2025 Finland Instagram Influencer Promotion Pricing for US Brands
As outlandish as it seems, Finland has come to be a hub of influencer marketing. With Finland outperforming the rest of Europe in influencer marketing growth and engagement, US brands looking to expand into Finland need to know how much influencer marketing costs in Finland in 2025.
Finland has shown itself to be a beacon of digital and influencer marketing success in Europe. In 2023, Finland ranked first among EU nations in terms of social media engagement and influencer marketing penetration.
Just as the Nordic countries are known for their natural beauty, Finnish influencers are also recognized for their stunning looks and gorgeous looks. The country has produced a large number of top-tier influencers in the fashion and lifestyle sectors.
According to Instagram’s own statistics, Finland was recently ranked as the number one country in the EU for Instagram usage per capita. With 39% of the entire Finnish population actively using Instagram, it’s little wonder that influencer marketing has taken off there.
35% of Finns use Instagram at least once a day, making it one of the most popular social media platforms across the country. This is all the more interesting considering that Facebook and TikTok have both recently been banned in the country due to national security concerns.
With Finland’s recent rise in influencer marketing prominence, it’s important to see what influencer pricing looks like in Finland for US brands looking to expand into this rapidly growing market.
📊 Finland Influencer Pricing in 2025
According to a recent report by the influencer marketing platform, HypeAuditor, the average cost for a paid post by an influencer in Finland is about $338. This is more than $100 below the average price of $444 across Europe.
Despite Finland’s emergence as a leader in both social media and influencer marketing, the prices for influencers there remain very low compared to the rest of Europe.
While influencer pricing in Europe varies widely among the different nations, Finland ranks among the ten cheapest European countries for influencers.
Prices for influencers are so low in Finland that the country ranks 6th among European nations for the least expensive influencers. The only countries that have lower influencer pricing on average are Hungary, Slovenia, Serbia, Slovakia, and Romania.
With influencer marketing costs being so low across the board, it is important for brands to know what influencer pricing looks like specifically in Finland.
For 2025, we see that influencer pricing in Finland breaks down as follows:
Finland Influencer Pricing by Follower Count
- Micro influencers (1K - 10K): $130 per post
- Mid-tier influencers (10K - 100K): $357 per post
- Macro influencers (100K - 1M): $1,254 per post
- Mega influencers (1M+): $4,146 per post
From the pricing outlined above, we can see that the average cost of a post for micro influencers is $130, while a macro influencer can charge $1,254. As with most markets, the more followers an influencer has, the more they can charge for a post.
Influencer Pricing Comparison
Let’s compare these prices to influencers in the rest of Europe:
Average European Influencer Pricing by Follower Count
- Micro influencers (1K - 10K): $323 per post
- Mid-tier influencers (10K - 100K): $744 per post
- Macro influencers (100K - 1M): $1,932 per post
- Mega influencers (1M+): $10,078 per post
As we can see, influencer pricing across Europe is significantly higher than in Finland. For example, the average price per post for micro influencers is $323 across Europe, while in Finland, it is only $130.
The same trend can be seen for mid-tier and macro influencers. Mid-tier influencers charge $744 per post across Europe compared to just $357 in Finland. Additionally, macro influencers charge $1,932 per post across Europe, while in Finland, they charge only $1,254.
In fact, the prices for mega influencers in Finland are incredibly low compared to the rest of Europe. The average cost for a mega influencer across Europe is $10,078 per post. In Finland, mega influencers charge just $4,146 on average. This is $5,932 less than the average price for a mega influencer across Europe.
Why Is Influencer Pricing in Finland So Low?
Despite Finland’s recent rise in popularity in the influencer marketing world, it’s clear that influencers there are still charging very low prices compared to their counterparts in other European nations.
This could be due to a number of factors. For one, the influencer marketing industry in Finland is still relatively young compared to other places in Europe.
While many European nations have been using influencer marketing as a business strategy for years, Finland has only just begun to capitalize on this lucrative sector.
Additionally, many of the most famous influencers in Finland came up through the ranks of being bloggers. Although many of them have now transitioned to becoming professional influencers, they may still be charging low rates as they adjust to their new status.
📢 Best Influencer Platforms in Finland
When looking to hire influencers in Finland, brands can take advantage of numerous influencer platforms. Here are some of the best influencer platforms that can be utilized for influencer marketing campaigns in Finland:
1. BaoLiba
BaoLiba is a global influencer marketing platform that connects brands and influencers across numerous countries and markets.
With its focus on providing brands with top-tier influencers from around the world, BaoLiba is a great choice for brands looking to expand into Finland.
BaoLiba boasts numerous top-tier influencers from Finland, including fashion and lifestyle influencers. With a wide variety of influencers to choose from, brands can find the right Finnish influencer for their campaign.
2. Pulsar
Pulsar is a real-time audience engagement platform that can be used for influencer marketing campaigns in Finland.
Pulsar provides brands with access to numerous influencers across multiple platforms, including Instagram, Twitter, and YouTube.
The platform also offers advanced analytics tools that can help brands measure the success of their influencer marketing campaigns.
3. Upfluence
Upfluence is an influencer marketing platform that provides brands with access to numerous influencers from all over the world, including Finland.
