2025 Romania WhatsApp Influencer Promotion Pricing for US Brands
Since 2021, WhatsApp influencer marketing has been booming in Romania. This underground growth is expected to be fully mainstream by the end of 2025.
WhatsApp accounts for 67% of total social media time spent in Romania. Romanian influencers must engage followers on WhatsApp instead of Instagram, which has seen a decrease in engagement across Europe.
π Romania’s Instagram Decline
In 2022, a survey of the Romanian influencers showed that only 13% of their total interactions came from Instagram.