Greece Pinterest Influencer Costs in 2025 for American Brands

As the digital landscape continues to evolve, brands worldwide are exploring new avenues for reaching their consumers. While influencers in Greece have long been engaging users on Instagram and TikTok, Pinterest is emerging as a new frontier for influencer promotion.

Although the use of Pinterest for business marketing is less common in Europe than the U.S., influencers from the country are making their presence felt on the platform. Their style and flair are helping brands reach a desirable audience.

American brands are wise to take note of Greece influencers on Pinterest, especially in 2025, when influencer pricing will be competitive compared to the U.S. prices, yet will offer a unique approach to promoting across the social media channel.

💰 Pinterest influencer promotion pricing in Greece for U.S. brands

Research from the site Statista indicated that Pinterest was used by 37% of the 1,000 participants in a survey of company representatives across Western Europe. The same research found that the platform was used by 50% of the 1,500 respondents in North America thus confirming that Pinterest is not leveraged to the same extent by European marketers as their American counterparts.

This gap in usage presents an opportunity for American brands to enter the Greece influencer market on Pinterest.

So what can American brands expect to spend on influencer promotions from Greece?

• Pinterest post: €200 - €400
• Pinterest board creation and management: €600 - €1,200
• Pinterest video: €250 - €500
• Pinterest ads management: €500 - €1,500
• Promoted Pinterest pins & video ads: €300 - €600
• Pinterest SEO: €250 - €750

Prices are based on quotes from Greek influencers and agency representatives. It’s important to keep in mind that prices are often negotiable, so brands should feel free to haggle.

Greece prices may appear pricey compared to what American brands are currently paying in 2023 but these costs are relatively lower than U.S. influencer costs.

The price for a Pinterest post from a U.S. influencer with about 100,000 followers averages around $1,600, according to influencer marketing platform, Izea.

Pinterest board creation and management pricing for American influencers is about $1,500, while Pinterest ads management is $2,000.

This means American brands can expect to save around 40% through influencer promotions from Greece on Pinterest.

Greeks are known for their dramatic flair and those working as influencers leverage that to present ideas in a unique eye-catching manner.

When it comes to Pinterest, a platform that is visual-centric, that content differentiation makes all the difference.

🌍 How American brands can pay Greek influencers

American brands planning to engage Greece influencers on Pinterest will need to secure a method to pay the influencers.

Many influencers will work through a management agency which will help facilitate payment. However, for those working independently, American brands will likely be required to pay through one of the following:

• PayPal
• Wise
• Western Union

One of the most efficient ways to pay for services across borders is to use Wise, an online banking alternative that allows users to send money at mid-market exchange rates with low fees.

A standard bank transfer may cost around $50.00, while the same transaction on Wise will cost around $2.00 or less.

The average transaction time on Wise is around 1 hour, compared to the average of 3 days with a standard bank transfer.

PayPal charges 5% of the transaction amount to receive money.

Amateur influencers will likely work for free in exchange for commission fees, which can be paid via a link to a brand’s shopping cart or other e-commerce methods.

Western Union has been a trusted name in money transfers for decades, making it a good option for brands that want the security and reputation of a legacy firm.

💫 Finding Pinterest influencers from Greece

American brands looking to find Greece Pinterest influencers can turn to influencer marketing agencies, work with influencer marketing platforms or use social media influencer discovery tools.

Influencers can also be found by using Pinterest’s search feature. A search for Pinterest influencers in Greece will yield the profiles of influencers who self-identify as such.

Here are some options for brands looking for Greece Pinterest influencers.

🌹 Influencer marketing agency: U.G. Agency

Among the influencer marketing agencies that specialize in connecting brands with Pinterest influencers from Greece is U.G. Agency.

The agency represents a number of influencers active on Pinterest, including Michaila Dimou, who helps clients with Pinterest strategy, content creation and access to a network of top Pinterest influencers and collaboration with them.

The agency’s Pinterest services include Pinterest ads, creating pins that convert, video pins and Pinterest SEO. You can check out their services on their website.

Here are several influencers listed by U.G. Agency.

• Eva Koutsougiannis
  Followers: 20,000
  Total monthly viewers: 50,000
  Theme: Cooking
  Eva is a chef, creator and food lover from Greece who shares enticing recipes designed for family and friends who like to cook together.

• Diana Karydakis
  Followers: 2,700
  Total monthly views: 81,000
  Theme: Lifestyle
  Based in Athens, Diana is passionate about everything from travel to style and interior decoration, all of which she showcases on her Pinterest profile.

• Dimitra Papageorgiou
  Followers: 26,100
  Total monthly views: 86,200
  Theme: Travel
  Dimitra is a travel enthusiast who shares travel tips and guides in her quest to encourage everyone to explore the beauty of the world.

