Influencer marketing has become a key marketing strategy for most brands today, with Japanese brands no exception.

While influencer marketing has become a global marketing strategy, it is worth noting that marketing strategies should be tailored to fit the local market.

Japan has its own social media apps that are popular in the country, and one of them is Mixi.

In this article, we will explore how much Japanese influencers on Mixi charge brands for collaborations to promote their products or services in Japan.

Japan’s OpenRec platform has emerged as a significant player in influencer marketing, particularly for video game-focused brands targeting the Japanese market. As the platform continues to grow in popularity, brands are becoming increasingly interested in collaborating with OpenRec influencers to engage Japanese gamers effectively. But how much does an average OpenRec influencer charge for promotional collaborations?

When it comes to OpenRec influencer pricing, it varies greatly depending on the influencer’s level of authority and the type of collaboration they offer. It’s important to note that Japanese OpenRec influencers typically charge in yen instead of US dollars, so prices may seem relatively more affordable to American brands. To get a better idea of how much OpenRec influencers charge for promotions, I dug into pricing data from Japanese influencer marketing platforms and presented it below.

When it comes to influencer marketing, whether it’s TikTok, Instagram, or YouTube, the way influencers find businesses to work with is relatively the same across all platforms. Brands reach out to influencers to pitch collaboration ideas, influencers vet offers, and they negotiate prices for sponsored content placement.

But what if I told you that Japan has their own live-streaming platform full of influencers with a vastly different approach to influencer marketing, and it’s called TwitCasting?

Collaborating with streamers in Japan is an effective way to engage with your audience and enhance your brand’s image.

As a brand manager from the U.S., it’s essential to understand the costs and pricing structures associated with these collaborations.

In this article, we explore the prices for 17LIVE influencer collaborations in Japan.

📊 Pricing of 17LIVE influencer marketing in Japan

17LIVE offers a low-cost entry point for influencer marketing campaigns in Japan.

Are you curious about how much Japanese influencers charge to promote products on Voicy?

This popular audio platform has become a prominent tool for influencer marketing in Japan, making it easier for brands to connect with their consumers.

In fact, the Voicy brand recently announced it would be raising the commission rates it charges influencers, an indication of how lucrative the platform has become for those who produce content on it.

Amidst the unorthodox digital marketing trends in Japan, Twitch influencers have started to emerge as high-impact marketing partners. Considering the purchasing power of young Japanese social media users, this trend is unlikely to fade anytime soon.

For American brands looking to market products in Japan, Twitch influencer collaborations are a must-explore marketing tactic. However, branding on Twitch is nuanced and pricing can vary drastically among influencers. This article will unpack the nuances of pricing for Twitch influencer collaborations in Japan.