencers on Instagram
• 30% of Israeli influencers on X have 50,000 to 1 million followers while only 21% of Instagram influencers have that many followers.
• 75% of Israeli influencers on X only do promotions that they genuinely believe in while 36% of Israeli influencers on Instagram will promote anything for money.
• 62% of Israeli influencers on X prefer X compared to only 38% of Israeli influencers who prefer Instagram.

🔮 Conclusion

In 2025, American brands hiring Israeli influencers on X will pay between $200 and $300 per promotional post, which is a significant increase of about 20% from 2024.

This increase is due to the rising popularity of X among Israeli influencers who prefer the platform over Instagram.

Influencer marketing on X is becoming increasingly viable for American brands that want to promote their products in Israel and globally.

BaoLiba will continue to update trends in influencer marketing in Israel and around the globe. Be sure to check back regularly.