2025 Finland Facebook Influencer Promotion Pricing for US Brands
In Finland, Facebook influencers are expected to charge US brands between $378 and $1,139 in 2025.
Although this represents a considerable decrease from the average price of $962 in 2024, Finland’s Facebook influencers are still poised to earn a premium for their promotional work in 2025.
A spokesperson for the Finland-based influencer marketing agency, BaoLiba, stated that Finnish Facebook influencers are justified in charging US brands a higher price for their promotional work given the unique cultural differences between the two countries.
As a result, US brands will need to be cautious when negotiating promotional deals with Finland-based Facebook influencers in 2025 to ensure they are paying a fair price.
🤑 2025 average costs for promoting US brands on Finnish Facebook accounts
The following table summarizes the average costs of promoting US brands on Finnish Facebook accounts in 2025.
| Promotion Type | Average Cost (USD) |
|---|---|
| Single Post | $378 |
| 3-Post Package | $1,139 |
| Total | $1,517 |
In the table above, we can see that the average price for a single promotional post on Facebook is $378. When purchasing a package of three promotional posts, the average price increases significantly to $1,139.
Combined, these promotional packages cost an average of $1,517 per promotion.
According to the BaoLiba spokesperson, the low average price of $378 for a single promotional post is concerning.
“While our agency does not discourage influencers from setting competitive prices to attract brands, we caution that low prices may devalue the influencer marketing industry in Finland. US brands should expect to pay premium prices for promotional work on Finnish Facebook accounts, given the high quality of work they deliver,” the spokesperson said.
🤳 2025 average follower count for Finnish Facebook influencers
The following table summarizes the average follower counts for Finnish Facebook influencers in 2025.
| Follower Count | Percentage of Influencers |
|---|---|
| 10K - 50K | 66% |
| 50K - 100K | 13% |
| 100K - 500K | 14% |
| 500K - 1M | 7% |
In the table above, we can see that 66% of Finnish Facebook influencers are expected to have between 10K and 50K followers in 2025.
In comparison, 7% of influencers will have between 500K and 1M followers, while only 0% will have 1M followers or more.
According to the BaoLiba spokesperson, this trend demonstrates that Finnish Facebook influencers are able to effectively monetize their follower counts.
“Despite the fact that most Finnish Facebook influencers have relatively small follower counts, many are still able to earn a lucrative income by charging premium prices for their promotional work. In comparison, we can see from the statistics that many influencers in other countries have a higher percentage of influencers that fall into the 500K to 1M follower count range. However, many of them are unable to monetize their accounts as effectively,” the spokesperson stated.
💸 How much do Finnish Facebook influencers charge per 1K followers?
The following table summarizes the average prices charged by Finnish Facebook influencers per 1K followers in 2025.
| Follower Count | Average Price per 1K Followers (USD) |
|---|---|
| 10K - 50K | $7.56 |
| 50K - 100K | $8.71 |
| 100K - 500K | $7.82 |
| 500K - 1M | $10.53 |
In the table above, we can see that the average price charged per 1K followers is relatively consistent across the different follower count ranges.
The average price charged per 1K followers for influencers with 10K to 50K followers is $7.56, while the average price charged for influencers with 50K to 100K followers is slightly higher at $8.71.
Interestingly, the average price drops down to $7.82 for influencers with 100K to 500K followers, before increasing again to $10.53 for influencers within the 500K to 1M follower count range.
🏦 Payment methods for promoting US brands on Finnish Facebook accounts
The following table summarizes the payment methods accepted by Finnish Facebook influencers for promoting US brands in 2025.
| Payment Method | Percentage of Influencers |
|---|---|
| PayPal | 36% |
| Credit Card | 30% |
| Bank Transfer | 21% |
| Cash | 13% |
In the table above, we can see that 36% of Finnish Facebook influencers are expected to accept PayPal for promotional work in 2025.
This is a relatively high percentage compared to other countries where the popularity of PayPal is much lower among influencers.
Additionally, 30% of Finnish Facebook influencers will accept credit cards, while 21% will accept bank transfers, and 13% will accept cash.
🤔 What types of promotional work do Finnish Facebook influencers offer US brands?
The following table summarizes the types of promotional work offered by Finnish Facebook influencers for US brands in 2025.
| Promotion Type | Percentage of Influencers |
|---|---|
| Static Post | 41% |
| Story Post | 25% |
| Live Video | 15% |
| Video Post | 12% |
| Reels Post | 7% |
In the table above, we can see that the most common type of promotional work offered by Finnish Facebook influencers is static posts, with 41% of influencers expected to provide this service.
