In 2023, Snapchat has become a social media powerhouse in the Netherlands, with an average of 9.6 million daily users and a staggering 82% penetration of the population aged 18-34.

In fact, Snapchat leads all other social media platforms in the Netherlands among teens and young adults, even surpassing Instagram.

If your business is looking to expand in Europe, Snapchat influencer marketing is a fantastic option.

However, hiring influencers in the Netherlands will be different than hiring influencers in the USA.

As Finland continues to emerge as one of the best places for people to live and work, it also marks a promising new frontier for brands in the USA looking to leverage influencer marketing on Facebook.

Although Finland is one of the most sparsely populated countries in Europe, Facebook remains the most popular social media platform. According to Statista, there were 3.57 million Facebook users in Finland by the end of 2022, accounting for 63.45 percent of the population. And this number is expected to grow steadily, increasing to 3.74 million by 2027, which translates to about 65.39 percent of the population.

When it comes to influencer marketing prices, most marketers look to the West Coast of the USA for guidance. However, when it comes to targeting the Gulf region, many brands are confused about how to price influencer marketing budgets.

In 2025, if you are looking to partner with influencers in the United Arab Emirates, especially on X, formerly known as Twitter, you may want to consult this guide before reaching out.

Navigating the pricing landscape for Russian Snapchat influencer promotion in 2025 and how US brands can engage effectively.

The Snapchat influencer market in Russia has shown a significant uptick in activity, with brands turning to the platform as a strategic necessity rather than a luxury.

Despite geopolitical tensions and concerns about the app being banned in Russia, marketing experts are bullish that Snapchat influencer promotions will see a 60%-70% rise in 2025, with leading influencers charging anywhere from $1,200 to $1,600 per sponsored post.

In 2025, American brands looking to run influencer marketing campaigns in the Netherlands must prepare for higher Facebook influencer marketing costs. If 2024 was all about the recovery from the pandemic and fluctuating costs, 2025 will be a testing ground for long-term relationships and quality collaborations.

Brands will need to focus on influencer relationships with real followers and engagement and avoid inflated prices for influencers with fake followers. US brands need to establish their influencer marketing budgets and target Dutch influencers ahead of 2025 to secure prices before they go up.

Reddit influencer marketing is gaining traction among US brands looking to enter the Indian market. With an estimated 35.5 million users in India, Reddit represents a unique opportunity for US brands to reach an audience that is 56% male and 44% female, with roughly 50% of users aged between 18 - 34.

Despite being vastly different from other platforms, the Reddit community is increasingly open to brand partnerships, especially when influencers share their own experiences with a product and promote a brand to their loyal followers.