Upfluence offers brands a variety of tools to help them find the right influencer for their campaign. Brands can search for influencers by location, category, audience size, and more.
4. AspireIQ
AspireIQ is another influencer marketing platform that provides brands with access to top-tier influencers across multiple platforms, including Instagram and YouTube.
The platform offers advanced analytics and measurement tools that can help brands track the success of their influencer marketing campaigns.
5. BuzzSumo
BuzzSumo is an influencer marketing platform that provides brands with access to a variety of influencers from around the world, including Finland.
BuzzSumo offers brands advanced searching tools to help them find the right influencers for their campaigns. Brands can search for influencers by keyword, location, and more.
📢 Popular Finnish Influencers in 2025
If you’re looking to utilize influencer marketing for your brand in Finland, here are some of the most popular influencers to consider:
1. Sara Sieppi
Sara Sieppi is a Finnish influencer and model with over 600K followers on Instagram.
With her stunning looks and gorgeous photos, Sara has made a name for herself as one of Finland’s top influencers.
2. Aino Kivimaki
Aino Kivimaki is a Finnish influencer with over 500K followers on Instagram. Aino is known for her stunning beauty and fashionable posts.
She has worked with multiple brands across Finland and has made a name for herself as one of the top influencers in the country.
3. Tiia Vanhatapio
Tiia Vanhatapio is a Finnish influencer and fashion designer with over 400K followers on Instagram.
Tiia is known for her unique sense of style and has worked with numerous brands in Finland. She has made a name for herself in the fashion industry as one of Finland’s top influencers.
4. Saara Sihvonen
Saara Sihvonen is a lifestyle and travel influencer from Finland. With over 700K followers, Saara has made a name for herself as one of the top lifestyle influencers in Finland.
She has worked with numerous brands and has traveled all over the world, sharing her experiences with her followers.
5. Lauri Tähkä
Lauri Tähkä is a Finnish influencer and musician with over 50K followers on Instagram.
Lauri is known for his music and unique sense of style. He has made a name for himself as one of the top influencers in Finland and has worked with numerous brands across the country.
❗ Finland Influencer Marketing Laws
Finland has recently become a leader in influencer marketing, and much of this success can be attributed to the country’s transparent laws and regulations regarding influencer advertising.
In Finland, influencers are required by law to clearly disclose any and all paid partnerships or advertising.
The Finnish Consumer Agency has issued guidelines stating that influencers must use clear and recognizable terms to indicate when they are being compensated for promoting a product or service.
Common terms used to indicate paid partnerships include #ad, #paidpartnership, and #sponsored.
According to the Finnish Consumer Agency, a simple hashtag is often not enough to alert consumers that the post is sponsored, and influencers must ensure that the disclosure is clear and conspicuous.
If an influencer fails to properly disclose a paid partnership, they risk being fined by the Consumer Ombudsman.
❗ Best Practices for Influencer Marketing in Finland
While Finland has been a leader in influencer marketing practices, brands looking to capitalize on this market should still follow some basic best practices when working with influencers in Finland.
1. Ensure Proper Disclosure
As we just pointed out, influencers in Finland are required by law to disclose any paid partnerships or advertising.
This means that brands must ensure that their influencers are following the laws and guidelines set forth by the Finnish Consumer Agency.
Brands should make it clear to influencers what is required of them in terms of disclosure and should follow up to ensure that they are complying.
2. Work with an Influencer Marketing Platform
One of the best ways for brands to ensure success in their influencer marketing campaigns in Finland is to work with an influencer marketing platform.
Platforms like BaoLiba provide brands with access to top-tier influencers from across Finland, as well as the tools and resources needed to ensure a successful campaign.
By working with an influencer marketing platform, brands can save time and money, while also increasing their chances of success in their influencer marketing campaigns.
3. Focus on Engagement Over Followers
While influencer pricing in Finland is relatively low, brands should still be careful to choose influencers who have high engagement rates.
While it can be tempting to go for influencers with the highest follower counts, this can often lead to disappointment.
Many influencers have inflated their follower counts through the use of bots and paid followers.
By focusing on influencers with high engagement rates, brands can be sure that they are getting their money’s worth and that their message will reach real people.
4. Avoid Influencers with Fake Followers
In addition to focusing on engagement rates, brands should also try to avoid influencers with fake followers.
As mentioned earlier, many influencers have inflated their follower counts through the use of bots and paid followers.
By avoiding influencers with fake followers, brands can ensure that their message reaches real people and that they are getting their money’s worth.
5. Track Your Campaigns
Finally, it is important for brands to track their influencer marketing campaigns in Finland.
By tracking campaigns, brands can see what is working and what is not, allowing them to make necessary adjustments and improvements.
Tracking will also allow brands to measure the success of their campaigns and determine the return on investment.
Conclusion
While influencer marketing is thriving in Finland, influencer pricing remains relatively low compared to other European nations.
For brands in the USA looking to expand into Finland, it is important to know what influencer pricing looks like in 2025, as well as the best practices for running successful influencer marketing campaigns.
As the premier influencer marketing platform, BaoLiba can connect your brand with top-tier influencers across Finland and ensure the success of your influencer marketing campaigns.
We will continue to update USA influencer marketing trends, so please follow us.