Denmark Instagram Influencer Promotion Pricing for US Brands in 2025
In the past few years, the Danish influencer market has experienced unprecedented growth. Marketing professionals have gradually realized the value of influencer marketing and have begun to utilize influencers more effectively. By 2025, the number of Instagram influencers in Denmark is projected to surpass 46,000.
According to Influencer Marketing Hub, 57% of Danish marketing professionals will significantly increase their influencer marketing budgets in 2025. The influencer marketing industry in Denmark is expected to continue its expansion, bringing both opportunities and challenges for brands.
In 2025, influencer marketing in Denmark will be characterized by increased budgets, a growing number of influencers, and rising costs. US brands looking to collaborate with Danish influencers should remain ahead of the curve and closely monitor market trends.
📈 Influencers are becoming more expensive in Denmark
In Denmark, the pricing of influencer collaborations is based on various factors. According to a study from 2023, the prices depend on the influencer’s follower count and engagement rate, as well as the type of project, the platform, and the influencer’s niche.
As the influencer marketing industry matures in Denmark, influencers have been able to charge higher prices for their services. In 2025, influencer prices will become more transparent, making it easier for brands to compare costs and budgets.
The following is an overview of the average price range for sponsored posts on Instagram in Denmark in 2025, differentiated by followers.
📊 Estimated Instagram influencer pricing in Denmark in 2025
| Followers | Price (USD) |
|---|---|
| 1,000 | 40 |
| 5,000 | 160 |
| 10,000 | 330 |
| 25,000 | 640 |
| 50,000 | 1,330 |
| 100,000 | 1,800 |
| 250,000 | 3,500 |
| 500,000 | 6,000 |
| 1M | 10,000 |
According to the influencer marketing platform, BaoLiba, the average price for an Instagram post in Denmark is around USD 1,500.
The table above highlights that influencers in Denmark with fewer followers tend to have a higher cost per post. For example, an influencer with 1,000 followers would charge USD 40 per post, resulting in a cost of USD 40 per 1,000 followers. Conversely, influencers with 1 million followers would charge USD 10,000 per post, equating to only USD 10 per 1,000 followers.
Influencers with fewer followers often have niche audiences and higher engagement rates, which allows them to charge more for their posts. The emerging trend is that various existing pricing models will be replaced by a more unified system that applies to influencers across all platforms.
💡 The costs of different types of influencer collaborations in Denmark
When collaborating with influencers, brands can choose from various types of posts. Each post type has its own unique advantages and caters to different marketing objectives. As the influencer marketing industry continues to mature in Denmark, brands can expect to pay varying prices for different types of posts across social media platforms.
The following table outlines the average cost of sponsored posts on Instagram and other platforms in Denmark in 2025.
| Post Type | TikTok | YouTube | Blog Post | |||
|---|---|---|---|---|---|---|
| Static Post | 1,800 | 1,500 | 1,600 | 2,800 | 1,900 | 900 |
| Video Post | 2,000 | 1,800 | 2,300 | 3,000 | 2,000 | 1,000 |
| Story (x3) | 1,200 | 1,000 | 900 | - | - | - |
| Reels | 2,000 | - | 2,300 | - | - | - |
| Live Session | 3,000 | - | 2,800 | - | - | - |
| Mention in Captions | 1,000 | 700 | 900 | 1,400 | 900 | 250 |
| Product Placement | 2,500 | 2,000 | 2,300 | 3,000 | 2,000 | 1,000 |
| Giveaway (Post + Story) | 2,000 | 1,800 | 2,300 | 3,000 | 2,000 | 1,500 |
| Contest/Campaign | 3,000 | 2,500 | 2,800 | 3,500 | 2,500 | 1,500 |
📣 How do Instagram influencers in Denmark get paid?
Danish influencers typically receive payment for their marketing activities through bank transfers. Following a successful campaign, the influencer will share their payment details, including their bank name, account name, and account number, with the brand.
The brand then initiates a wire transfer to the influencer’s bank account to complete the payment process. Although some influencers may accept alternative payment methods, such as PayPal, the majority prefer bank transfers due to their security and reliability.
According to a 2023 survey, 42% of influencers in Denmark stated that they would not work with brands that do not offer bank transfers as a payment option. This indicates that for brands looking to collaborate with influencers in Denmark, facilitating bank transfer payments is essential for successful partnerships.
🚧 How does the law affect influencer marketing in Denmark?
In Denmark, advertising regulations dictate that influencers must disclose when they have been compensated for promoting products or services. While the law does not specify how this disclosure should be made, it must be easily identifiable and understandable to consumers. The Danish Consumer Ombudsman emphasizes that advertisements must be clearly marked as such to avoid misleading consumers.
The Danish Consumer Ombudsman has established several guidelines for advertising disclosures by influencers. The following are key points from the guidelines that influencers should adhere to:
- The disclosure must be placed at the top of the post to ensure it is immediately visible to consumers.
- The disclosure should use clear and understandable terms that indicate the content is an advertisement.
- Abbreviations such as “ad,” “adv,” or “sponsored” are acceptable, but should be made clear that they pertain to advertising. For example, the term “ad” should not be buried in a long list of hashtags.
- The use of emojis, such as “cash” or “money bag,” is prohibited for disclosing advertising.
🤳 Influencer marketing opportunities in Denmark
As the popularity of influencer marketing continues to rise in Denmark, various platforms have emerged to help brands and influencers connect. These platforms streamline the collaboration process and provide brands with access to a wide range of influencers across different niches and social media platforms.
