2025 X (Twitter) Influencer Promotion Pricing for Ireland USA Brands

In 2025, Irish influencers and Irish-American influencers will continue using the X platform, previously known as Twitter, as a staple of their promotional strategies.

They will charge a premium for their services due to the high-performance metrics of X, combined with how far it allows brands to stretch their promotional reach.

In terms of influencer pricing, American brands that want to target audiences in Ireland or Irish-Americans living in the states will need to pay the higher rates that accompany such premium placements.

💰 Current X Pricing for Irish Influencers

A comprehensive survey conducted by Ireland’s Influencer Marketing Agency concluded that the average cost for an Irish influencer to promote a brand on X is $2,311.

📉 Expected Price Drop for Irish Influencers

However, the cost of promoting a brand on X has been steadily declining since the site changed its name from Twitter, which is expected to continue heading into 2025.

A recent survey of Irish influencers found that while the average cost of promoting a brand on X remains at $2,311, 20% of influencers charged less than half that amount.

Furthermore, the survey found that 40% of influencers will reduce their prices in 2024 to be more competitive for brands’ budgets.

This means brands can expect the average cost of promoting a brand on X to fall below $2,000 in 2025.

📊 X Pricing Table for Irish Influencers

When it comes to pricing promotional campaigns on X, content types play a major role. In fact, trending topics are by far the most expensive promotional strategy Irish influencers use on X.

In 2025, US brands looking to embed their product into a trending topic will need to set aside $1,084 of their budget for every influencer they want to include.

The second most valuable asset is a hashtag campaign, which costs an average of $1,300.

Then there’s the type of content. Irish influencers with large audiences charge more to create videos than static images.

For example, in 2025, brands can expect to pay an average of $407 for an Irish influencer to create an image on X compared to an average of $404 for them to share a video.

📢 Why Go with X Influencer Promotions?

According to the Irish Influencer Marketing Agency, X is the best network in Ireland for influencer promotions in 2025 when measured by ROI.

The average ROI from an influencer campaign on X is 1,633%, which is more than any other network (for statistics on other networks see table below).

📊 X Marketing ROI in Ireland

📉 Other Social Media Marketing ROI in Ireland

Insights from Ireland’s first influencer marketing impact study presented by the Influencer Marketing Agency found that 71% of Irish consumers are likely to make a purchase after seeing an influencer promote the brand on X.

The report also stated that the average purchase amount is $146.

📢 What are Irish Influencers’ Highest Rates?

When asked what their highest rates are, over 30% of Irish influencers charge $5,000+ for a promotional post on X.

When broken down by niches, influencer statistics show that fashion, fitness, and beauty influencers charge the highest rates.

📊 X Influencer Pricing Statistics in Ireland

💵 How to Pay Irish Influencers with X Promotions

Most Irish influencers accept PayPal for their promotional services on X.

Over 90% of influencers reported they accept it as a form of payment.

For brands that want to make promotions that go viral, 100% of influencers who charge for trending topics on X accept PayPal.

The next most popular payment method is bank transfer, which is accepted by 74% of influencers.

While credit cards and checks are also accepted by a minority, crypto is not accepted by any influencers.

📊 X Promotion Payment Methods Accepted by Irish Influencers

📢 What to Look for in Irish Influencers

It is crucial for a brand to partner with an influencer who has a strong bond with their audience in order to get the most out of their promotional efforts.

Enter engagement rates!

Currently, 2.64% is the average engagement rate of Irish influencer accounts on X according to data from the Influencer Marketing Agency.

📊 Irish Influencer X Engagement Rates

❗ Don’t Get Caught By Irish Influencer Scams

Unfortunately, not all influencers are created equal, and some are better at using personalization and other tricks to convince brands that they have an audience that can be influenced when in actual fact they do not.

In fact, 83% of Irish influencers surveyed stated they have encountered scams when trying to promote brands on X.

📊 Irish Influencers Who Encountered Scams on X

📢 Irish X Promotional Trends for 2025

The report by the Influencer Marketing Agency not only gives insights into the current state of influencer marketing on X in Ireland, but it also points to emerging trends for 2025.

According to the report, 2025 will see the rise of:

• Consistent Posting: Brands looking to maximize their influence on X will need to work with influencers who consistently create and share content.
• Alternate and Virtual Influencers: More brands will realize the potential of working with alternate and virtual influencers, especially with those on X that Irish audiences already follow.
• Organic Collaborations: More influencers will create organic collaborations with brands instead of merely charging for shout-outs.
• Transparency: More influencers will disclose when they are being paid to promote a brand.

❗ Key Takeaway

The average price of promoting a brand on X by Irish influencers is currently $2,311, which is expected to fall below $2,000 in 2025.

Yet, American brands targeting audiences in Ireland will need to pay those prices in euros, which are higher than American dollars.

Nevertheless, X promotions are worth every penny, as they bring in the highest ROI of any marketing strategy in Ireland.

Brands looking to maximize their impact on X should partner with Irish influencers who consistently post content, and Irish influencers with audiences that include Irish-Americans who engage with every post like it’s a piece of gold.