2025 Indonesia Pinterest Influencer Promotion Pricing for US Brands

As US brands look to penetrate the Southeast Asian market, they are becoming increasingly aware of the influence of Pinterest in Indonesia. In 2023, Indonesia ranked third globally on Pinterest with 83% of its 85 million users reporting that they use the platform to drive their shopping behaviors.

No wonder why forward-looking brands are preparing to invest in Pinterest influencer promotions in Indonesia in 2025.

But before making any budget allocations, brands first need to have a clear understanding of what they should expect to pay Indonesia-based Pinterest influencers for promotional posts. In this article, we break down everything US brands need to know about Indonesia Pinterest influencer promotion pricing in 2025.

💰 How Much Do Indonesian Pinterest Influencers Charge for Sponsored Posts in 2025?

Unlike many popular social media platforms like Instagram, which typically charge influencers per post, Pinterest operates on a pay-per-engagement model, meaning brands only need to pay influencers who achieve results. As a result, the prices Indonesian Pinterest influencers charge for their services can vary widely depending on their popularity, follower engagement rates, and the quality of their work.

Here are some examples of Indonesian Pinterest influencers and their respective promotion rates:

1. Ricky Herman: 53.5% engagement ratiowith 1.01 million followers

   • Pinterest Cost Per Engagement: $0.06
   • Sponsored Post Cost: Approximately $60
   • Sponsored Article Cost: Approximately $90

2. Indah Hapsari: 48.73% engagement rate with 2.9 million followers

   • Pinterest Cost Per Engagement: $0.06
   • Sponsored Post Cost: Approximately $174
   • Sponsored Article Cost: Approximately $261

3. Rizki Izzanatuz Zahrah: 62.68% engagement rate with 1.01 million followers

   • Pinterest Cost Per Engagement: $0.06
   • Sponsored Post Cost: Approximately $60
   • Sponsored Article Cost: Approximately $90

4. Randy Wilky: 93.28% engagement rate with 842,000 followers

   • Pinterest Cost Per Engagement: $0.06
   • Sponsored Post Cost: Approximately $50
   • Sponsored Article Cost: Approximately $75

5. Swahilah AR: 51.78% engagement rate with 2.9 million followers

   • Pinterest Cost Per Engagement: $0.06
   • Sponsored Post Cost: Approximately $174
   • Sponsored Article Cost: Approximately $261

📊 What Factors Determine Sponsored Post Prices on Pinterest in Indonesia in 2025?

Given that promotional costs on Pinterest can vary so greatly, it is important for brands to understand what factors influencers take into consideration when determining their prices.

Here are the three primary factors that can affect sponsored post pricing on Pinterest:

1. Influencer Audience Size

Although audience size or how many followers an influencer has is not the most important criteria for success in influencer marketing, it is still a significant factor most brands consider when evaluating Pinterest influencers.

The more followers influencers have, the greater their ability to reach a wider audience, so they can often charge more for their promotional posts. In Indonesia, Pinterest influencers with over 1 million followers can charge anywhere from $60 to $900 for sponsored posts, depending on their engagement rates.

2. Engagement Rates

In the world of influencer marketing, success is often determined by how engaged a social media influencer’s audience is. This means how well their audience interacts with their posts, whether that’s through likes, comments, shares, or saves.

Brands love influencers with high engagement rates because it indicates that their audience listens to them and values their opinion.

This is especially important on Pinterest, where the goal is to drive traffic back to the brand’s website, blog, or product pages. Higher engagement rates can lead to higher click-through rates, which translates to a higher return on investment (ROI) for brands.

Check out below some influencers on Pinterest in Indonesia and their respective engagement rates:

3. Quality of Work

The quality of an influencer’s work is another factor that can affect how much they charge brands for sponsored posts. Indonesian Pinterest influencers who have a consistent aesthetic, good lighting, and high-quality images can charge higher prices for their posts because they can provide more appealing and professional-looking content.