The following are five of the leading influencer marketing platforms in Denmark.
- Follower.dk
Follower.dk is one of the largest influencer marketing platforms in Denmark. With over 10,000 registered influencers, the platform provides brands with access to a diverse range of influencers across various niches. Follower.dk offers a user-friendly interface and advanced filtering options, making it easy for brands to find the right influencers for their campaigns.
- INFLUENCER.AGENCY
INFLUENCER.AGENCY is a global influencer marketing agency with a strong presence in Denmark. The agency has worked with numerous renowned brands, providing them with tailored influencer marketing solutions. INFLUENCER.AGENCY offers a comprehensive range of services, including influencer identification, campaign management, and performance tracking.
- SAYWHAT
SAYWHAT is an influencer marketing agency based in Copenhagen. The agency specializes in helping brands create authentic connections with their target audiences through influencer partnerships. SAYWHAT offers a range of services, including influencer identification, campaign management, and social media strategy development.
- SCOPE
SCOPE is an influencer marketing platform that connects brands with influencers across various social media platforms. The platform offers a wide range of influencers, from micro-influencers to celebrities, making it suitable for brands of all sizes. SCOPE provides brands with tools for managing influencer collaborations, tracking campaign performance, and measuring ROI.
- Lovin Denmark
Lovin Denmark is a digital media company that specializes in influencer marketing and content creation. The company works with influencers across various niches to create engaging and authentic content for brands. Lovin Denmark offers a range of services, including influencer identification, campaign management, and content production.
📢 The Danish influencer landscape is expanding
The influencer marketing industry in Denmark is rapidly expanding, and this trend is expected to continue in 2025 and beyond. As more brands recognize the value of influencer collaborations, the demand for influencers will increase, leading to a growing number of influencers entering the market.
Furthermore, influencer marketing will become more mainstream in Denmark, with brands from various sectors adopting influencer strategies as part of their overall marketing plans. This shift will contribute to the continued growth of the industry.
According to the Danish influencer platform, Follower.dk, as of March 2023, there are currently 46,950 influencers registered on the platform. By 2025, this number is expected to rise to 85,000, representing a staggering growth rate of 81%.
Moreover, the number of influencers on Instagram is projected to reach 51,000 by 2025, while the number of influencers on TikTok is expected to increase to 15,000.
❗ 2025 influencer marketing trends in Denmark
The influencer marketing landscape in Denmark is expected to undergo significant changes by 2025. As brands increasingly leverage the power of influencers to connect with their target audiences, several key trends are likely to emerge.
The following are five of the most anticipated influencer marketing trends in Denmark for 2025.
- Micro and Nano influencers will dominate the market
In Denmark, micro and nano influencers are poised to dominate the influencer marketing landscape by 2025. With their smaller follower counts, typically ranging from 1,000 to 100,000, these influencers often boast higher engagement rates and more niche audiences than their larger counterparts.
This shift in focus will lead brands to prioritize authenticity and genuine connections over sheer follower numbers. As a result, micro and nano influencers will become the go-to choice for brands aiming to create meaningful relationships with their target audiences.
- More agencies will emerge to connect influencers and brands
As the demand for influencer marketing continues to grow in Denmark, the number of agencies specializing in connecting influencers with brands is expected to rise. These agencies will play a crucial role in facilitating collaborations and ensuring successful campaigns.
According to the Danish influencer marketing platform, Follower.dk, the number of influencer marketing agencies in Denmark is projected to increase from 50 to 150 by 2025. This growth will provide brands with even more options when seeking the right partners for their influencer marketing efforts.
- Budgets for influencer marketing will increase significantly
Brands are increasingly recognizing the value of influencer marketing and are willing to allocate larger budgets to this strategy. In Denmark, influencer marketing budgets are expected to see a significant increase by 2025.
According to a study by the Danish influencer marketing platform, Follower.dk, 57% of marketing professionals in Denmark plan to significantly increase their influencer marketing budgets over the next three years. This trend will enable brands to invest more in influencer collaborations, resulting in even more impactful campaigns.
- Influencers will have longer-term relationships with brands
In the past, many brands have focused on short-term influencer collaborations, such as single sponsored posts or campaigns. However, the trend is shifting towards longer-term relationships between influencers and brands.
By 2025, influencers in Denmark are expected to establish more enduring partnerships with brands, leading to increased authenticity and trust in their endorsements. This shift will benefit both influencers and brands, as it allows for deeper connections and more meaningful content.
- More influencers will utilize multiple platforms
In 2025, influencers in Denmark will increasingly utilize multiple social media platforms to reach their audiences. While Instagram and TikTok have been the dominant platforms for influencers, many are expected to expand their presence across various channels.
According to a study by the Danish influencer marketing platform, Follower.dk, the number of influencers using multiple platforms is projected to increase from 17% to 48% by 2025. This trend will allow influencers to diversify their content and reach a broader audience.
📢 Conclusion
As the influencer marketing industry in Denmark continues to evolve, brands must stay informed about the latest trends and pricing structures. By 2025, Danish influencers are expected to become more expensive, with prices varying based on factors such as follower count, engagement rate, and post type.
US brands looking to collaborate with Danish influencers should prepare for these changes and adjust their strategies accordingly. By staying ahead of the curve, brands can ensure successful partnerships with influencers and maximize the impact of their marketing efforts.
BaoLiba will continue to update trends in influencer marketing in Denmark, so stay tuned for more information.