Collaborating with influencers is a popular marketing strategy that businesses are leveraging to maximize their ROIs. In the Chinese market, Baidu bloggers are touted for their massive influence across a wide range of industries.

Baidu is the largest search engine in China, often touted as the Chinese equivalent of Google. Because of this, it attracts a vast pool of users, making it a haven for marketers looking to promote their brands.

When it comes to paid promotions in China, Douyin and Xiaohongshu might not be the only popular platforms out there.

From 2023 into 2025, Toutiao has made much effort to reshape its image from a news aggregator to an influencer marketing platform. This strategy has led to the emergence of numerous influencers on Toutiao, especially among Chinese-speaking netizens.

Compared with familiar platforms like Douyin, Toutiao has different ways of promotion and influencer collaboration, and its influencers also have different pricing standards.

Discovering the right influencer to collaborate with can be challenging. If your brand is looking to leverage a Chinese influencer to promote your product on WeChat, you probably want to know how much you should be paying for their services.

💰How Much Does a WeChat Influencer Collaboration Cost?

Expect to spend an average of $500 to $16,000 (3,500 to 110,000 yuan) to promote your product through WeChat influencers. The amount you ultimately pay depends on the influencer’s follower count, contents of the collaboration, and engagement metrics.

Japanese Instagram influencers charge an average of $ 1,163 for a marketing collaboration on a post that reaches 1,000 people, according to a survey conducted by Japanese marketing agency SIS.

In 2025, the pricing for marketing collaborations with Japanese Instagram influencers ranges from $253 to $2,073 depending on their follower count.

The prices are based on a survey of a sample of 200 influencers by the marketing agency SIS.

While these prices can help you understand the market better, there are many factors involved in influencer marketing, and it can be complex.

Marketing on social media platforms such as Twitter can appear straightforward, but Japanese Twitter influencers have unique pricing standards for promotion. Why is that?

In contrast to the West, many people in Japan regard social media influencers and those who gain significant followings on social media platforms not as social media celebrities, but as respected members of society, similar to television personalities.

This cultural phenomenon leads to many people in Japan becoming Twitter influencers. Even if influencer marketing is not a lucrative venture for them, it is simply something they do on the side for fun or as a hobby.

Despite being an island nation, Japan has become one of the world leaders when it comes to influencer marketing. The country has one of the highest YouTube penetration rates globally, with video content overtaking traditional television formats as the preferred method of digital entertainment. Today, Japan has about 120 million monthly active users on YouTube.

Moreover, 85% of Japanese marketers believe that influencer marketing can effectively boost brand awareness while delivering a higher return on investment than traditional advertising formats. In light of these developments, the Japanese influencer marketing industry is expected to grow by 32% annually, leading to a market value of $51 billion by the end of 2025.