2025 Australia LinkedIn Influencer Promotion Pricing for US Brands

Australia is known for its exotic wildlife, stunning beaches, and breathtaking views…but also for its social impact! There is a growing number of remarkable Australians affecting change across various sectors, including government, media, business, health, education, and technology.

These influential Australians are being touted as LinkedIn influencers and are supported by thousands, if not millions, of followers. With 61% of Australian users on LinkedIn having a household income greater than $80,000, they have the financial resources to buy your products and services!

Delve into how your brand can capitalize on the growing trend of influencer marketing on LinkedIn, specifically when targeting Australian consumers. Let’s also look at what the average budget will be to launch a successful campaign!

🏷️ What is the average budget for Aussie LinkedIn influencers?

Australia is home to at least 30 influencers recognized as LinkedIn Top Voices. These top influencers span various professions and industries and have a track record of having a larger audience on LinkedIn than their competitors.

This is why Forbes recommends that brands targeting Australian customers utilize LinkedIn as a platform for advertising their brands.

💰 Average Prices and Budget Ranges

Just like any other social media platform, being an influencer comes with its perks. LinkedIn influencers enjoy various rewards for using their influence to positively impact the commercial sector.

The prices and budgets required by LinkedIn influencers in Australia vary depending on several factors, such as the influencer’s experience, audience size, and level of engagement.

Below we will break down the average prices and budget ranges you should expect when hiring Aussie LinkedIn influencers:

1. Post Promotion:

   • Pricing: $750 - $2,000
   • Budget Range: $1,000 - $3,000

2. Video Promotion:

   • Pricing: $1,400 - $3,000
   • Budget Range: $2,000 - $5,000

3. LinkedIn Live Promotion:

   • Pricing: $3,000 - $5,000
   • Budget Range: $4,000 - $8,000

4. Article Promotion:

   • Pricing: $600 - $3,500
   • Budget Range: $1,000 - $4,500

5. Audio Promotion:

   • Pricing: $2,000 - $4,000
   • Budget Range: $3,000 - $7,000

🕰️ How do these prices compare to 2024?

Comparing prices between 2024 and 2025, we can see that the cost of hiring LinkedIn influencers across various Australian markets has increased significantly!

• Prices for post promotions have jumped significantly this year, going from an average of $650 to $750 to almost an all-time high of $2,000.
• Article promotions have also seen a remarkable price increase from $350 to $600.

This dramatic rise in prices for influencer promotions on LinkedIn underscores the need for brands to adjust their budgets in order to accommodate rising costs while still facilitating successful campaigns.

📣 Why should brands consider Aussie LinkedIn influencers?

Leveraging influencers with a significant following to promote services and products is a mainstream trend used by many brands. Studies show that brands earn $6.50 per every dollar spent on influencer marketing.

A significant aspect of influencer marketing on LinkedIn is that nearly half of B2B consumers rely on peer-to-peer recommendations before considering a purchase. This is a major reason why brands targeting Australian consumers should consider using LinkedIn influencers in their marketing strategies!

👥 Where do Aussie users fit in?

Australia has a relatively low number of LinkedIn users compared to other countries, such as the United States, and is only ranked 15th globally. In fact, Australia accounts for only 3.7% of the total Asia Pacific user base!

Yet despite this disparity, LinkedIn is the fastest-growing social media platform in Australia, boasting a whopping 22% growth rate over the past 3 years. This impressive growth range has resulted in at least 10 million Australian users funneling into the platform!

Over the past 10 years alone, LinkedIn has seen a 50% increase in users aged 25 to 34. This surge in the number of younger users has shifted the demographic of LinkedIn users from typically older and more senior professionals to a diverse range of mid-level professionals.

📅 What about trends in 2024?

According to 2024’s statistics, 2025 will see a growing number of LinkedIn users share posts and create videos, while more conventional marketing techniques such as email marketing are losing traction!

• 2.5 million posts were shared in December 2024 alone!
• 1.25 million videos were also created and shared across the platform in the same month!

This trend mirrors the flexibility found in all popular social media platforms and indicates that LinkedIn is becoming less rigid in its use while also appealing to a wider audience.

⏳ What types of LinkedIn influencers can we expect?

It is important to recognize that LinkedIn influencers can be categorized into various types based on their profession, audience, and level of engagement.

Identifying the types of influencers that align with your values and brand image is crucial for a successful marketing campaign! Below are three main types of LinkedIn influencers in Australia:

1. Industry Experts:

   • These influencers are often recognized leaders in their field with proven track records of success and expertise. They share valuable insights, tips, and best practices that can significantly impact their followers’ professional growth and development.

2. Thought Leaders:

   • Thought leaders generate discussions and engage their audience by sharing innovative ideas and challenging the status quo. These influencers are often visionaries who can inspire others to think differently about their profession or industry.

3. Networkers:

   • Networkers are skilled at building and nurturing connections. They often share tips and strategies for networking effectively on LinkedIn and beyond. These influencers may also post content that celebrates their connections’ achievements.

When searching for suitable LinkedIn influencers to promote your brand, it is advisable to consider the type of influencer that will be the best fit for your campaign.

🔑 Key Takeaway

LinkedIn influencers in Australia can command high prices for their services, especially those with extensive networks and high engagement rates. However, the investment can yield significant returns for brands seeking to establish a presence in the lucrative Australian market.

Brands must be mindful of their budgets, especially for 2025, and the types of influencers they choose to work with, ensuring that they align with their objectives and resonate with their target audience.

🤔 Frequently Asked Questions

How much do influencers charge on LinkedIn?

Compared with other platforms, LinkedIn influencer rates are generally high due to the effectiveness of advertising on this platform. In Australia, influencer rates can range from $600 to $2,000 for a single post promotion.

Can you make money as a LinkedIn influencer?

Yes! LinkedIn influencers can monetize their influence by promoting brands on their profiles. For example, 2025 will see Aussie influencer values rise as much as 50%, from an average of $600 to $1,000!

What qualifies one as a LinkedIn influencer?

One can be considered a LinkedIn influencer if they have a solid following and engagement. 2025’s Australian influencers are expected to reach 1,000 followers by the end of March, 2025. Therefore, those with 1,000 followers or more are typically considered influencers.

Stay tuned!

BaoLiba will continue to keep tabs on the influencer marketing landscape down under and keep you informed on the latest trends!