2025 Brazil TikTok Influencer Promotion Pricing for US Brands

Brazil is home to the second largest user base on TikTok, with an impressive 70 million active users. This figure sounds sweet to the ears of American marketers hunting for new territories to conquer.

However, if you’re an American marketer looking to reach Brazilian TikTok users, you need to know that influencer promotion prices differ vastly from what you may be used to back home.

Let’s take a look at what American brands should expect to pay for Brazilian TikTok influencer promotions in 2025.

📢 Brazil is a TikTok powerhouse

Brazil has firmly established itself as one of TikTok’s most fervent markets, boasting the platform’s highest daily engagement rate. According to a report from the marketing intelligence platform, Statista, Brazil ranks first in spending time on TikTok, averaging 23.2 hours monthly per user. That’s four hours more than the global average.

It’s also interesting to note that the Brazilian TikTok user base increased by 145.8% between 2020 and 2023. TikTok will celebrate its fifth anniversary in Brazil on October 2025, and the platform shows no signs of slowing down.

More than 99% of Brazilian marketers have reported that TikTok has performed better than other marketing channels. On average, Brazilian businesses have reported an 80% increase in sales due to marketing on TikTok.

In 2025, Brazilian TikTok users are estimated to spend around $8.62 billion dollars on e-commerce, and the platform continues to be a formidable marketing tool for businesses of all sizes.

💡 Brazilian TikTok influencer promotion pricing vs. the USA

Just as Americans have become accustomed to TikTok influencer pricing here at home, we also know that costs can vary widely depending on the market. Brazil is no different.

In general, Brazilian TikTok influencer promotions cost anywhere from 25% to 50% less than what a comparable TikTok promotion would cost in the USA.

For example, Brazilian influencer marketing platform, Dok3, lists the following prices for TikTok promotions in Brazil:

• Nano influencer promotion: $85-135 per post
• Micro influencer promotion: $135-225 per post
• Mid-tier influencer promotion: $225-400 per post
• Macro influencer promotion: $400-1000 per post
• Mega influencer promotion: $1,000-1,500 per post

💲 TikTok influencer pricing in the USA

If we compare these rates with the American TikTok influencer promotion prices offered by influencers on platforms like TikTok itself, or Fiverr, or through influencer marketing agencies like The Shelf, we see the following:

• Nano influencer promotion: $150-300
• Micro influencer promotion: $300-1,000
• Mid-tier influencer promotion: $1,000-1,500
• Macro influencer promotion: $1,500-3,000
• Mega influencer promotion: $3,000-10,000+

These figures alone hint at how much less American brands can expect to pay for Brazilian TikTok promotions, especially at the upper-tier end of influencer categories.

🌎 How US brands pay for Brazilian TikTok promotions

As payment methods are often a major consideration for American brands, it is also important to understand how they differ.

Payment methods that are popular in the USA often differ from those preferred in Brazil. For example, credit cards account for 67% of online payments in the USA but only 24% in Brazil.

According to a study by Adyen, a payments technology company, Brazilian consumers prefer the use of installment plans when it comes to paying for goods and services. In fact, 46% of respondents cited the ability to purchase something via installments as a crucial aspect of any transaction.

As such, American brands should expect to pay for Brazilian TikTok promotions using a payment method that facilitates installment payments.

The most widely used payment processor in Brazil is PagSeguro, which specializes in e-commerce transactions. Other popular options include Mercadopago, Moip, and PayPal.

For more information on how to pay Brazilian influencers for TikTok promotions, check out BaoLiba’s guide on payment methods for influencer marketing in Brazil.

👑 How to find Brazilian TikTok influencers

Aside from payment methods, Brazilian influencers often differ in their advertising requirements compared to their American counterparts.

In Brazil, influencer marketing is governed under the Brazilian Code of Advertising Self-Regulation. This code requires paid endorsements to be clearly labeled throughout the advertisement.

In fact, the Brazilian advertising code mandates the following:

1. Paid endorsements should include the word “publicidade” (advertisement) prominently embedded within the content.

2. Influencers must disclose the brand relationship with a verbal or written message.

3. Influencer endorsements that do not comply with the guidelines may result in fines or removal of the post.

The good news is that American brands can easily find compliant Brazilian TikTok influencers to promote their products and services through influencer marketing platforms.

