2025 TikTok Influencer Promotion Pricing in Finland for US Brands
The world of influencer marketing is always changing, especially when it comes to pricing. What might have been a good deal yesterday could easily be a complete rip-off tomorrow.
Because of this, we compiled a list of the expected price points for TikTok promotions with influencers in Finland for American brands in 2025.
Let’s get right into it.
❓ How Much Do Influencers Get Paid in Finland?
The average Finnish TikTok influencer who has 100,000 followers charges 758€ for sponsored posts in 2025, while influencers with more than 1 million followers charge 4,187€, according to recent research from the Finnish influencer pricing platform NoTox.
The following table illustrates the average 2025 pricing expectations for TikTok promotions from Finnish influencers based on follower counts.
| Follower Count | Average Price |
|---|---|
| 10,000 | €103 |
| 50,000 | €377 |
| 100,000 | €758 |
| 250,000 | €1,470 |
| 500,000 | €2,737 |
| 1,000,000 | €4,187 |
It is important to note that there are many variables that will affect these price points. As with most things in business, you often get what you pay for.
The more followers a TikTok influencer has, the more experience they will have building their audience and knowing how to achieve great engagement.
Additionally, influencers who have found a niche and followed it consistently will likely have an audience that is more relevant to brands who require that niche.
📢 When Pricing Influencers, What Else Should Brands Consider?
When negotiating pricing with influencers, it should be kept in mind that followers do not equal engagement. Often, influencers with a high follower count will not have good engagement rates because they did not build their audiences authentically.
According to a 2024 report by HypeAuditor, TikTok has the lowest engagement rates of any platform. They noted that, “TikTok influencer engagement rates have plummeted from 18% in 2022 to just 4.4% in 2024”.
What influencer pricing platforms do to compensate for this is list influencers by their average engagement rates.
NoTox offers the chart below as a reference for pricing influencers based on engagement rates.
| Follower Count | Engagement Rate | Average Price |
|---|---|---|
| 1,000 | 0-1% | €30 |
| 1,000 | 1-2% | €60 |
| 1,000 | 2-3% | €90 |
| 10,000 | 1-2% | €100 |
| 10,000 | 2-3% | €130 |
| 10,000 | 3-4% | €170 |
| 10,000 | 4-5% | €200 |
| 50,000 | 1-2% | €350 |
| 50,000 | 2-3% | €400 |
| 50,000 | 3-4% | €470 |
| 50,000 | 4-5% | €550 |
| 100,000 | 1-2% | €600 |
| 100,000 | 2-3% | €700 |
| 100,000 | 3-4% | €850 |
| 100,000 | 4-5% | €1,000 |
| 250,000 | 1-2% | €1,200 |
| 250,000 | 2-3% | €1,300 |
| 250,000 | 3-4% | €1,400 |
| 250,000 | 4-5% | €1,600 |
| 500,000 | 1% | €1,600 |
| 500,000 | 2-3% | €1,800 |
| 500,000 | 3-4% | €2,000 |
| 500,000 | 4% | €3,000 |
| 1,000,000 | 1% | €2,500 |
| 1,000,000 | 2% | €3,000 |
| 1,000,000 | 3% | €4,500 |
The takeaway from this chart is that a good investment in influencer marketing for brands will be to look for influencers who have 100,000 to 250,000 followers and an engagement rate between 4%-5%.
These influencers charge between 1,000€ and 1,200€, which is far less than influencers with 1 million followers and a 2%-3% engagement rate who charge 3,000€.
❗ 2025 TikTok Influencer Pricing In Finland FAQ
How much should I pay a TikTok influencer in Finland?
The average price of a TikTok influencer in Finland can vary significantly based on factors such as their follower count and engagement rate.
- For influencers with 10,000 followers, the average cost is around €103.
- For those with 100,000 followers, expect to pay about €758.
- A TikTok influencer with over 1 million followers typically charges around €4,187.
How much does a small influencer in Finland charge?
Small TikTok influencers in Finland, typically with about 10,000 followers, charge around €103 for a sponsored post. This is a relatively affordable price point for brands looking to engage with niche audiences.
How much do influencers in the EU charge?
Average TikTok influencer charges in the EU vary by country. The average price for influencers with 10,000 followers ranges from €143 in Italy to €295 in Germany. For influencers with 1 million followers, the average price is €2,868 in Italy and €3,996 in Germany.
How much do influencers charge in 2025?
In 2025, influencers’ charges will generally be determined by their follower count and engagement metrics. The average costs can range significantly. For example, in Finland:
- Micro-influencers with 10,000 followers may charge around €103.
- Influencers with 100,000 followers could ask for about €758.
- Macro-influencers with over 1 million followers might command around €4,187.
📢 Finnish Influencers Are More Expensive Than Their Neighbors
The pricing of Finnish influencers is notably higher than that of their Scandinavian counterparts.
The infographic below illustrates how influencer pricing in Finland stacks up against TikTok influencers in Sweden and Denmark across multiple follower counts.
❗ Tips for American Brands Looking to Work with TikTok Influencers in Finland
While Finland is known for its high educational standards, evidence shows that the worldview of its citizens is far more limited than that of many other nations.
The infographic below shows that when it comes to their understanding of other cultures, they are bottom of the pack.
A lack of cultural awareness can be a double-edged sword. The good news is that it may be easier for Americans to introduce trends to the Finnish populace. The downside is that they might also miss the mark.
Getting to know an influencer’s audience is important for every brand, but especially so when there’s a language and cultural barrier involved.
Ensure that you don’t waste money on an influencer marketing campaign that misses the bullseye by a mile.
Engage with Finnish influencers who have a reputation for taking the time to get to know their audience.
This will ensure that the voice and persona they present in videos resonates well with both their audience and yours.
Additionally, it will help you avoid the embarrassment of coming off as culturally insensitive.
📢 BaoLiba Will Continue To Monitor Global Influencer Marketing Trends
It’s imperative for American brands to remain informed on influencer marketing trends if they want to maintain an edge over their competitors.
Local influencers will continue to be a necessary asset to penetrate foreign markets, and knowing how to properly negotiate prices with them is crucial for securing a good deal.
BaoLiba will continue to monitor existing trends and update this blog accordingly with new information when it becomes available.
You’re welcome to follow us for updates on influencer marketing developments in Finland and beyond.