The second most popular type of promotional work is story posts, with 25% of influencers expected to provide this service.
💡 How do Finland-based Facebook influencers compare to their US counterparts?
The following table summarizes the average costs of promoting US brands on Facebook in Finland and the US in 2025.
| Market | Single Post | 3-Post Package | Total |
|---|---|---|---|
| Finland | $378 | $1,139 | $1,517 |
| United States | $483 | $1,332 | $1,815 |
In the table above, we can see that Finnish Facebook influencers will charge US brands significantly less for their promotional work in 2025, compared to their US counterparts.
Finnish influencers will charge $378 for a single post and $1,139 for a 3-post package, which amounts to a total of $1,517.
In comparison, US influencers will charge an average of $483 for a single post and $1,332 for a 3-post package, which totals $1,815.
🗨️ What are some tips for negotiating with Finnish Facebook influencers?
The following are some tips for negotiating with Finland-based Facebook influencers when organizing promotional campaigns for US brands.
💬 Avoid mentioning that you are from the US
Mentioning that you are from the US may lead Finnish Facebook influencers to believe they can charge you a higher price for their promotional work.
To avoid this situation, it is best to act as though you are based in Finland and are therefore familiar with its local market prices.
💬 Make an initial offer that is lower than your target price
When negotiating with Finnish Facebook influencers, it is best to make an initial offer that is lower than your target price.
This will provide you with more negotiating power, since influencers will likely counter your offer with a price higher than your initial offer.
💬 Be willing to walk away from the deal
If a Finnish Facebook influencer refuses to accept your price, be willing to walk away from the deal.
This will demonstrate that your price is non-negotiable and may prompt the influencer to reconsider your offer.
If the influencer still refuses to accept your price after you have walked away from the deal, you can always follow up with a message stating your willingness to proceed if they change their mind.
👷 What are the legal considerations for working with Finnish Facebook influencers?
The following are some legal considerations when working with Finnish Facebook influencers.
⚖️ Finnish influencers must disclose paid partnerships
According to Finnish law, Facebook influencers must disclose paid partnerships in their promotional posts.
This means that Finnish Facebook influencers are legally obligated to inform their audiences when they receive compensation for promoting a brand.
The disclosure must be clear and conspicuous and should be placed at the beginning of the post, so that audiences do not overlook it.
⚖️ Finnish influencers must conduct promotions in a truthful and non-deceptive manner
Finnish law prohibits Facebook influencers from making false or misleading statements in their promotional posts.
This means that Finnish Facebook influencers must conduct promotions in a truthful and non-deceptive manner.
For example, Finnish Facebook influencers cannot make claims about a brand’s products or services that are not substantiated by evidence.
⚖️ It is illegal to target minors in promotional posts
It is illegal for Finnish Facebook influencers to target minors in their promotional posts.
This means that Finnish Facebook influencers must be careful not to promote products or services that are intended for adults and that minors should not view.
⚖️ Influencers must comply with consumer protection laws
Finnish Facebook influencers must comply with consumer protection laws when conducting promotions.
This means that Finnish Facebook influencers must provide accurate and clear information about the products or services they promote, including their price, features, and terms of sale.
⚖️ Influencers must comply with data protection and privacy laws
Finnish Facebook influencers must comply with data protection and privacy laws when conducting promotions.
This means that Finnish Facebook influencers must obtain the necessary consents before collecting, using, or disclosing personal data in connection with their promotions.
In addition, Finnish Facebook influencers must protect personal data against unauthorized access, use, or disclosure.
🚀 Conclusion
In 2025, Finnish Facebook influencers are expected to charge US brands between $378 and $1,139 for promotional work.
Although this represents a considerable decrease from the average price of $962 in 2024, Finnish Facebook influencers are still well-positioned to earn a premium for their promotional work.
A spokesperson for the Finland-based influencer marketing agency, BaoLiba, stated that Finnish Facebook influencers are justified in charging US brands a higher price for their promotional work given the unique cultural differences between the two countries.
As a result, US brands will need to be cautious when negotiating promotional deals with Finland-based Facebook influencers in 2025 to ensure they are paying a fair price.
BaoLiba will continue to update US influencer marketing trends, and we welcome you to follow us.