Reddit Influencer Promotions in Japan Will Be More Expensive in 2025
2025 is going to be a tough year if you’re a US brand trying to promote products and services in Japan using Reddit influencers.
Finding an influencer to promote your brand on Reddit has always been a hard nut to crack in Japan. The majority of Japanese Reddit users still see Reddit as an English-speaking platform, so influencer promotions are rare.
The few influencers that do exist have so far kept their teams small and their marketing budgets even smaller. This might sound good for brands looking for low-cost promotions, but it actually means that the influencer marketing scene is not as competitive as it should be. Because of this, we expect that Japanese Reddit influencers will mark up their prices significantly in 2025.