The quality of an influencer’s photography and content can greatly impact how audiences perceive a brand and its products. Brands can expect to pay anywhere from $45 to $550 for sponsored posts on Pinterest in Indonesia, depending on the influencer’s level of quality.

🌏 Which Indonesian Pinterest Influencers Have the Most Followers?

As mentioned earlier, the size of an influencer’s audience is one of the factors that determines how much they charge for sponsored posts. Below are some of the most-followed Pinterest influencers based in Indonesia:

1. KBG JIRAI

• Followers: 2.896 million
• Engagement Rate: 10.98%
• Cost of Sponsored Posts: $265

2. Maya Lynata

• Followers: 1.953 million
• Engagement Rate: 14.3%
• Cost of Sponsored Posts: $85

3. Hany Ni

• Followers: 1.951 million
• Engagement Rate: 12.67%
• Cost of Sponsored Posts: $170

4. Isma Rika Rahma

• Followers: 1.807 million
• Engagement Rate: 14.87%
• Cost of Sponsored Posts: $160

5. Umi Dwi

• Followers: 1.753 million
• Engagement Rate: 18.22%
• Cost of Sponsored Posts: $146

📈 How Much Do Indonesian Pinterest Influencers Charge for Marketing Services in 2025?

In addition to sponsored posts, Pinterest influencers also offer many different types of marketing services. Below is a list of some other promotional options available from Indonesian Pinterest influencers in 2025:

1. Sponsored Articles

Pinterest influencers can also charge brands for writing sponsored articles featuring their products, services, or website links. These articles can then be pinned to the influencer’s Pinterest boards to help drive even more traffic to the brand’s website.

Prices for sponsored articles can vary greatly depending on the influencer and the quality of their writing. Brands can expect to pay anywhere from $80 to $600 for this type of promotional service.

2. Quote Pins

Another type of Pinterest influencer service is quote pins, where influencers create visually appealing pins featuring a short quote from the brand, along with its website link. Brands can expect to pay anywhere from $45 to $550 for this type of service, depending on the influencer’s audience size and engagement rates.

3. Pinterest Management

Pinterest is unlike other social media platforms. It requires a different approach to marketing and requires more upkeep to achieve optimal results. As a result, many brands hire Pinterest specialists or experts to manage their accounts and marketing strategies.

Pinterest management services can include anything from creating boards to designing pins. Brands can expect to pay anywhere from $250 to $1,200 for these services, depending on how extensive the management services are.

4. Pinterest Consultations

For brands that do not wish to hire a Pinterest management service, there is the option to hire a Pinterest strategist or expert for consultation purposes instead.

Pinterest consultants can help brands develop a Pinterest strategy that works best for their products and target audience, as well as help them optimize their accounts for better visibility. Brands can expect to pay anywhere from $50 to $300 per hour for Pinterest consulting services from Indonesian-based experts in 2025.

💡 How to Work with Pinterest Influencers in Indonesia in 2025?

To work with Indonesian Pinterest influencers in 2025, advertisers can connect with them directly via their social media accounts or contact them through an influencer marketing platform.

1. Contacting Influencers Directly

Pinterest influencers will often list their email addresses in their account bios or in the “About” section of their boards. Advertisers can reach out to influencers directly via email to discuss promotional partnerships.

2. Using an Influencer Marketing Platform

For brands that want to avoid the hassle of contacting influencers directly, they can use an influencer marketing platform instead. These platforms manage relationships between brands and influencers and cut out the back-and-forth communication.

One such influencer marketing platform that specializes in connecting international brands with Indonesian influencers across multiple social media platforms, including Pinterest, is BaoLiba.

❗ Conclusion

In summary, American brands looking to partner with Indonesian Pinterest influencers in 2025 must allow anywhere from $45 to $900 for sponsored posts, depending on the influencer’s follower engagement rates and audience size.

Brands looking to expand their reach into Indonesia through Pinterest influencer marketing can reach out to BaoLiba today for assistance in finding the right influencers for their promotional needs!

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