Worldwide influencer marketing platform BaoLiba offers a variety of influencer marketing services, including the ability to connect brands with influencers for compliant paid promotions on TikTok and other major platforms.

If you’d like to learn more about finding Brazilian TikTok influencers through the BaoLiba platform, be sure to check out our guide on how to hire TikTok influencers in Brazil.

🤳 Brazil’s top TikTok influencers

Here are a few of Brazil’s top TikTok influencers that American brands can connect with through BaoLiba for paid promotions:

1. Virgínia Fonseca - Virgina has 52 million followers on TikTok, making her the second most followed TikTok influencer in the world. She has worked with top brands like Vivara and Havaianas.

2. Gorgeous Dudes - This popular TikTok duo is made up of two male influencers, João Pedro and Lucas Olioti. They are known for their beautiful looks and have worked with brands like Benefit Cosmetics and SouthStar.

3. Nicolas Arrieta - With nearly 50 million followers, Nicolas is the third most followed TikTok influencer in the world. He is also one of the highest paid influencers in Brazil, with a rate of $50,000 for a single TikTok post.

4. T3ddy - T3ddy is a popular Brazilian comedy influencer known for his hilarious skits and relatable humor. He has a following of over 25 million fans on TikTok and has worked with major brands like Netflix and Coca-Cola.

5. Samantha Schmutz - This Brazilian actress and comedian has a massive following of over 30 million TikTok fans. She is known for her witty humor and hilarious skits. Samantha has worked with brands like Riachuelo and Samsung.

6. Danilo Vieira - With over 21 million TikTok followers, Danilo is a funny skit creator who has partnered with top brands like The Good Burger and Disney.

7. Jade Picon - Jade is one of the hottest Brazilian influencers on TikTok, with 36 million followers. She is known for her stunning looks and dynamic personality. Jade has worked with brands like Genial and O Boticário.

8. Jade Picon - At just 25 years old, Thaynara is a prominent figure in Brazilian entertainment. With over 12 million followers on TikTok, Thaynara is known for her eco-friendly lifestyle and comedic skits. She has worked with major brands like Red Bull and Boticário.

To view more of Brazil’s top TikTok influencers, check out BaoLiba’s list of Brazil’s top TikTok influencers.

📊 More pricing for influencer promotions in Brazil

Below are some additional influencer promotion prices American brands can expect to pay in Brazil based on influencer category, platform, and promotion type:

Instagram influencer pricing in Brazil

• Nano influencer promotion: $50-150
• Micro influencer promotion: $150-250
• Mid-tier influencer promotion: $250-500
• Macro influencer promotion: $500-1500
• Mega influencer promotion: $1500-2500

YouTube influencer pricing in Brazil

• Nano influencer promotion: $75-300
• Micro influencer promotion: $300-500
• Mid-tier influencer promotion: $500-1,000
• Macro influencer promotion: $1,000-3,500
• Mega influencer promotion: $3,500-5,000

From this data, we see that Brazilian influencers across multiple platforms are generally less expensive than their American counterparts.

📈 What American brands can expect in 2025

While the prices listed above reflect the current state of influencer marketing in Brazil, they are projected to increase slightly in 2025. This is mainly due to the increased revenues our Brazilian influencer marketing counterparts are expected to achieve.

According to research from the Digital Marketing Institute, the Brazilian influencer marketing sector is estimated to balloon to $1.5 billion by 2025, making it one of the fastest growing influencer marketing industries in the world.

As such, American brands should expect Brazilian influencer promotion prices to increase by a modest amount by 2025.

💡 BaoLiba will keep you updated on Brazil influencer pricing in 2025

If you’re an American brand interested in using Brazilian TikTok influencers for promotional marketing, you now have a clearer idea of what to expect in terms of pricing and payment methods.

Prices are expected to increase slightly in 2025, but the current rates are still much less than what American brands would typically pay for similar TikTok promotions here at home.

For more information on any aspect of influencer marketing in Brazil and around the world, be sure to subscribe to the BaoLiba blog!