The Dek-D platform serves as a social media hub for Thai youth, attracting attention from individuals both locally and internationally. Many regard it as Thailand’s answer to the American website Reddit.

The Dek-D website and its affiliated mobile applications have gained popularity among young Thais who utilize these platforms to share their personal writing and engage with others of similar interests. With such heavy usage among the younger demographic, it has become a valuable asset for marketers looking to reach a wider audience.

When it comes to influencer marketing on social media, Facebook still reigns supreme in Vietnam.

Although TikTok has seen substantial growth, especially among the youth, Facebook consistently has the highest usage across all demographics in the country.

Vietnamese brands looking to partner with social media influencers should consider Facebook as their first option.

📈 Why Facebook Influencers Are Popular in Vietnam

Social media influencers in Vietnam can command big marketing budgets for their Facebook promotional services.

According to some reports, at least a third of TikTok users are between 18 and 24 years old. Therefore, businesses and brands should target TikTok users by partnering with influencers to reach this elusive demographic.

Vietnamese TikTok is especially attractive for companies to market their products using influencer advertising. This is the 2025 pricing model for collaborating with TikTok influencers in Vietnam.

📊 Pricing Model for TikTok Influencers in Vietnam

TikTok influencers in Vietnam generally use a performance-based pricing model, which means the rate for each influencer can vary depending on how popular they are, their niche, and what kind of deliverables brands can expect.

Zalo is the underdog of social media platforms but is incredibly popular in Vietnam. It’s packed with features, privacy, and ease of use, and it’s now gaining traction in the USA. Companies looking to target Vietnam for marketing, especially ads, are jumping on board, as seen with large companies like Samsung.

Part of this plan includes influencer marketing. Brands looking to collaborate with Zalo influencers need to know how much they will pay and how much Zalo influencers expect to earn.

In recent years, Vietnamese Instagram influencers have become very popular in the United States. With more than 76 million active users, Instagram is an important part of digital marketing strategies across the country. By 2025, marketing through Vietnam-based influencers on Instagram will be one of the fastest-growing sectors in the entire marketing landscape.

For US-based brands like Ray-Ban and The North Face, collaborating with Vietnamese influencers on Instagram is a great way to promote their products and services. Among them, Ray-Ban is a classic example of a brand that has implemented successful influencer marketing campaigns in Vietnam. In 2025, Ray-Ban will continue to take advantage of this potent marketing strategy to reach out to Vietnamese youth.

If you’re an American advertiser looking to engage a Vietnamese influencer on YouTube in 2025, you got a helluva lot to think about.

💰 YouTube Influencer Marketing Costs in Vietnam

As of 2025, the average cost of a video advertisement from a Vietnamese YouTuber is around $1,328, and the average cost of a YouTube live ad is $718.

The average cost of a YouTube live advertisement is around $718.

💡 How Influencer Marketing Works in Vietnam

The word for influencer in Vietnamese is “Người có sức ảnh hưởng”.