With Japan being one of the most lucrative markets for US brands, no American Business should neglect the potential impact and reach of top Facebook influencers in Japan. This article explains the pricing for influencers on the platform in 2025 as provided by popular influencer agency Baoliba.

🇯🇵 2025 Japan Facebook Influencer Pricing

According to Baoliba’s research, Japanese influencers will charge an average of $2,236 for a Facebook post in 2025. This is notably lower than the 2023 average of $2,514, indicating a slight decrease in the platform’s influencer fees.

When it comes to influencer marketing, China is a different beast.

American brands looking to partner with influencers on Douyin, the country’s version of TikTok, should expect different rates and different collaboration practices than Western influencer marketing best practices.

To aid your Douyin influencer marketing budgeting in 2025, we present a comprehensive overview of Douyin influencer pricing standards based on their follower counts.

💰 Douyin Influencer Pricing Based on Following Size

Douyin influencers can charge from a few hundred dollars to tens of thousands of dollars, depending on their follower count, with the biggest stars charging upwards of $40,000 for a single post.

Kuaishou influencers charge from $500 to $1500 for promotional collaborations. Charges may exceed $5000 for Kuaishou stars with long commercials.

Kuaishou has penetrated American TikTok users, luring them away from China.

Last year, TikTok was inundated with Kuaishou advertisements in the alleged “anti-TikTok” campaign.

Kuaishou is now a formidable competitor in the US market.

🤔What is Kuaishou?

Kuaishou is a Chinese video-sharing social networking service similar to TikTok.

Launched in 2011, Kuaishou has evolved into one of the largest online video platforms in China.

While Instagram and TikTok influencers’ rates are constantly rising for American brands, the Weibo influencers in China also charge super high on their platforms. According to Baoliba data, Chinese Weibo influencers charge around $770 for product placements. However, the pricing depends on various factors. Before you start working with Weibo influencers, it’s essential to take a look at their pricing guide.

🤔 Who are Weibo Influencers?

Weibo, or Sina Weibo, is China’s largest and most influential social media platform with over 578 million monthly active users. Founded in 2009, Weibo is often referred to as the ‘Chinese Twitter’ or ‘China’s Facebook’ due to its unique hybrid model, combining the microblogging features of Twitter with the social networking functions of Facebook.

When launching a marketing campaign in the Chinese market, Xiaohongshu (Little Red Book) is a must-have platform for success.

This platform is uniquely poised to convert western users for brands through the content of influencers and KOLs.

However, before forging partnerships with Xiaohongshu influencers, it is important to know the pricing structures influencers use so your marketing budget is efficient.

Here’s what US brands can expect to pay for Xiaohongshu influencer collaborations and how you can optimize partnerships to maximize ROI.

It seems that the “American dream” of becoming an influencer is not just limited to TikTok and YouTube anymore. Chinese video-sharing platform Bilibili is quickly becoming the rising star of influencer marketing, and with it comes the opportunity for American brands to reach this lucrative market.

For those unfamiliar, Bilibili is a Chinese video platform that boasts its fair share of influencers. The app is primarily used by China’s Generation Z, who view it as a cultural staple. It offers similar content to platforms like Instagram, TikTok, and Twitch. This means Bilibili influencers are highly prized, as they can offer brands the same benefits found on the most popular Western platforms and more.