• Sofia Moustakaki
  Followers: 10,700
  Total monthly views: 45,000
  Theme: Lifestyle
  Sofia is a lifestyle influencer from Greece who specializes in sharing fashion, beauty and travel inspiration.

• Anna Papageorgiou
  Followers: 1,200
  Total monthly views: 18,900
  Theme: Fashion
  A fashion designer from Greece, Anna’s Pinterest board are filled with inspiration for those looking to add flair and style to their lives.

🌹 Influencer marketing platform: The Cirqle

U.S. brands can also engage Greece Pinterest influencers via influencer marketing platforms.

The Cirqle is an influencer marketing platform that focuses on connecting brands with influencers in Europe and other global regions.

They specialize in 360° influencer marketing campaigns that increase brand awareness, affinity and sales.

The Cirqle works with brands across various industries, including fashion, food & beverage, health & beauty, lifestyle and travel.

🌹 Instagram and Pinterest influencer discovery tool: Ninjafy

Ninjafy is a tool that helps brands discover social media influencers across multiple platforms including Pinterest.

It features advanced filters that allow brands to find influencers based on their needs and goals.

Ninjafy is free to use and brands can search for influencers by keyword, category, location and other metrics.

🚀 Benefits of Greece Pinterest influencer promotions

Greece Pinterest influencers can help augment the marketing approach of brands seeking growth.

Here are several advantages to using Greece Pinterest influencers for promotions.

✅ Increase visibility

Pinterest accounts for more than 400 million users, giving brands a chance to reach audiences that may otherwise remain untapped.

✅ Authenticity and credibility

Influencers maintain a close relationship with their followers and often have built trust with them. Their endorsement can resonate with audiences and reduce skepticism associated with advertising.

✅ Targeted reach

Influencers often have specific niches, allowing brands to reach a targeted audience that matches their ideal customer profile.

✅ Cost-effectiveness

In many cases, influencer marketing can be more cost-effective than traditional advertising channels.

✅ Improved ROI

Due to the ability to engage targeted audiences and leverage trust, influencer marketing often results in higher returns on investment than many standard marketing efforts.

✅ Content creation

Influencers are skilled content creators and their promotional posts can serve as high-quality marketing materials for brands.

❗ Risks of Greece Pinterest influencer promotions

Despite the many advantages, American brands must also be aware of the potential risks of Greece Pinterest influencer promotions in 2025.

⚠️ Wrong influencer

Working with an influencer that does not align with the brand’s values or messaging can lead to miscommunication, controversy and damage to the brand’s reputation.

⚠️ Low quality

Not all influencers deliver high-quality content, resulting in ineffective promotions that fail to engage audiences.

⚠️ Hidden costs

Brand may discover additional hidden costs when working with influencers that were not disclosed upfront.

⚠️ Fake followers

Some influencers inflate their follower count artificially through bots or buying followers, leading to disappointment when brands do not achieve the expected results.

📈 How to vet Greece Pinterest influencers

American brands can take measures to mitigate any risks associated with Greece Pinterest influencers by conducting thorough background checks before moving forward.

Here are several strategies brands can use to vet Greece Pinterest influencers.

✔️ Check social media presence

Brands should check the influencer’s other social media accounts to see if they are active and engaged on those platforms as well.

If they only have a presence on Pinterest, it could be an indicator they have a low engagement rate or other issues.

✔️ Look at comments

Brands should pay attention to comments made by others on the influencer’s posts.

Positive comments indicate that followers appreciate what the influencer is doing, while negative feedback could indicate a problem.

✔️ Use an influencer marketing platform

Brands can work through an influencer marketing platform that conducts vetting and verification on influencers.

✔️ Use an influencer analysis tool

There are influencer analysis tools brands can use to analyze and evaluate an influencer’s performance metrics, such as follower engagement rate, audience authenticity and reach.

One such tool is Upfluence, an influencer marketing platform that helps brands find the right influencers for their campaigns.

✔️ Ask for a media kit

Brands should require influencers to provide a media kit that outlines their audience demographics, engagement statistics and previous collaborations.

This allows brands to assess if the influencer aligns with their target market and can deliver the desired results.

✔️ Start with a small campaign

Brands can initiate a trial run with a limited budget or a specific campaign to gauge the influencer’s effectiveness without committing to a larger investment upfront.

This will give brands insight into the influencer’s ability to deliver results, style and quality of content.

📢 Conclusion

With Pinterest adoption among global marketers still in its infancy, brands looking to grow are wise to get ahead of the competition in 2025 by leveraging Greece influencers on Pinterest.

Greece Pinterest promotion costs are attractive to U.S.-based companies eager to grow their brand presence overseas while taking advantage of lower price points.

However, brands should take steps to vet Greece influencers effectively to mitigate risks to their reputations and investments.

BaoLiba will continue to update U.S. influencer marketing trends, and welcome your attention.